DMNews Database Weekly: Zavers, Didmo form partnership for mobile coupons

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December 17, 2009 Check out DMNews on your smartphone Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More News Zavers, Didmo form partnership for mobile coupons Mary Elizabeth Hurn Kansas City, KS-based Zave Networks, an online and mobile marketing platform, has partnered with Stockholm-based Didmo, a mobile content creator and distributor, to enhance mobile advertising and increase digital coupon usage for clients.   InfoGroup rebrands in bid to unify disparate businesses Carol Krol Data giant InfoGroup is rebranding its various companies with a common name and logo designed to eliminate confusion in the marketplace over its many direct marketing businesses, according to an internal video message from Bill Fairfield, company CEO. The official rollout occurs January 4, but InfoGroup is introducing the new logo to employees across its businesses and geographies over the next several days.   Kroger applies grocery rewards to its wireless division Nathan Golia Supermarket chain owner The Kroger Co. announced December 15 that customers of its mobile phone service, i wireless, can convert rewards accumulated when purchasing groceries into wireless airtime. The initiative's goal is to increase loyalty for both of the company's arms.   Goodmail debuts CertifiedDomain whitelist Dianna Dilworth E-mail delivery firm Goodmail Systems has published its CertifiedDomain list, a whitelist of e-mail senders based on domain reputation. Travelocity, Kmart and The New York Times Co. are among the approximately 500 marketers on the list.   Hilton, Virgin America partner on loyalty effort Nathan Golia, Kevin McKeefery Hilton HHonors, Hilton Hotels' loyalty program, has partnered with airline Virgin America on a program that allows members to earn Virgin rewards points for stays at Hilton-owned hotels. Customers can earn one point in Virgin's Elevate loyalty program for every $2 spent at a Hilton property, or a fixed number of points per night spent at a hotel with the point value varying according to the franchise.   AmEx's new division displays value of data Chantal Todé The data and analytics market has seen considerable action this year, from Merkle's deal for CognitiveData to Adobe's acquisition of Omniture. Even credit card giant American Express launched an analytics and consulting division last month that promises to help marketers make their campaigns and research more relevant.   Gap looks to grow e-mail list with Casting Call contest Mary Elizabeth Hurn Gap has narrowed the list of entrants in its "Casting Call" contest to 20 finalists. The retailer is using the initiative to grow its e-mail database. Consumers can vote online for their favorite baby boy or girl to appear in a Baby Gap ad and a Gap Kids in-store ad. Gap is partnering with DisneyFamily.com on the effort, which mainly targets parents.   Advertisement EVERY 3 SECONDS, A VIABLE LEAD IS KILLED. Don't be a victim of data decay. No matter how good your leads are they have a definite shelf life. Contact info decays at a rate of 70.8% in a 12-month period. Titles change, people get married, and businesses merge, move, or close. That doesn't mean your leads have to die. ZoomInfo can help. JOIN THE FIGHT. SAVE THE LEADS. Column Get the most out of your data Beatriz Santin, marketing director at Experian QAS While we can all appreciate the vast amount of information within our company's customer relationship management (CRM) system, many of us still find it difficult to get the most out of our database. Marketing departments in particular struggle to harness this valuable asset as we, like the business as a whole, lack trust in our data.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Facebook introduces consultant program for brands, Comcast expands online video

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December 17, 2009 Check out DMNews on your smartphone  Today's News Facebook debuts developer consultant program for brands Dianna Dilworth Facebook introduced a preferred developer consultant program November 16, in a move to help connect brands with consultants who specialize in optimizing marketing experiences on Facebook Connect or on Facebook fan pages.   Comcast launches expanded online video platform Mary Elizabeth Hurn Comcast has released Fancast XFinity TV in beta. The online on-demand video platform lets Comcast cable and Internet customers view cable TV shows, full-length movies and independently produced content online.   Growing e-book industry discusses challenges at MediaBistro event Dianna Dilworth The paradigm shift in digital reading is happening, according to Steve Haber, president of Sony's digital reading business division, on a panel at the MediaBistro eBook Reader conference in New York today. "We are looking at how to maximize the experience going from traditional to digital readers," he said. "Reading on an LCD screen is not cozy. The back light is challenging on the eyes. So we have focused on the black and white design for reading text, which is more enjoyable."   Rodale names president, integrated marketing and sales, CMO Nathan Golia Health publisher Rodale announced December 15 it has promoted Gregg Michaelson to president, integrated marketing and sales, CMO. He had been EVP of customer marketing for the company. In his new role, Michaelson will lead Rodale's print and digital ad sales, custom publishing and other marketing initiatives.   Zavers, Didmo form partnership for mobile coupons Mary Elizabeth Hurn Kansas City, KS-based Zave Networks, an online and mobile marketing platform, has partnered with Stockholm-based Didmo, a mobile content creator and distributor, to enhance mobile advertising and increase digital coupon usage for clients.   From the print edition Using SEM in tandem with other DM efforts can help drive sales Michael Mendenhall, SVP and CMO, HP Given the economic climate and consumers' reluctance to spend, one of the most important things you can do to drive e-commerce is integrate search with other marketing initiatives. Search is a great capture tool that can help boost the performance of other channels and net the created demand. Too often, marketing programs ignore the search component and end up creating a significant amount of demand which then is not captured.   For a 360-degree view of customers, track everything from search to conversion John McAteer, managing director, retail industry team, Google 'Tis the season to analyze data. According to a survey by Google and Compete, consumers spent an increasing amount of time on retail sites as last year's holiday season progressed, with the most intense engagement occurring around Thanksgiving, Black Friday, Cyber Monday and post-Christmas weekends. During these weekends, consumers took time to research and take advantage of seasonal sales.   Today's lists and databases ActionBase EMAIL Trim, Fit 'n Healthy New e-mail list — ActionBase EMAIL Trim, Fit 'n Healthy — Focus USA — This file contains fitness-conscious individuals who have taken active steps to lose weight and improve their health by buying diet foods, joining diet & vitamin clubs, researching and ordering products online and responding to e-mail promotions for health & diet-related offers.   ASFS Nebulizer Rx Users Lifestyle Enhanced New list — ASFS Nebulizer Rx Users Lifestyle Enhanced — Kroll Direct Marketing — This file contains consumers who have participated in voluntary, non-incentivized telephone surveys and have responded to a series of questions that have been asked about their household. Each of these adults have confirmed that they, or a member of their household, are using a nebulizer.   Bob McDonnell for Governor/Virginia Republican Donors New list — Bob McDonnell for Governor/Virginia Republican Donors — Atlantic List Company — This file contains donors to Bob McDonnell's campaign to become the Virginia's 71st Governor. The list also contains contributors to Republican candidates for local, county and statewide offices in Virginia.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.