DMNews: Digital coupons help grocers boost loyalty programs

June 29, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Today's News Digital coupons help grocers boost loyalty programs Lauren Bell, Dianna Dilworth June 26, 2009 Last week Safeway became the latest grocery chain to partner with Cellfire, offering the latter's digital couponing service as part of its ever-expanding CRM efforts. One of the nation's largest grocery chains, Safeway is a front runner in the loyalty program arms race that is pushing the industry to test new strategies and technologies to woo today's budget- and time-conscious consumers.   Bausch & Lomb eyes 25- to 34-year-olds with multimillion dollar online push Carol Krol June 26, 2009 Bausch & Lomb announced the kickoff of a multimillion dollar online marketing campaign to promote the US launch of its SofLens daily disposable contact lenses to 25- to 34-year-old consumers. Campaign elements include banner ads, paid search, site sponsorships, content partnerships and a dedicated microsite. Digital Pulp handled the creative, and Ionic Media handled media.   Design Within Reach seeks NASDAQ delisting Chantal Todé June 26, 2009 Multichannel home furnishings merchant Design Within Reach Inc. has notified the NASDAQ Stock Market of its intent to voluntarily delist its common stock from NASDAQ. While the company reports that it has not received a formal notice from NASDAQ that it has failed to comply with listing standards, Design Within Reach said in a statement that it has struggled to maintain compliance with NASDAQ's minimum required bid price of $1 per share.   Powell's Books credits 70% open rate jump to personalized e-mail Dianna Dilworth June 26, 2009 Powell's Books, one of the nation's largest booksellers, has reported an increase in e-mail open rate thanks to its new focus on personalization. The Portland, OR-based retailer began an e-mail effort with ExactTarget that targets customers based on their favorite kinds of books. The effort began in February, and the most recent mailing in June saw a 70% increase in open rates.   Estee releases Native American product PIP June 25, 2009 Estee Marketing Group has put the Crazy Crow Package Insert Program back on the market. Crazy Crow Trading Post offers American Indian products including hand-woven blankets, books, videos, beads and jewelry.   In This Week's Print Edition Multichannel momentum Chantal Todé The economic environment is still stormy, but retailers are starting to test the waters with new demand-generating strategies.   Money-saving strategies for direct mailers Thanks to the recent postage increase and economic pressure, mailers are once again in search of ways to cut costs and improve the efficiency of their efforts. Four industry experts share their best belt-tightening tactics.   Web Weekly Dos and Don'ts of building a successful e-mail database A solid e-mail database is the cornerstone for any successful e-mail campaign. David Eldridge, CEO of Alterian, and Blake Groves, online marketing consultant for Convio, share their top Dos and Don'ts for building the most valuable e-mail database.   more » Today's lists and databases CFOage.com New e-mail list — CFOage.com — Worldata — This file contains CFOs in a variety of industries who oversee the fiscal activities and risks of their entire company. They work with all-sized budgets and are responsible for record keeping, financial planning, monitoring cash flow, managing accounting departments and more. Many of these financial executives are also certified public accountants, working closely with their CEO on a regular basis.   Help Me Stay Healthy Smoke Cessation New list — Help Me Stay Healthy Smoke Cessation — ListBargains — This file contains people addicted to nicotine who want to break the habit. They are interested in publications, newsletters, seminars and homeopathic alternatives. Average income of the list is $40,000. The file is 60% female.   Council of Residential Specialists New list — Council of Residential Specialists — Infocus — This file contains Council of Residential Specialists Designees. These realtors earn a median income of $85,000 annually, average a total of 21 transactions per year with gross sales of $3.2 million annually, have worked in residential real estate an average of 20 years, and are, on average, 58 years old.   Plastics Hotline New list — Plastics Hotline — The Information Refinery — This file contains readers of a weekly marketing publication geared toward plastics industry professionals. Injection molders, extruders, blow molders, recyclers, fabricators, thermo formers, and compression molders read Plastics Hotline to keep current on new and reconditioned plastics machinery, equipment and materials for sale.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Blake Ebel from Cannes Blake Ebel, EuroRSCG Chicago's executive creative director, will blog each day this week from Cannes Caples Community Draftfcb creative director Gigi Carroll explains the inspiration behind Sharpie's "Uncap what's inside" Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

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