DMNews: Levi's to continue 'Go Forth' positioning with 'Ready to Work' effort

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June 30, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News Levi's to continue 'Go Forth' positioning with 'Ready to Work' effort Dianna Dilworth Levi's will launch an integrated marketing campaign next week to promote its fall work wear collection. The brand aims to inspire consumers to "re-imagine America" by taking a cue from its "Go Forth" brand positioning.   Mission Foods promotes cooking contest with integrated effort Dianna Dilworth Tortilla maker Mission Foods is launching a cooking competition and using online marketing to promote the effort. The campaign includes a microsite, a sweepstakes, social media, out-of-home, e-mail and TV.   Infogroup shareholders approve CCMP acquisition Kevin McKeefery Infogroup shareholders approved CCMP Capital Advisors' acquisition of the database giant for $8 per share on June 29. The deal is expected to close July 1.   Sears launches dedicated site for Puerto Rico Shahnaz Mahmud Sears Holdings has launched an e-commerce website for its flagship retail brand specifically for the Puerto Rico market.   ETargetMedia releases investment file to market ETargetMedia has released the Active Personal Finance and Investment Enthusiasts list to the market.   From the print edition Bringing online and offline worlds together Dianna Dilworth More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences.   Reset thinking for a new era online Four industry veterans weigh in on growing concerns about the public's right to privacy online   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From DMNews' Direct Line Blog WPP releases positive financial numbers amid double-dip recession talk Frank Washkuch The news may have a little bit of that 2008 feeling to it, rife with predictions of (another/double-dip) recession. But for what it's worth, holding company WPP Group released some positive news on the first five months of the year.   more » Today's lists and databases Iceland Health Supplement Buyers Masterfile Iceland Health Supplement Buyers Masterfile - Macromark
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Mission Foods promotes cooking contest with integrated effort

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June 30, 2010 Check out DMNews on your smartphone Advertisement Boost B2C Marketing Results via Customer-centric B2B Tactics Learn the contact management and automation techniques that will enable you to dive into your database and engage with each customer. Silverpop's latest white paper offers tactics to turn potential customers into paying customers and lifelong fans. Download your copy today! Inbox Insider Inbox Insider: Alot has changed in e-mail marketing Dianna Dilworth DMNews launched the Inbox Insider column in 2007, and since then, we have addressed the range of issues facing e-mail marketers. A lot has changed since it launched three years ago.   News Mission Foods promotes cooking contest with integrated effort Dianna Dilworth Tortilla maker Mission Foods is launching a cooking competition and using online marketing to promote the effort. The campaign includes a microsite, a sweepstakes, social media, out-of-home, e-mail and TV.   Tillamook uses social media to inform TV, e-mail campaign Dianna Dilworth Ice cream brand Tillamook is conducting a multichannel campaign to promote its products. The campaign includes e-mail and social media elements that will launch in July. Leopold Ketel & Partners worked on the TV elements, with the rest of the effort created internally.   HP kicks off 'payback' effort to promote LaserJet line Dianna Dilworth HP launched an integrated marketing campaign June 24 to promote its HP Color LaserJet Multifunction line of printers. The global "HP LaserJet Pays You Back" push includes print ads, events, direct mail, e-mail, banner ads, social media and a microsite.   Opinion Improve your customer data and your ROI Doug McCrea, board member at AcquireWeb Marketers have the best chance to strengthen their brands and boost sales when their messages are properly delivered. However, improving the quality of existing customer data - particularly with up-to-date email addresses - is sometimes a daunting task.   Lists and Databases Amerilist Private Pilots New list — Amerilist Private Pilots — Amerilist — This file contains consumers who have invested hours of flying time to earn their license to fly airplanes, for both sport and business travel. The majority of these consumers are executive homeowners who are frequent business flyers with the need to "take flight" for meetings, as well as vacationing with their families.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   New social media metrics for e-mail marketing By Ryan Deutsch, VP of strategic services and market development at StrongMail Analyst firm Altimeter and social platform provider Wetpaint collaborated on the EngagementDB July 2009 report, which found that companies investing heavily in social media — those engaged in seven or more social channels — significantly surpass their peers in terms of both revenue and performance.   From DMNews' Direct Line Blog The Super Friends have resurfaced in ad land Shahnaz Mahmud June 28, 2010 A new legion of "Super Friends" are here, in the form of the Super Delicious Ingredient Force. SDIF is a part of a new social media CRM program for Taco Bell, marking the first time the quick-service restaurant chain is creating online original episodic content for the Web.
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Majority of social networkers 'friend' organizations

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June 29, 2010 Check out DMNews on your smartphone Advertisement Get More Transactions with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. Daily malware scans help keep your site off search engine blacklists. The trust seal displays next to your search result in leading search engines to maximize incoming traffic. Learn more >>. Inside Digital Report: Majority of social networkers 'friend' organizations Rose Gordon Two-thirds of social network users have engaged with organizations on social sites by becoming a fan or "liking" the product, company, service or musical group, according to Experian Simmons.   Latest News Twitter settles data privacy complaint with FTC Frank Washkuch Microblogging site Twitter settled Federal Trade Commission charges that it deceived customers and put their privacy at risk by failing to safeguard their personal data. It marks the first time the FTC has brought a data security case against a social network.   Taco Bell counts on superheros in CRM program Shahnaz Mahmud Taco Bell has launched its first social media CRM program, using original cartoon episodes to engage consumers. The company plans to expand the effort this summer after a May soft launch on YouTube, Facebook, Twitter and mobile platforms.   Layla Grayce, City Sports incorporate Offerpop Twitter-measurement program Shahnaz Mahmud Social media marketing software provider Offerpop launched a Twitter measurement platform June 24 for brands to gauge their success on the social site. Eight retailers are using the service, including athletic apparel company City Sports, bookseller Dymocks and high-end home furnishings company Layla Grayce.   American Express Open releases search marketing toolset Dianna Dilworth American Express Open, the financial giant's small business unit, launched a search marketing tool for small businesses and agencies June 22. It created the platform, called "SearchManager," with search advertising firm Clickable.   Tillamook uses social media to inform TV, e-mail campaign Dianna Dilworth Ice cream brand Tillamook is conducting a multichannel campaign to promote its products. The campaign includes e-mail and social media elements that will launch in July. Leopold Ketel & Partners worked on the TV elements, with the rest of the effort created internally.   Luxor uses interactive text campaign to promote Criss Angel show Dianna Dilworth The Luxor Las Vegas hotel and casino will launch a mobile campaign July 1 to promote the Criss Angel Believe Cirque du Soleil show. The effort will encourage consumers to text to win a prize that can only be discovered by visiting the hotel box office.   Opinion Geolocation: The all-in-one marketing tool Rob Friedman Marketers can quickly find themselves managing an online environment that's grown quite complex from multiple technologies that work in silos, instead of in-tandem.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The great influence of PPC on non-search conversions Melissa Mackey, online marketing coordinator, Fluency Media In difficult economic periods, online advertisers are tempted to slash pay-per-click budgets. But PPC doesn't act in a vacuum — it also influences online traffic and conversions from other channels.   From DMNews' Direct Line Blog States consider Google data collection probe Frank Washkuch June 22, 2010 Facebook isn't the only tech company facing consumer data privacy complaints. More than half of the states are considering pooling resources to investigate whether Google illegally collected consumers' info from unsecured wireless networks, according to reports.   more »

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: US Postal Service sees $642M May net loss

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June 29, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News USPS sees $642M May net loss Frank Washkuch The US Postal Service saw a net loss of $642 million in May, bringing its fiscal-year-to-date total net loss to more than $2.9 billion, according to preliminary financial data filed with the Postal Regulatory Commission.   MCH rebrands as MCH Strategic Data Kevin McKeefery Database company MCH rebranded as MCH Strategic Data on June 28. The business-to-business company's goal is to emphasize that it offers more than traditional mailing services.   Report: Majority of social networkers 'friend' organizations Rose Gordon Two-thirds of social network users have engaged with organizations on social sites by becoming a fan or "liking" the product, company, service or musical group, according to Experian Simmons.   Discover picks PlusMeda for statement program Discover Financial Services has picked PlusMedia to launch its Personal Loan Statement Program.   From the print edition IBM buys Coremetrics to boost analytics Iris Dorbian IBM's planned acquisition of Coremetrics, announced June 15, is further evidence that technology companies will continue to add analytics capabilities to their products and services, industry experts told DMNews.   Fitness brand Crunch turns 21 with integrated effort Dianna Dilworth Fitness chain Crunch launched an integrated campaign June 15 to celebrate its 21st birthday. The campaign includes various direct elements, including a contest and e-mail, social media and out-of-home marketing.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From DMNews' Direct Line Blog The Super Friends have resurfaced in ad land Shahnaz Mahmud A new legion of "Super Friends" are here, in the form of the Super Delicious Ingredient Force. SDIF is a part of a new social media CRM program for Taco Bell, marking the first time the quick-service restaurant chain is creating online original episodic content for the Web.   more » Today's lists and databases Registered Investment Advisors Registered Investment Advisors - Uzurp
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Taco Bell counts on superheros in CRM program

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June 28, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News Taco Bell counts on superheros in CRM program Shahnaz Mahmud Taco Bell has launched its first social media CRM program, using original cartoon episodes to engage consumers. The company plans to expand the effort this summer after a May soft launch on YouTube, Facebook, Twitter and mobile platforms.   Tillamook uses social media to inform TV, e-mail campaign Dianna Dilworth Ice cream brand Tillamook is conducting a multichannel campaign to promote its products. The campaign includes e-mail and social media elements that will launch in July. Leopold Ketel & Partners worked on the TV elements, with the rest of the effort created internally.   Industry groups celebrate lack of FTC expansion in financial reform compromise Frank Washkuch House and Senate members approved a compromise version of financial reform legislation that does not significantly expand the Federal Trade Commission's powers on June 25. Marketing industry groups lobbied against any FTC power expansion.   Care USA picks RMI for list management Humanitarian group Care USA has selected RMI Direct Marketing to handle list management as of July 1. The organization hired RMI after an RFP process.   From the print edition Brands want summer film magic Dianna Dilworth Marketers are tying campaigns to films they believe will be summer blockbusters, including Shrek Forever After, Toy Story 3 and The Last Airbender. The list includes Cisco, Aflac and the USPS.   IBM buys Coremetrics to boost analytics Iris Dorbian IBM's planned acquisition of Coremetrics, announced June 15, is further evidence that technology companies will continue to add analytics capabilities to their products and services, industry experts told DMNews.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From DMNews' Direct Line Blog In search of better social incentives Rose Gordon Can I vent for a minute? OK, I will. I've been using Foursquare for about a year now, and the incentives coming from marketers don't seem to be getting any better.   more » Today's lists and databases TigerDirect Masterfile Enhanced This file contains customers who use TigerDirect for deals while purchasing desktop, laptop and notebook computers, do-it-yourself computer kits, PC components, memory, high-definition TVs, printers, projectors, digital cameras and home entertainment systems.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.