iMedia Brand Summit Coverage - Day 2

THIS ISSUE: Articles | Photos Event Coverage Day Two Colorado Springs, Colorado | June 7-10, 2009 Subscribe | View online

All Roads Lead to Digital: But is Digital Ready to Lead Marketing?   ARTICLES More articles Clients reveal their marketing wish lists Are your digital solutions on par with the needs of big players in entertainment, CPG, healthcare, financial, and others? Find out what it takes to deliver the goods to your marketing partners. When buzz just won't cut it Social media is a powerful tool, but it requires the right power supply and the right precautions to get the job done. Take a look at some expert advice on supporting, extending, and measuring its true value for your brand. GALLERY More photos     Melissa Goidel , Vice President, Sales, Brand.net Ted Moon , Director of Online Media, Capital One Stephen Shearin , VP Brand Sales, Agency Division, CPX Interactive We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!   Advertisement     Mark your calendar   All events » Entertainment Marketing Summit June 25, 2009 Beverly Hills, California Summit info Request invitation ad:tech Chicago September 1-2, 2009 Chicago, Illinois Event info Brand Summit September 13-16, 2009 Coronado, California Request invitation   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Joseph Carrabis Founder & Chief Research Officer, NextStage Evolution See full profile, photos and more! Or sign in here

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DMNews: ALC's Rappaport named CEO of Zumbox

June 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News ALC's Rappaport named CEO of Zumbox Cara Wood June 09, 2009 Zumbox, a paperless mail delivery system that launched in February, has enlisted direct marketing veteran Donn Rappaport as its CEO. Rappaport, who has a 30-year history in the list and database marketing industry, will remain chairman of ALC. The two companies also announced a strategic partnership that will support Zumbox's national rollout planned for September 2009.   FedEx campaign targets UPS support of labor bill Sharon Goldman June 09, 2009 A multimillion-dollar ad campaign was launched today by FedEx to target UPS' support of legislation that would make it easier for FedEx employees to unionize. The campaign includes a Web site, brownbailout.com, which asks consumers, "Why is mega-corporation UPS trying to use its political clout to get a bailout from the U.S. Congress, leaving you to pay the tab?"   New magazine targets frozen and dairy grocery industry Lauren Bell June 09, 2009 Highlighting the continued strength of the grocery industry, a new magazine for buyers and sellers of frozen and dairy products will launch this summer. Frozen and Dairy Buyer, slated to debut in August, will target buyers of frozen and dairy foods at the supermarket HQ level and those involved with the sale of such products to consumers, as well as some manufacturers.   Simpro introduces IVR platform for DRTV Nathan Golia June 09, 2009 Simpro Solutions Inc., a Toronto-based provider of call center and CRM services, has launched an automated interactive voice response (IVR) portal for DRTV. Key features of the tool include automated call distribution and call answering, real-time customer order, billing and fulfillment.   DPS announces name change for managed file June 09, 2009 Direct Partner Solutions Inc. has announced that the Benefits & Compensation Solutions Magazine Active Subscribers list has changed its name to EmployersWeb.com Subscribers.   In This Week's Print Edition What questions do recruiters ask at my second interview, and what answers really nail them? Shannon Larsen A recruiter from VistaPrint discusses how job candidates can see success in those challenging second interviews   Spend smarter: How to market in the recession Ashley Johnston, VP of marketing, Experian Lately all we see in the headlines is recession, cutbacks and reduced consumer spending. As marketers, we know the drill — we've lived it before. We know that we are forced to do more with less — it's not a time for spending more, it's a time to spend smarter. It's time to roll up our sleeves and get to work on delivering results that are both measurable and profitable.   Web Weekly Top Tips: Make alternative payments work for your e-commerce site With the new credit card bill potentially making plastic an option for fewer people — including those under age 21 and those without good credit — e-commerce retailers are offering more alternative payment methods, which are becoming more and more attractive when shopping online. So what should marketers keep in mind when it comes to choosing and promoting alternative payment methods? Bala Janakiraman, principal product manager, Litle & Co., shares his top tips.   more » Today's lists and databases The Education & Student Target (TEST) New list — The Education & Student Target (TEST) — Walter Karl — This file contains college students ages 18 to 24 and parents with children ages three to 17. The college-attending students have opted in to receive information directly related to post-secondary and superior education.   Auto Loan Seekers at Postal & E-Mail Address New e-mail/postal list — Auto Loan Seekers at Postal & E-Mail Address — Avrick Direct — This file contains hotline consumers who have researched and applied for auto-financing online, and who earn $50,000 and under yearly. This list is 45% male.   Mega Stars in Business and Idea Marketing New list — Mega Stars in Business and Idea Marketing — American Name Services — This file contains responders to the hottest trends in today's business opportunity arena. These business owners and entrepreneurs create wealth with cutting-edge marketing techniques. They gain the tools they need from personal coaching, books, audio sets, software; they also are frequent seminar attendees.   National Institute of Business Management Newsletter Ride-Along New insert program — National Institute of Business Management Newsletter Ride-Along — Leon Henry Inc. — Inserts are placed into the NIBM newsletter. The NIBM covers topics such as leadership, productivity, human resources, employment law, retirement planning and tax reduction. The newsletters provide job-related knowledge and skills and strategies for improving a company's performance.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Find out how Organic brought Ethan Allen's one-on-one design collaboration online Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

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