DMNews: J. Crew eliminates jobs, seeks to improve efficiency of catalog circulation

March 2, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News J. Crew eliminates jobs, seeks to improve efficiency of catalog circulation Chantal Todé February 27, 2009 J. Crew Group Inc. has eliminated 95 positions, primarily in its New York offices and support functions in the field and distribution centers. The move was taken as part of a cost reduction program revealed today that is expected generate approximately $40 million in annual pre-tax savings.   Obama nominates new FTC chair Nancy Kearney February 27, 2009 President Barack Obama has nominated Federal Trade Commission member Jon Leibowitz as the agency's chairperson. Leibowitz, a lawyer, joined the commission in September 2004, and previously was VP of Congressional Affairs for the Motion Picture Association of America.   New York Times trims inserts Lauren Bell February 27, 2009 The New York Times Co. is trimming production of its T magazine. The insert, which launched in 2004, grew tremendously in both frequency and ad pages through 2007, when it started publishing 15 annual issues. In 2009, however, that number will drop to 13 issues.   Expedia launches PassportAds to target in-market travelers online Mary Elizabeth Hurn February 27, 2009 Expedia Media Solutions, the ad sales division of online travel company Expedia, has launched a new behavioral targeting product, PassportAds, which anonymously identifies in-market travelers through their search behavior. The announcement was made Thursday at the OMMA Behavioral conference in New York.   Data can inform, but does not replace one-on-one exhanges Cara Wood February 27, 2009 Ten years ago, I had a great relationship with my bank teller. I knew her sons' names, noticed when she got her hair cut and told her about my efforts to save for a new car. Today, I visit 24-hour ATMs, use direct deposit, make automatic bill payments and receive automatic e-mail alerts if my balance hits below my preset limit — all without speaking to anyone.   Female professionals list now available February 27, 2009 ListBargains has introduced the Womensense - Working Females by Profession list to the market. This list is composed of female professionals in a variety of businesses and industries.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition More banks signing on to mobile Dianna Dilworth February 27, 2009 With new services that let cus­tomers manage their finances via a mobile phone, last week Com­merce Bank joined a growing number of other institutions such as Wells Fargo, Bank of America and HSBC already offering mobile banking services.   B-to-b catalogs holding ground in the recession Chantal Todé March 02, 2009 While the past few months have been punishing for consumer cata­logs, business-to-business catalogs are faring better by comparison, a trend one analyst says has held true in past economic crises. Williams-Sonoma Inc. recently reported that net revenues for the eight-week period ended Decem­ber 28 dropped 22.6% while comparable store sales decreased 24.2%.   Today's lists and databases Accented Styles - Jewelry Buyers March 02, 2009 New Selects - Accented Styles - Jewelry Buyers - Leon Henry Inc. - Description: This file contains people who have purchased jewelry through direct mail.   America's Businesses Financial Group III Insurance March 02, 2009 New Lists - America's Businesses Financial Group III Insurance - The Services Group - Description: This file contains contacts in financial services.   Japan's Lucky Strike DM Responders Consumer Mailing List March 02, 2009 New List - Japan's Lucky Strike DM Responders Consumer Mailing List - Acton International Ltd. - Description: This file contains people who enjoy shopping from home and are responsive to direct mail offers related to health supplement, diet products, sweepstakes, travel and credit cards.   Group Travel Prospects March 02, 2009 New Lists - Group Travel Prospects - Dunhill International List Co. - Description: This file contains prospects who are inclined to travel in groups.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam March 19, 2009 in New York, NY Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today FREE WHITEPAPERS View More Research

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