DMNews Email Marketing Weekly: Want to be 'down with the kids?' Don't pander

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July 28, 2010 Check out DMNews on your smartphone Advertisement Boost B2C Marketing Results via Customer-centric B2B Tactics Learn the contact management and automation techniques that will enable you to dive into your database and engage with each customer. Silverpop's latest white paper offers tactics to turn potential customers into paying customers and lifelong fans. Download your copy today! Inbox Insider StrongMail acquires two firms to expand services Shahnaz Mahmud StrongMail has acquired two marketing services firms in a bid to expand services to its 500-plus clients.   News Discovery Channel launches integrated effort for 'Deadliest Catch' finale Shahnaz Mahmud The Discovery Channel launched an integrated marketing campaign July 26 promoting the season finale of reality show 'The Deadliest Catch.' The effort contains a sweepstakes consumers can enter through the show's e-mail newsletter.   IFC Center launches e-mail campaign for fifth anniversary Shahnaz Mahmud The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.   Campaign counts down to final installment of '39 Clues' children's series Ryan Chatelain Children's book publisher Scholastic launched an integrated marketing campaign July 23 leading up to the release of the 10th and final book of the best-selling adventure series 'The 39 Clues.'   Pappas Group pushes .co extension Ryan Chatelain Brand development agency Pappas Group is helping .CO Internet SAS roll out its integrated campaign to promote the new .co web extension, which went live July 20.   Opinion Beyond the inbox: the next step for e-mail marketers Daniel Burrus, founder and CEO of Burrus Research Junk mail is good mail that went to the wrong person.   Lists and Databases Dogs, Cats and Other Pet Owners Dogs, Cats and Other Pet Owners - DSA Graphics - This file contains pet owners that are mail order buyers using their credit cards. This large file consists of direct response buyers identified as pet owners.   MH2 Consumers and Credit Occupations MH2 Consumers and Credit Occupations - American List Counsel - This file contains 15MM+ monthly mail order buyers and credit data aggregated at the zip+4 level. MH2 presents ideal prospects for all marketers targeting specific professions. Whether working on an engine or presenting cases in court, these consumers are earning a living.   Sales and Marketing Management Subscribers Sales and Marketing Management Subscribers - TriMax Direct - This file contains executives who have the primary buying authority for their companies, divisions and staffs, while managing more than a million sales and support personnel.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Basic steps to break through inbox clutter By Kim Harrison, managing director of Key Point Marketing During the recession, companies launched e-mail campaigns in record numbers because it is cost-effective and measurable. According to a study by Forrester Research, spending on e-mail marketing in the US will balloon to $2 billion by 2014. In many cases, marketers are opting to shift marketing money from traditional media to interactive marketing.   From DMNews' Direct Line Blog TONY Kids adds augmented reality to its cover Shahnaz Mahmud July 26, 2010 For the August issue of Time Out New York Kids, the magazine cover will be enhanced with mobile augmented reality.
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Discovery Channel launches integrated effort for 'Deadliest Catch' finale

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July 28, 2010 Check out DMNews on your smartphone Advertisement Valassis' Targeting applies rocket science to find and reach your best prospects. Know before you go. View demo to see how Valassis' proprietary system works to improve the effectiveness of your ad spend. IMO (Integrated Media Optimization) rapidly calculates an unfathomable amount of data so you can analyze local markets, compare media plans and make an informed decision. Today's News Discovery Channel launches integrated effort for 'Deadliest Catch' finale Shahnaz Mahmud The Discovery Channel launched an integrated marketing campaign July 26 promoting the season finale of reality show 'The Deadliest Catch.' The effort contains a sweepstakes consumers can enter through the show's e-mail newsletter.   Sears, Kmart launch Facebook application for college students Ryan Chatelain Sears Holdings Co. has launched a Facebook e-commerce application for its Sears and Kmart retail brands targeting incoming college freshmen. Called 'Campus 2010,' the platform allows incoming college students to connect with their soon-to-be roommates to virtually decorate their dorm rooms using Sears and Kmart products.   Report questions financial success of 2009 Postal Service 'Summer Sale' Frank Washkuch The US Postal Service may have lost money on its 2009 'Summer Sale' initiative, according to a report from the organization's own Office of Inspector General (OIG). The USPS is currently conducting its 2010 version of the Standard Mail Volume Incentive Program.   StrongMail acquires two firms to expand services Shahnaz Mahmud StrongMail has acquired two marketing services firms in a bid to expand services to its 500-plus clients.   Omniture founder steps down at Adobe Kevin McKeefery Josh James, founder of analytics company Omniture, will resign as SVP of the Omniture Business Unit at Adobe Systems at the end of this month. Adobe bought Ominture last fall.   From the print edition Social games add dimension Shahnaz Mahmud Discovery Communications is one company planning a social game for later this year to promote the Discovery Channel's Deadliest Catch show.   Retailers prep for e-book education push Ryan Chatelain The growing popularity of e-readers is are pushing publishers and retailers to plan for a not-so-distant future when digital textbooks overtake their physical counterparts.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Forrester urges caution on location-based platforms Frank Washkuch Is Foursquare the mobile marketing flavor of the month or a future tried-and-true direct marketing and promotional platform? Forrester Research took a cautious look at it, and similar services, in its July 27 report on location-based social networks.   more » Today's lists and databases Rickard List Marketing releases E-financial Life Insurance Inquirers list to market Rickard List Marketing releases E-financial Life Insurance Inquirers list to market
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.