DMNews Email Marketing Weekly: Virgin America ahead of other travel marketers on targeted e-mails

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May 12, 2010 Check out DMNews on your smartphone Advertisement New Travel & Hospitality Study: Top Email Marketing Priorities and Challenges for 2010 A new analyst report by The Relevancy Group identifies the top challenges for email marketers in the travel and hospitality industries, including the need for integrated marketing and how marketers are addressing list churn. Get insight and recommendations on topics such as email deliverability, social media integration and contact frequency management. Download your free copy today. Inbox Insider Inbox Insider: Virgin America ahead of other travel marketers on targeted e-mails Dianna Dilworth I love to travel, and it feels like half of the e-mails I get are from travel companies, whether online travel agencies, airlines, hotels or online travel magazines. Some of the e-mails are great, but some aren't, and targeting has a lot to do with that.   News Southwest to personalize e-mail, mobile for flight delay communications Dianna Dilworth Southwest Airlines will add personalization this summer to its e-mail and mobile customer service initiatives, which notify consumers about flight delays and cancellations.   Toys "R" Us debuts 'Bundled in Hope' cause campaign Dianna Dilworth Retailer Toys "R" Us has partnered with nonprofit group Save the Children for an integrated cause marketing campaign called "Bundled in Hope." The retailer created the effort, which launched May 6, in house.   Hotels.com debuts augmented reality campaign Dianna Dilworth Hotels.com launched "Virtual Vacation," an augmented reality microsite that allows consumers to virtually visit 10 US cities. Young & Rubicam Chicago, Hotels.com's agency of record, created the campaign.   Nailed It: DMNews talks to Mike Tran, Sierra Trading Post Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs   Opinion Drive sales by tapping e-mail Michael Caccavale, CEO, Pluris Marketing E-mail marketing is gaining significant attention from all quarters of the marketing value chain as firms seek to reinvigorate their approach and tap this abused channel to drive customer value while simultaneously lowering overall marketing costs.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   A step-by-step guide to better program measurement By Whitney Hutchinson, group director of e-mail and CRM, Razorfish How are your e-mail programs performing? Typically, when I ask a client this question their response is, "Well, our open rate is X, and our click rate is Y." If this is your typical response, it's time to up your game.   Lists and Databases Acai Berry Bliss New list — Acai Berry Bliss — Peppermill Marketing — This file contains mostly female buyers of a diet supplement. Average unit of sale is $39.

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