DMNews' Digital Insider: Quattro Wireless and Mobext partner for mobile analytics

July 14, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Latest News Quattro Wireless and Mobext partner for mobile analytics Dianna Dilworth Mobile ad network Quattro Wireless has partnered with Mobext, the mobile marketing arm of Havas Digital, on a strategic partnership for mobile analytics. This partnership expands on joint Quattro Wireless and Mobext initiatives over the past year for clients including Amtrak, Kmart, Choice Hotels, Volvo and McDonald's.   Häagen-Dazs pushes honeybee messaging on social networks Dianna Dilworth The Häagen-Dazs brand, which is licensed to Dreyer's Grand Ice Cream, is continuing to raise awareness about the decreasing population of honeybees, on a social site called ExperienceProject.com (EP).   Interactive marketing to hit $55B in five years Carol Krol Interactive marketing spend will hit $55 billion and represent 21% of all marketing spending in 2014, as marketers continue to shift dollars from away from traditional media and toward search marketing, display advertising, e-mail marketing, social media and mobile marketing, according to Forrester Research.   Net value found in loyalty Cara Wood Store experiences are often supported by strong online programs that keep consumers coming back to family-oriented merchants.   Focus on reputation for success with e-mail E-mail reputation management is critical to the effectiveness of e-mail campaigns. A sender's poor reputation can affect how many people view — or receive — its messages. Four experts share best practices to stay golden.   Inside Digital Inside Emerging Media: Netbooks net opportunity for marketers Chantal Todé With little marketing push behind them to date, netbooks have become a darling of the consumer electronics arena by giving a lift to laptop sales. Thanks to new subsidized plans for netbooks from telecommunications providers, the segment could shape up to be one of the highlights of the upcoming back-to-school and holiday season.   Opinion When it comes to search, everything that's old is new again Tom Kuthy, VP of marketing and business development, Resolution Media I'm reminded every day that the principles of classical marketing can be leveraged to make search into an even more powerful platform than it already is. For example, when I was a marketing cub in the consumer packaged goods industry back in the mid-1980s, I remember going to a seminar hosted by the promotions and marketing services staff of my company, put on for the benefit of the brand mangers. The seminar presented research the company had done on how to increase redemption rates for free-standing inserts.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The priorities you should set before you prioritize SEM tactics David Wright, interactive media director, Click Here When a business considers using search engine marketing (SEM), the answer too quickly is, "Yes, of course." You ought to be there, right? It's among the least expensive of all online marketing tactics. But are you really well prepared for SEM? A few difficult questions might determine whether your SEM will succeed — even before a single cent is spent, keyword bid placed or optimization tactic pursued.   Caples Community Design Kitchen consolidated Burger King's efforts into Club BK, a social network for kids Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: More details emerge in Microsoft's push to sell Razorfish

July 14, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News More details emerge in Microsoft's push to sell Razorfish Dianna Dilworth July 13, 2009 Microsoft Corp. is reportedly in talks with five of the world's biggest advertising companies about selling off digital agency Razorfish. According to reports in late June, Microsoft had hired Morgan Stanley to run the sale of the digital agency it acquired in 2007 after acquiring aQuantive for $6 billion.   DM job losses show signs of bottoming out Chantal Todé July 13, 2009 The direct marketing job market may have hit a bottom, according to the latest quarterly employment report from Bernhart Associates Executive Search. According to the survey, 20% of respondents said they will be adding staff during the current summer quarter, up from 16% in the spring. A record 402 companies responded to the random survey, which was e-mailed the week of June 22.   Charming Shoppes makes appointments to direct biz Chantal Todé July 13, 2009 James P. Fogarty, who became the president and CEO of Charming Shoppes Inc. in April, wasted little time in making several appointments to its direct business, bringing in experienced direct marketing professionals from Sears, Garnet Hill and Lowes.com. The company also said it would cease exploring the sale of its Figi's Gifts in Good Taste catalog business after looking for an acceptable offer for nearly a year.   Quattro Wireless and Mobext partner for mobile analytics Dianna Dilworth July 13, 2009 Mobile ad network Quattro Wireless has partnered with Mobext, the mobile marketing arm of Havas Digital, on a strategic partnership for mobile analytics. This partnership expands on joint Quattro Wireless and Mobext initiatives over the past year for clients including Amtrak, Kmart, Choice Hotels, Volvo and McDonald's.   Kroll introduces industrial subscribers e-mail list July 13, 2009 Kroll Direct Marketing has released the Industrial Equipment News e-mail file to the market. This comes after the company has gained the rights to the publication's postal list as well.   From the Print Edition High customer costs drive deals Chantal Todé The number of mergers and acquisitions taking place among direct marketing-related firms is down overall, but the marketing services segment has been a hot bed of activity.   New products mark AAD relaunch Chantal Todé The journey from satellite services provider to Internet retailer of items for the home may sound unusual but, for the folks at AllAmericanDirect.com, it makes perfect sense.   Web Weekly Five questions for: Julian Baim, chief research officer, MRI Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.   more » Today's lists and databases Sempervirens Fund Preserving Redwood Lands since 1900 New list — Sempervirens Fund Preserving Redwood Lands since 1900 — Pacific Lists — This file contains donors to Sempervirens Fund, a nonprofit land conservancy working to protect redwood forest lands in the Santa Cruz Mountains and to make land available for public enjoyment. Ninety-three percent of Sempervirens' names are in California. The average donation is $35.   Daily Consumer New Mover File New list — Daily Consumer New Mover File — Nexxa Group — This file contains new movers within 12 hours of them connecting their new home telephones! The daily hotline is compiled and sourced from every US telecom, according to Nexxa.   GamesMEN: Hunters & Gun Enthusiasts New list — GamesMEN: Hunters & Gun Enthusiasts — PK List Marketing Inc. — This 100% male file contains self-reported hunters and gun enthusiasts.These are men who are typically conservative and/or follow Republican viewpoints. They are between the ages of 25 and 70. They have also reported that they are in favor of legislation that is pro-firearms. In their free time, they enjoy hunting for sport and food.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Design Kitchen consolidated Burger King's efforts into Club BK, a social network for kids Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.