DMNews: Obama taps Google's Schmidt for advisory council

April 29, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Obama taps Google's Schmidt for advisory council Sharon Goldman April 28, 2009 Google CEO Eric Schmidt's ongoing relationship with President Obama has just gotten an official stamp. According to the White House, Schmidt has been named as a member of the Council of Advisors on Science and Technology, a group which will advise the president and vice president on a variety of science, technology and innovation areas.   New Aflac campaign focuses on the facts Lauren Bell April 28, 2009 Aflac launched a multichannel campaign last week in an effort to spur sales of its new products and win over consumers who may be reluctant to buy in this economy. The work is part of Aflac's efforts to expand its marketshare and coincides with the company's expanded workplace selling efforts and its extended children's and part-time workers' insurance.   AmEx debuts post-Northwest merger Delta loyalty card campaign Dianna Dilworth April 28, 2009 American Express is launching a new campaign for its new Delta SkyMiles Credit Cards to educate loyalty members about changes in service. The new credit card comes after Delta merged with Northwest Airlines last fall. Since the merger, Delta has chosen American Express as the exclusive provider of the co-branded credit card for their SkyMiles loyalty program.   Print-only catalogs losing ground Chantal Todé April 28, 2009 The number of catalogs available in print-only formats decreased from 1,574 to 1,374 over last year, according to the 2009 National Directory of Catalogs. Continuing a trend from the past several years, however, the number of print catalogs with online editions grew from 8,675 to 8,894 from last year. Catalogs available in online-only formats totaled 2,011, up from 1,868 last year.   Unum Group sees increase in e-mail, using landing pages Dianna Dilworth April 28, 2009 Unum Group, a provider of disability, group life, long-term care and voluntary benefits, has found that using e-mail for pre-enrollment communications has increased its response rates by using e-mail service provider Silverpop's landing page product.   NewScale among first users of Jigsaw's "Data as a Service" Lauren Bell April 28, 2009 Software company NewScale is one of the first users of a new Jigsaw offering named Data Fusion, which Jigsaw is describing as "Data as a Service" or "DaaS."   Jeep owners list available April 28, 2009 McCarthy Media Group has introduced the GLP Jeep Cherokee Vehicle Owners list to the market. The file contains prospects who are interested in customizing and personalizing their Cherokee.   Online Exclusive Online exclusive: Q & A: Razorfish CEO Lord, chairman Kokich Bob Lord was named CEO of digital agency Razorfish. He previously held the role of president of the East US region. Former CEO Clark Kokich now serves in the newly created position of chairman.   In This Week's Print Edition How can a direct marketing agency use Twitter as an effective recruiting tool? Tracy Cote, Executive director, talent, Organic April 20, 2009 The Twitter phenomenon has taken the social networking world by storm. While policy wonks, celebrities and even your own mother may be Tweeting, Twitter also has very practical applications.   Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more April 20, 2009 Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Meeting Planners at Email Address April 29, 2009 New E-mail - Meeting Planners at Email Address - ALC - American List Counsel - Description: This file contains corporate meeting and convention planners.   Hispanic Members from North American Affinity Club April 29, 2009 New List - Hispanic Members from North American Affinity Club - Chilcutt Direct Marketing - Description: This file contains Hispanic members of the Handyman Club of America, National Home Gardening Club, National Health & Wellness Club, North American Hunting Club, Cooking Club of America, North American Fishing Club, Creative Home Arts Club, This History Channel Club, PGA tour Partners Club, National Street Machine Club and Motorcycle Riders Club of American.   Families with Children April 29, 2009 New List - Families with Children—Ages 4 to 15 - Partners Marketing, Inc. - Description: This file contains parents of children ages 4 to 15.   Data Express Senior Citizens Caregivers April 29, 2009 New List - Data Express Senior Citizens Caregivers - LDS Group Inc. - Description: This file contains senior citizens and the families that care for them.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Conference Call: GLU and interactive shop WDA discuss new mobile game campaign Mobile game publisher GLU was looking to promote its game, "The Price is Right," which is based on the long-running TV game show. GLU teamed up with its interactive agency, WDA, and Jumptap, a mobile advertising services firm. Click here to read. FREE WHITEPAPERS View More Research

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