DMNews' E-Mail Weekly: American Sale partners with Knotice for e-mail

August 19, 2009 Check out DMNews on your smartphone Advertisement 6 Fixes to Dramatically Boost Email Marketing Results Everybody makes mistakes; smart marketers learn from them. Silverpop's new white paper shows you how to correct common missteps and help engage subscribers, reduce list churn, build customer dialogues and increase revenues and ROI. Download your copy from Silverpop today! News American Sale partners with Knotice for e-mail Dianna Dilworth Home recreation multichannel retailer American Sale has selected Knotice to power its e-mail marketing communications. New e-mail initiatives will include triggered messaging, segmentation and personalization.   White House adjusts e-mail opt-in after allegedly sending unsolicited e-mails Dianna Dilworth The healthcare reform battle has hit every level of society and now it has even encroached on the e-mail space. Concerns about unsolicited e-mails arose on Thursday last week, after White House senior advisers sent out an e-mail about healthcare with the subject line "Something worth forwarding." Some recipients and Fox News claimed that some of these e-mails were sent without the user opting in. In response to this, The White House said on Sunday it will change its e-mail sign-up procedures.   The New York Times launches mail order club Carol Krol The New York Times Company announced on August 17 it has launched The New York Times Wine Club, a mail order club that has the potential to provide the embattled publisher with another source of revenue. The newspaper partnered with Global Wine Company, an outsourcer that operates wine mail order clubs for consumer brands such as Omaha Steaks, to handle the business on a turn-key basis.   Creative solutions from TW Telecom, Bibby Financial, Monsanto See what Nicholas Plat, ECD at Rapp, thinks of campaigns from TW Telecom's integrated IT software campaign, Bibby Financial Services' Facebook campaign, and Mansato's "Cotton Community" social network   Advertisement Opinions Inbox Insider: Compliance still needs attention Dianna Dilworth This week's debacle by the White House to send out unsolicited e-mails has brought the importance of e-mail compliance to the spotlight. While the White House seemed to have made an honest mistake and is in the process of correcting its wrongs, it did show how e-mail marketers commonly misuse the channel.   How to bring together social media and e-mail marketing Dino Michetti. VP and GM, Epsilon Social networks are becoming increasingly popular and individuals are able to influence the masses in a matter of minutes. To that end, marketers have been trying to leverage social media to reach their customers for years with limited success. Among the challenges is targeting and tracking the best customers with the most relevant message in the appropriate channel.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   The secret to e-mail success: No 'garbage in, garbage out' By Jodi Baier Marketers invest time and money on e-mail content, design, testing and performance metrics but may neglect another part of the equation: the data. How can our e-mail marketing campaigns possibly succeed if we begin with bad data?   Lists and Databases Adult Dating Services Email File from ConsumerBase New e-mail file — Adult Dating Services Email File from ConsumerBase — Consumerbase — This file contains people who have clicked on an adult dating services- related offer online in the last 30, 60, 90 or 365 days.   CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Caples Community See how AIM Proximity's Warehouse Limited campaign helped guys shine on Valentine's Day for the second straight year. Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

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