Our industry spends a lot of time talking about search. From newbies to experts, I have to think that we are cranking out content at unprecedented levels. There are no less than 50 sizable conferences, hundreds of columns, and thousands of blogs, newsletters, videos, Twitterfeeds and other means of communicating what folks want you to know about search engine marketing. So last week, it was refreshing to hit pause on the pundit button and actually see tools and technology in action at the July Search Engine Marketing Professional Organization New York local working group meeting.
At Yahoo's annual meeting of stockholders, its board of directors appointed Carl Icahn to fill the seat vacated by Robert Kotick. Kotick's resignation from the board became effective immediately following the annual meeting. Additionally, the board voted to increase the number of seats from 9 to 11, leaving two seats open.
Considering the current economic malaise, few expect the 2008 holiday shopping season to be stellar. But there are signs that some Internet retailers could see an uptick in sales during that period as consumers look to save money on gas by doing their holiday shopping on the Web — and retailers may look to capitalize by spending more advertising dollars online.
With the current economic crunch, outdoor gear and apparel merchant Altrec.com is hoping to give its paid search efforts a boost in the fourth quarter by implementing new tracking capabilities from Mercent that will automatically pull ads for items that are out of stock or heavily promote items with higher profit margins.
French luxury goods group LVMH has selected Morpheus Media as its US interactive agency of record. Beyond Interaction had previously worked on the account. The selection took place after a nearly three-month agency review. "From what we understand, there were about eight agencies that were invited," said Shenan Reed, managing director and founder of Morpheus.
Vic Drabicky, account director and client development, Range Online Media August 04, 2008
Every time I hear the word "scalability," I can't help but think of the IBM Innovation Man commercial that says, "I for ideation, I for incubation, I for invigoration...I for implementation?" I think this is because "scalability" gets thrown around so carelessly, especially in search.
The DMNews Essential Guide to Search Engine Marketing
Howard Sewell, president, Connect Direct August 04, 2008
Many marketers fail at search and don't know it. The basic performance reports available from providers like Google can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the truth might be precisely the opposite.
