DMNews: Creative Jam: AXA's Barbara Goodstein on risk

March 20, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Creative Jam interview: AXA's Barbara Goodstein on risk Mary Elizabeth Hurn March 19, 2009 Brands can — and should — take creative risks, said Barbara Goodstein, chief innovation officer and EVP of marketing for AXA Equitable, at today's DMNews Creative Jam, citing her company's use of an 800-pound gorilla to increase brand awareness. Goodstein was interviewed by DMNews editor-in-chief Cara Wood at the Jam, which is part of the John Caples International Awards, and drew from her experience with the insurance firm to talk about risk.   FedEx, citing revenue drop, plans more cuts Bryan Yurcan March 19, 2009 FedEx corp. today announced revenue of $8.14 billion for the quarter ended February 28, down 14% from $9.44 billion the previous year, and said it would implement further cost-saving measures.   Creative Jam panel: All marketing is a risk Mary Elizabeth Hurn March 19, 2009 Everything one does in marketing is a risk — including repeating something successfully done, Nick Moore, EVP and chief creative officer of Wunderman New York, told an audience during a panel discussion at Thursday's DMNews Creative Jam in New York. Moore was part of a creative agency forum on the importance of risk, which was moderated by DMNews' editorial director Julia Hood and also included Duncan Gray, executive creative director of Proximity London, and Holly Pavlika, executive creative director of Big Fuel.   Aegis group will release 5% of its staff Nathan Golia March 19, 2009 Aegis Group plc, the London-based parent of Carat and iProspect, said that it would cut 5% of its worldwide staff in its 2008 earnings report, released today. Weaker market conditions this year have led the company to implement the plan to trim nearly 780 jobs worldwide, said Chairman and interim CEO John Napier.   DMNews now easy on your mobile phone March 17, 2009 DMNews latest headlines became automatically available on Internet-enabled mobile devices on March 16. Users visiting DMNews.com will be redirected automatically to the authority on direct marketing's mobile WAP site at m.dmnews.com.   Leather goods buyers list now available March 19, 2009 Millard Group Inc. has introduced the Leather Coats Etc. list to the market. This list is composed of people who have purchased leather goods, including coats, handbags, boots and belts from Leather Coats Etc.   Caples Awards Maxwell Sackheim Award — Best in Show March 19, 2009 AIM Proximity's Love Conspiracy campaign, created for The Warehouse Limited, tops the awards this year due to its ability to engage buyers over a period of time and provide them with an unforgettable, extremely relevant experience - all while creating the perfect cross-sell opportunity.   Courageous Client Award - iPhone Jonny / Consumer campaign March 19, 2009 For a traditional print directory business like the New Zealand Yellow Pages, the iPhone might be the last thing that you want your customers to think about. However, Yellow sought to bridge the gap between the public perception of its brand and its ability to be the go-to online source people could use for any and all needs.   Irving Wunderman Award - 2008 Winner - Holly Pavlika March 19, 2009 The Irving Wunderman Award, named after the inspirational copywriter and agency founder, is always presented to someone with more than a decade of experience, and who has developed his or her talent, imagination, curiosity and passion into a creative body of work deserving of the highest recognition.   Risky business at the DMNews Creative Jam Lauren Bell    March 19, 2009 "Risk" was the word of the day at the DMNews Creative Jam today — used by everyone from keynote speakers to roundtable participants. This particular roundtable participant was no exception. I sat in on a Creative Jam Session moderated by John Palisay, VP and creative director, Draftfcb. Finding the big idea Dianna Dilworth    March 19, 2009 The big idea is not determined by big money, according to the ad executives that I spoke with at the Caples Creative Jam round table sessions today. No, a big idea can come from anywhere. For Spanish agency Shackleton Madrid, when an RFP comes in, people from each dicipline get involved in the brainstorming sessions before applying an idea to their specific area of expertise. Creative Jam highlights Sharon Goldman    March 19, 2009 Great space, great food, great conversation, great content — all were part of the Creative Jam today (IMHO, of course). Highlights for me: Barbara Goodstein's keynote on the AXA Equitable 800-pound gorilla campaign — we've covered it in DMNews before but I was still impressed by the level of attention to measurement this company gives this integrated campaign. Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Zappos' Facebook partnership shows marketers how social media is done Andreas Roell, CEO, Geary Interactive March 16, 2009 Only a select group of marketers have mastered social media. Zappos.com effec­tively uses it to drive user interactions and sales. The Web-based retailer is very savvy in its use of microblogs like Twitter and profile-based forums like Facebook, its efforts with we will examine here.   March marketing madness for colleges and universities Bryan Yurcan March 16, 2009 With the onset of the NCAA college basketball tournament, dubbed "March Madness," many colleges and universities are using their teams' successes as part of their marketing efforts. A team's success on the hardwood can have a positive effect on marketing to stu­dents and alumni, said Carissa Newton, marketing director at Vontoo, a permission-based, voice message marketing services provider, which works with institutions of higher learning.   Today's lists and databases Minority and Ethnic Households March 20, 2009 New Selects - Minority and Ethnic Households - ListAbility, Inc. - Description: This file contains ethnic and minority households.   Vacation Marketing - Message in a Bottle - Wine Enthusiasts March 20, 2009 New List - Vacation Marketing - Message in a Bottle - Wine Enthusiasts - Lighthouse List - Description: This file contains people who love wine, who have joined wine clubs and who have gone to wine tastings.   Compass Marketing Solutions Email and Postal Address Database March 20, 2009 New List - Compass Marketing Solutions Email and Postal Address Database - Millard Group - Description: This file contains households that are tech-savvy and highly connected to the Internet.   Ultra Omega 1200 Supplement March 20, 2009 New List - Ultra Omega 1200 Supplement - GT List Services - Description: This file contains DRTV and online buyers of the Ultra Omega 1200 supplement.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive 5 Tips: How to spiff up your SEO As budget-conscious consumers continue to do more price-comparison shopping online, it's more important than ever to make sure customers can find you online when they search, as well as make sure they see the results you want. Five search experts offer ways to improve your SEO. Click here to read. FREE WHITEPAPERS View More Research

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