DMNews: Nestlé names OgilvyOne CRM, digital AOR for Wonka

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May 12, 2010 Check out DMNews on your smartphone Today's News Nestlé names OgilvyOne CRM, digital AOR for Wonka Kevin McKeefery Nestlé Confections & Snacks has named OgilvyOne agency of record for digital and CRM for the Wonka brand. Wonka candy lines include Sweet Tarts, Spree and Nerds and the Wonka Exceptionals chocolate line.   Southwest to personalize e-mail, mobile for flight delay communications Dianna Dilworth Southwest Airlines will add personalization this summer to its e-mail and mobile customer service initiatives, which notify consumers about flight delays and cancellations.   Macy's promotes shopping clubs, targets tourists with website launch Iris Dorbian To attract tourists to its stores, Macy's unveiled VisitMacysUSA.com, a website targeting US and international travelers, on May 10. The site, which is available in eight languages, promotes the retailer's shopping clubs.   DMA elects Dapper board chairman Frank Washkuch Steven Dapper, chairman and founder of integrated agency Hawkeye, was elected chairman of the board of the Direct Marketing Association on May 11.   WPP chief Sorrell wants thorough examination of Google-AdMob deal Daniel Farey-Jones, MediaWeek Google's $750 million acquisition of mobile advertising company AdMob should be given a "rigorous" examination by federal regulators, WPP Group boss Martin Sorrell said May 10.   From the print edition Nailed It: DMNews talks to Mike Tran, Sierra Trading Post Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs   Social gives cause pushes a lift Frank Washkuch Major brand marketers, such as Coca-Cola and Walmart, are giving consumers some control over their corporate giving campaigns through the use of social media.   Today's lists and databases Anxiety Disorders New file - Anxiety Disorders - The Rich List Company   American Cholesterol Control New file - American Cholesterol Control - ETargetMedia   Langevin Learning Services New list - Langevin Learning Services - Lewis Direct   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Virgin America ahead of other travel marketers on targeted e-mails

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May 12, 2010 Check out DMNews on your smartphone Advertisement New Travel & Hospitality Study: Top Email Marketing Priorities and Challenges for 2010 A new analyst report by The Relevancy Group identifies the top challenges for email marketers in the travel and hospitality industries, including the need for integrated marketing and how marketers are addressing list churn. Get insight and recommendations on topics such as email deliverability, social media integration and contact frequency management. Download your free copy today. Inbox Insider Inbox Insider: Virgin America ahead of other travel marketers on targeted e-mails Dianna Dilworth I love to travel, and it feels like half of the e-mails I get are from travel companies, whether online travel agencies, airlines, hotels or online travel magazines. Some of the e-mails are great, but some aren't, and targeting has a lot to do with that.   News Southwest to personalize e-mail, mobile for flight delay communications Dianna Dilworth Southwest Airlines will add personalization this summer to its e-mail and mobile customer service initiatives, which notify consumers about flight delays and cancellations.   Toys "R" Us debuts 'Bundled in Hope' cause campaign Dianna Dilworth Retailer Toys "R" Us has partnered with nonprofit group Save the Children for an integrated cause marketing campaign called "Bundled in Hope." The retailer created the effort, which launched May 6, in house.   Hotels.com debuts augmented reality campaign Dianna Dilworth Hotels.com launched "Virtual Vacation," an augmented reality microsite that allows consumers to virtually visit 10 US cities. Young & Rubicam Chicago, Hotels.com's agency of record, created the campaign.   Nailed It: DMNews talks to Mike Tran, Sierra Trading Post Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs   Opinion Drive sales by tapping e-mail Michael Caccavale, CEO, Pluris Marketing E-mail marketing is gaining significant attention from all quarters of the marketing value chain as firms seek to reinvigorate their approach and tap this abused channel to drive customer value while simultaneously lowering overall marketing costs.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   A step-by-step guide to better program measurement By Whitney Hutchinson, group director of e-mail and CRM, Razorfish How are your e-mail programs performing? Typically, when I ask a client this question their response is, "Well, our open rate is X, and our click rate is Y." If this is your typical response, it's time to up your game.   Lists and Databases Acai Berry Bliss New list — Acai Berry Bliss — Peppermill Marketing — This file contains mostly female buyers of a diet supplement. Average unit of sale is $39.

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.