DMNews' Database Weekly: Destination hopes more targeted messaging leads to loyalty

May 21, 2009 Check out DMNews on your smartphone News Destination hopes more targeted messaging leads to loyalty Lauren Bell May 20, 2009 Destination Hotels and Resorts, owner of properties like Royal Palms Resort and Spa in Phoenix, and Wild Dunes Resort in Charleston, has launched its first-ever loyalty program. Destination Delivers uses customer data gathered on the company's Cyclone data and analytics system to create personalized messages and offers for members.   Godiva launches first-ever loyalty program Sharon Goldman May 19, 2009 On May 29, Godiva Chocolatier plans to launch the Godiva Chocolate Rewards Club, the confectionery retailer's first-ever loyalty program.   CrownPeak upgrades Demandbase for online sales Lauren Bell May 19, 2009 CrownPeak, a provider of Web site software, is one of a handful of companies beta testing the latest release from Demandbase, which offers customer acquisition software-as-a-service (SaaS).   Merkle acquires CognitiveData Chantal Todé, Lauren Bell May 18, 2009 Database marketing agency Merkle has acquired data quality services provider CognitiveData, which came on to the scene in 2001 as a result of its proprietary data hygiene technology. Terms of the deal were not disclosed.   Big changes for pharma companies may mean big changes in their CRM strategies Lauren Bell May 18, 2009 Like many other industries today, the pharmaceutical industry is undergoing a miniature revolution. New regulations, budget constraints and marketing models, and the availability of new technological tools, are pushing pharma companies to change almost every aspect of their traditional selling strategies — including CRM.   Telematch acquires Phoenix Data Processing, Farm Market iD Lauren Bell May 14, 2009 Telematch Inc., a marketing and information services provider, has acquired two new businesses from Multi Ag Media LLC: Phoenix Data Processing and Farm Market iD. Terms of the two acquisitions were not disclosed.   Column Increase online revenues with b-to-b co-registration Christina Bashark May 20, 2009 In the current digital marketplace, publishers and other marketers are looking for new ways to generate additional revenues from their existing Web sites and traffic. One largely untapped revenue stream for companies that capture visitor information on their Web sites is to participate in a business-to-business co-registration network. Co-registration refers to the practice of making multiple offers on a single transaction or landing page. This is a great way or affiliates to build a new prospecting database and target buyers when they are still in purchase frame of mind.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: T-Mobile campaign calls consumers to do a mobile makeover

May 21, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Enter To Win 100 Tons of Free Paper From NewPage! NewPage Corporation, the largest coated paper manufacturer in North America, is giving away 100 tons of Free Paper to Five Lucky Winners. If you are a cataloger or a printer, broker, merchant or catalog consultant working with a cataloger, this promotion applies to you! Catalogers: think of how many more prospects you can reach with 100 Tons of Free Paper to enhance your seasonal and holiday mailings. www.freepaperfromnewpage.com Today's News T-Mobile campaign calls consumers to do a mobile makeover Dianna Dilworth May 20, 2009 T-Mobile USA is debuting a new campaign today that is aimed at helping people save money on their wireless service. The campaign, called "Mobile Makeover," calls wireless customers to compare the value of their current wireless plan against other carriers.   Destination hopes more targeted messaging leads to loyalty Lauren Bell May 20, 2009 Destination Hotels and Resorts, which owns properties including Royal Palms Resort and Spa in Phoenix and Wild Dunes Resort in Charleston, SC, has launched its first-ever loyalty program. Destination Delivers uses customer data gathered on the company's Cyclone data and analytics system to create personalized messages and offers for members.   OTA announces online trust principles, seeks comments Cara Wood May 19, 2009 The Online Trust Association released a draft of its 2009 draft Online Trust Principles for public comment. The principles, once verified, will be used to drive adoption by business and regulatory agencies. The aim of the latest set of principles is to prevent, detect and alleviate threats to consumer trust and privacy online. Starting today, there is a 30-day comment period to be followed by ratification procedures.   FCC plans digital TV wake-up call Nancy Kearney May 20, 2009 Some local broadcasters will interrupt their analog signals Thursday in a "soft test" to remind analog viewers they need to prepare for the June 12 deadline for the nationwide digital television transition. The test, which will not affect cable or satellite TV subscribers, will simulate what analog viewers will experience when the transition occurs, the Federal Communications Commission said.   Godiva launches first-ever loyalty program Sharon Goldman May 19, 2009 On May 29, Godiva Chocolatier plans to launch the Godiva Chocolate Rewards Club, the confectionery retailer's first-ever loyalty program.   Stanton Direct awarded HCBL insert programs May 20, 2009 Health Center for Better Living (HCBL) has awarded its package insert and catalog blow-in programs to Stanton Direct Marketing. The programs had been off the market for an unspecified amount of time, according to a Stanton release.   In This Week's Print Edition Other channels give e-commerce a boost May 18, 2009 A strong e-commerce Web site is critical for many multichannel merchants, but there are other important pieces to the puzzle. Four industry experts discuss how other channels help grow e-commerce success.   Top marketers weigh in on DM agency relationships May 18, 2009 Peter Intermaggio, SVP of marketing and communications at Comcast, and Len Blaifeder, VP of advertising and direct marketing at Bank of New York Mellon, discuss what the DM agency relationship means to them and their companies.   Web Weekly 6 Tips: Integrating social media with other marketing channels May 20, 2009 Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.   more » Today's lists and databases Brookstone May 21, 2009 New selects — Brookstone — Millard Group — This file contains buyers from an extensive selection of top quality gift and personal use products. These products include outdoor games, health and personal grooming products, home entertainment items, and unique accessories to beautify a garden or home's exterior.   American Society of Radiologic Technologists May 21, 2009 New management — American Society of Radiologic Technologists — Infocus — This file contains members of a group that represents health care personnel who perform diagnostic imaging examinations and administer radiation therapy treatments.   ProCaulk buyers from National Express May 21, 2009 New list — ProCaulk buyers from National Express — The List Place — This file contains buyers of a professional-grade sealing system kit. These do-it-yourselfers are impulsive buyers with an average age of 45 who have purchased with a credit card.   Permission-based Consumer Vacationers Opt-in E-mail May 21, 2009 New list — Permission-based Consumer Vacationers Opt-in E-mail — Dunhill International List Co. — This file contains people who have taken vacations and have filled out lifestyle questionnaires. They have opted in to receive third-party information on offers for vacation destinations, luggage and travel accessories, communication equipment, travel publications, and more.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.