DMNews' E-Mail Weekly: American Sale partners with Knotice for e-mail

August 19, 2009 Check out DMNews on your smartphone Advertisement 6 Fixes to Dramatically Boost Email Marketing Results Everybody makes mistakes; smart marketers learn from them. Silverpop's new white paper shows you how to correct common missteps and help engage subscribers, reduce list churn, build customer dialogues and increase revenues and ROI. Download your copy from Silverpop today! News American Sale partners with Knotice for e-mail Dianna Dilworth Home recreation multichannel retailer American Sale has selected Knotice to power its e-mail marketing communications. New e-mail initiatives will include triggered messaging, segmentation and personalization.   White House adjusts e-mail opt-in after allegedly sending unsolicited e-mails Dianna Dilworth The healthcare reform battle has hit every level of society and now it has even encroached on the e-mail space. Concerns about unsolicited e-mails arose on Thursday last week, after White House senior advisers sent out an e-mail about healthcare with the subject line "Something worth forwarding." Some recipients and Fox News claimed that some of these e-mails were sent without the user opting in. In response to this, The White House said on Sunday it will change its e-mail sign-up procedures.   The New York Times launches mail order club Carol Krol The New York Times Company announced on August 17 it has launched The New York Times Wine Club, a mail order club that has the potential to provide the embattled publisher with another source of revenue. The newspaper partnered with Global Wine Company, an outsourcer that operates wine mail order clubs for consumer brands such as Omaha Steaks, to handle the business on a turn-key basis.   Creative solutions from TW Telecom, Bibby Financial, Monsanto See what Nicholas Plat, ECD at Rapp, thinks of campaigns from TW Telecom's integrated IT software campaign, Bibby Financial Services' Facebook campaign, and Mansato's "Cotton Community" social network   Advertisement Opinions Inbox Insider: Compliance still needs attention Dianna Dilworth This week's debacle by the White House to send out unsolicited e-mails has brought the importance of e-mail compliance to the spotlight. While the White House seemed to have made an honest mistake and is in the process of correcting its wrongs, it did show how e-mail marketers commonly misuse the channel.   How to bring together social media and e-mail marketing Dino Michetti. VP and GM, Epsilon Social networks are becoming increasingly popular and individuals are able to influence the masses in a matter of minutes. To that end, marketers have been trying to leverage social media to reach their customers for years with limited success. Among the challenges is targeting and tracking the best customers with the most relevant message in the appropriate channel.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   The secret to e-mail success: No 'garbage in, garbage out' By Jodi Baier Marketers invest time and money on e-mail content, design, testing and performance metrics but may neglect another part of the equation: the data. How can our e-mail marketing campaigns possibly succeed if we begin with bad data?   Lists and Databases Adult Dating Services Email File from ConsumerBase New e-mail file — Adult Dating Services Email File from ConsumerBase — Consumerbase — This file contains people who have clicked on an adult dating services- related offer online in the last 30, 60, 90 or 365 days.   CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Caples Community See how AIM Proximity's Warehouse Limited campaign helped guys shine on Valentine's Day for the second straight year. Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Three men arrested in largest-ever data breach

August 19, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Three men arrested in largest-ever data breach Carol Krol August 18, 2009 Three men were indicted in New Jersey on August 17 for stealing more than 130 million credit and debit card numbers, according to the US Department of Justice. It is the largest hacking and identity theft case ever prosecuted by the Justice Department.   Move Update non-compliance to cost mailers more in 2010 Cara Wood August 18, 2009 The US Postal Service has announced it will begin attaching additional postage charges to any commercial Standard Mail that does not meet its acceptance rate for Move Update standards in January 2010. Under the new decision, mailers who have more than 30 % of addresses fail an update check will be assessed for additional fees.   Volkswagen seeks new AOR Dianna Dilworth August 18, 2009 Volkswagen of America is on the hunt for a new agency of record as the automaker looks to go more mainstream. The new AOR will be responsible for all aspects of marketing and advertising.   Ebay gives sellers access to third-party apps Chantal Todé August 18, 2009 EBay has opened an app store for eBay sellers with about a dozen applications that have been pre-approved to be embedded on eBay.com and addressing issues such as shipping and inventory management. The app store is open to subscribers of the Selling Manager and Selling Manager Pro platforms, which help sellers manage their listings. The apps are being offered on a revenue-sharing basis through eBay, which will manage the billing on behalf of developers.   Reader's Digest Association releases restructuring plan Nathan Golia August 18, 2009 Reader's Digest Association has announced a restructuring plan through which a number of its lenders will take a stake in the company in return for reducing the debt. The agreement is expected to lower RDA's total debt load from $2.2 billion to $550 million.   Health-focused b-to-b list available August 18, 2009 DirectInnovations Inc. has been appointed management of the FM Connect...HR Professionals at Email Address Masterfile from FieldMedia LLC. This file contains active subscribers to Employersweb.com Magazine (formerly Benefits & Compensation Solutions), CDHC Solutions magazine and associated newsletters   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Billboards come to life by adding mobile Dianna Dilworth For EZ Lube, a car maintenance franchise based in Southern California, mobile marketing has brought the marketer's billboards to life and given its customers a way to interact with the brand.   From TV set to PC screen Chantal Todé TV marketers no longer can rely on launch-time buzz. They must reach viewers year-round where their product is consumed — online.   Web Weekly Dos and Don'ts of Online Fundraising Online fundraising offers nonprofits the opportunity to reach new audiences while building stronger relationships with existing constituents who are spending more time on the Internet. For organizations used to communicating via direct mail and telemarketing, embarking on a digital strategy presents a unique set of challenges and opportunities. Here, Pamela Barden, VP and group director, Russ Reid; Debbi Barber, president, Grizzard Communications Group; Vinay Bhagat, chief strategy officer, Convio; and Angie C. Moore, SVP and GM, fundraising services group at Merkle offer their Dos and Don'ts when it comes to online fundraising.   more » Today's lists and databases Never Say Debt Again New list — Never Say Debt Again — Data Lists Services — These highly motivated prospects have acquired a tremendous amount of debt and are in search of solutions to get out of debt and live a debt free life. This file is 55% male; average income of prospects is $36,890.   Association of Fundraising Professionals New list — Association of Fundraising Professionals — MGILists — This file contains members of The Association of Fundraising Professionals, which represents more than 30,000 members in 200 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. Members are 70% female and pay average annual dues of $200.   Woolrich New list — Woolrich — Alexa Marketing LLC — This file contains buyers from Woolrich, which offers a full range of outdoor-inspired products, from jackets and shirts to furniture and tableware. Prospects on this 66%-female list spend about $105 per order. The average income of the file is $85,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community See how AIM Proximity's Warehouse Limited campaign helped guys shine on Valentine's Day for the second straight year. CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.