iMedia Brand Summit Coverage - Day 2

THIS ISSUE: Articles | Videos | PPTs | Photos Event Coverage Day Two Coconut Point, Florida | February 8-11, 2009 Subscribe | View online

Bottom line or flat line: It's time for digital marketing to prove itself VIDEOS More videos Keynote presentation: Adapting advertising to fit the digital age Renny Gleeson of Wieden + Kennedy addresses the need for advertisers to move away from traditional placements and begin thinking interactively, particularly when it comes to social networks. ARTICLES More articles Stop branding and start participating To effectively use social media, brands don't need to reinvent the wheel -- they just need to reinvent themselves. Confused? Wieden + Kennedy's global director of interactive strategies explains. Why ad networks foster irresponsibility Ad networks are an easy solution, but there's no promise your ads will appear in an appropriate environment. Pam Horan of the Online Publishers Association discusses why this is one of interactive's biggest issues. GALLERY More photos     Stephen Yap , Team Manager Advertiser Sales , DoubleClick Gustavo Marcus , Regional Sales Manager, Google Media Sales, YouTube   Advertisement     Mark your calendar   All events » Breakthrough Summit March 22-25, 2009 Coconut Point, Florida Summit info Request invitation ad:tech San Francisco April 21 - 23, 2009 San Francisco, California Event info Driving Interactive April 27 - 28, 2009 Huntington Beach, California Summit info Request invitation   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Kym Gibbons Director of Sales, NE, ValueClick Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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DMNews: USPS 2009 rate increase set to go into effect

February 11, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS 2009 rate increase set to go into effect Bryan Yurcan February 10, 2009 The US Postal Service Board of Governors announced on February 10 new postal rates for 2009 including a two-cent increase in the price of a First-Class Mail stamp to 44 cents. Prices for mailing services are reviewed annually and adjusted each May. The new prices will go into effect Monday, May 11.   Source showdown snags SI, others Lauren Bell February 10, 2009 Source Interlink Distribution, the magazine distributor that has been battling with publishers over rates and contracts since mid-January, has filed an antitrust suit against a number of publishers and other distributors.   USTA focuses on youth, retention efforts for 2009 Lauren Bell February 10, 2009 In a down market for many nonprofit organizations, the United States Tennis Association (USTA) is trying to hold on to valuable members and entice young players to join. To assist this push, the USTA has renewed its contract with database marketing services provider Quaero for another three years.   Haggin Marketing acquires digital agency SolutionSet Chantal Todé February 10, 2009 Direct marketing services agency Haggin Marketing has acquired digital marketing agency SolutionSet.   Magazine Yellow Pages increases response by 50% with personalization and testing Dianna Dilworth February 10, 2009 Magazine Yellow Pages has seen a 50% response rate after adding personalization to its e-mail marketing program.   Bipolar sufferers list now available February 10, 2009 Integrated Business Services has introduced the Active Bipolar Disorder Sufferers at Home list to the market. This list is composed of individuals and families who are affected by a bipolar disorder.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Lion Nathan "TED696 Project" January 16, 2009 When Tooheys Extra Dry (TED) launched its 696ml longneck bottles, it saw the standard brown paper bag they were sold in as a challenge to any branding efforts. With the TED696 Project it overcame the problem by asking street artists and designers to create a branded brown paper bag especially for the TED696.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Secure small biz trust Mary Elizabeth Hurn February 06, 2009 Experts say marketers of financial services and products must work hard to regain the confidence of small business owners   Take the mystery out of ad networks February 09, 2009 Ad networks can be baffling, even to experienced marketers. Four industry experts clear things up by sharing the best strategies marketers can use to take advantage of this important online platform   Today's lists and databases Tire Business Daily Email Newsletter Recipients February 11, 2009 New E-mail - Tire Business Daily Email Newsletter Recipients - Kroll Direct Marketing - Description: This file contains subscribers of the e-mail newsletter Newsmail, which offers news and information regarding the tire and automotive service business.   HDSI - New Homeowners Database February 11, 2009 New List - HDSI - New Homeowners Database - Leon Henry Inc. - Description: This file contains new homeowners.   Licensed Business Professionals Masterfile At Home Addresses February 11, 2009 New List - Licensed Business Professionals Masterfile At Home Addresses - Estee Marketing Group - Description: This file contains business professionals at their home.   RecipeRewards.com February 11, 2009 New List - RecipeRewards.com - Adrea Rubin Management - Description: This file contains people who have subscribed to RecipeRewards.com where they can search a wide array of recipes.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.