DMNews: Tobi.com debuts virtual fitting room; Google acquires Gizmo5

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November 16, 2009 Check out DMNews on your smartphone  Today's News Tobi.com debuts virtual fitting room Dianna Dilworth For fashionistas who love trying on clothes but don't want to leave home, online retailer Tobi.com has opened a virtual fitting room. The online dressing room is based on augmented reality technology and lets a user take a photo with a webcam and then try on and rate different outfits.   Potter insists on five-day delivery as part of Postal Service reform Kate Muth John Potter, postmaster general and CEO of the US Postal Service, used the open session of the November 13 USPS Board of Governors meeting to press again for structural reform of the agency, insisting that real reform must reduce the number of delivery days from six to five per week.   Google acquires Gizmo5 in a reported $30M deal Dianna Dilworth Google has acquired Gizmo5, a company that makes software for Internet-based calling on mobile phones and computers.   OfficeMax brings back "ElfYourself" campaign Dianna Dilworth OfficeMax has relaunched its popular "ElfYourself" holiday campaign in a move to connect the brand with holiday gift shopping in time for the season. The campaign, which is in its fourth year, launched on November 10 on 'Ellen' and is being promoted through a Web site, e-mail effort, in-store signage, insert media and social media. The initiative, which runs through January 15, is aimed at helping OfficeMax retain and acquire customers.   Welch's juices up brand marketing with digital effort Cara Wood Concord, MA-based juice maker Welch's only began using online advertising two years ago, but it has already more than tripled its initial spending, dropping $4 million dollars online last year. Its latest campaign, the "Real. Grape. Goodness" integrated effort, launched November 12 with TV, online and print components. Its aim is connecting with Gen X mothers.   Regulators, marketers seek to clarify pharma's marketing role on social media at hearings Matthew Arnold, senior editor, Medical Marketing and Media Federal regulators and pharmaceutical company marketers sought to clear up regulations for online and social media marketing strategies at the Food and Drug Administration's November 12 hearings on the topic.   Merkle taps healthcare vet Baskin to lead new market research unit Nathan Golia CRM agency Merkle, which created healthcare and mobile groups this year, launched its market research practice on November 12. The division is a part of the company's Quantitative Solutions Group. The Columbia, MD-based company has hired Christine Baskin to lead the division as VP of market research.   ListBargains drops seven e-mail lists ListBargains released seven e-mail lists on November 13. They are Canine Companions @ Email, Corporate Credit Card Holders @ Email, Pain in the Neck...and Other Places @ Email, ROI Express Higher Education Responders @ Email, Trailblazers Travel Destinations @ Email, Trailblazers Travelers to Foreign Lands @ Email and Trendsations Continuing Education @ Email.   From the Print Edition Offer incentives and information to donors and make sure to ask for permission Kivi Leroux Miller, president, EcoScribe Communications & Nonprofit Marketing Guide.com Many nonprofits are transitioning from print newsletters to e-mail newsletters to take advantage of cost savings, speed and clickable actions. Building an e-mail list from scratch and growing it to compensate for the inevitable list churn is challenging for many nonprofits.   Don't get stuck in a single-channel rut when gathering e-mails from regular donors Catherine Algeri, senior account director, InfoGroup Nonprofit We've known for a while that donors who give through multiple channels give more frequently and make larger gifts, but now we're finding that the presence of an e-mail address makes a positive difference in the giving behavior of offline donors.   Podcast Responsys CMO Olrich discusses e-mail's evolution November 3, 2009 Associate editor Dianna Dilworth talks with Scott Olrich, CMO of Responsys, about e-mail marketing's evolution and the future of the channel. Click for more 30th podcasts » Today's lists and databases Appaloosa Horse Club New list — Appaloosa Horse Club — Midwest Direct Marketing — This file contains members of the Appaloosa Horse Club, the international breed registry serving members and appaloosa enthusiasts.   Age and Income Deluxe New list — Age and Income Deluxe — Influence Direct — This file is compiled from more than 30 unique consumer and responder sources for consumer direct mail offers including insurance, retail and banking.   Devoted Democratic Donors - E-mail New e-mail list — Devoted Democratic Donors - E-mail — Beach List Direct — This file contains donors to Democratic candidates.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

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