DMNews' Database Weekly: New Alliance president will "stay the course"

February 19, 2009 News New Alliance president will "stay the course" Lauren Bell February 18, 2009 Alliance Data Systems Corp., parent company of Epsilon and provider of loyalty and co-brand credit card solutions, has named Edward Heffernan its new CEO and president.   Acxiom names new CMO Bryan Yurcan February 12, 2009 Acxiom has named Michael Darviche CMO and SVP. He will lead Acxiom's efforts to make integrated, multichannel marketing a top priority for companies worldwide, the company said.   Hilton, AmEx boost loyalty offering Lauren Bell February 12, 2009 Hilton HHonors, the loyalty program for Hilton hotels, is offering a new co-branded card with partner American Express.   Fujitsu telecom branch chooses Salesforce to push growth Lauren Bell February 12, 2009 Fujitsu Network Communications (FNC), a supplier of IT and telecom tools, is using Salesforce CRM to drive its retention and growth efforts in 2009.   Column Optimizing customer engagement Diane Lucero, strategic relationship manager, Pluris February 18, 2009 Our experience as marketers has trained us to think about the media cost associated with a campaign, the impact of discounting on our long-term pricing power, brand perception, and other important assets that marketers strive to protect.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Data Control Bryan Yurcan February 18, 2009 Savings Bank Life Insurance (SBLI) creates a comprehensive, segmented customer database to coordinate its e-mail and direct mail efforts, reports Bryan Yurcan.   The 2008 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2008 DMNews Essential Guide to E-commerce is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Transcontinental eliminates 1,500 jobs

February 19, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Transcontinental eliminates 1,500 jobs Chantal Todé February 18, 2009 Commercial printer Transcontinental has eliminated 1,500 jobs and introduced cost-cutting measures throughout Canada, the US and Mexico. The jobs were cut a result of the company's previously announced move to consolidate the operations of Transcontinental Direct USA Inc., as well as other factors.   New Alliance president will "stay the course" Lauren Bell February 18, 2009 Alliance Data Systems Corp., parent company of Epsilon and provider of loyalty and co-brand credit card solutions, has named Edward Heffernan its new CEO and president.   FTC revises regulatory principles for behavioral advertising Dianna Dilworth February 18, 2009 The Federal Trade Commission has released a new report called the "Self-Regulatory Principles for Online Behavioral Advertising," which follows up its investigation begun in the area of privacy concerns involved in behavioral targeting in November 2007.   Hartford Direct to shut down Chantal Todé February 18, 2009 Marketing services firm Hartford Direct is winding down its operations and expects to shut down entirely within the next several weeks as the loss of a big client, followed by the current recession, took its toll on the privately held company's finances.   Innovation Interactive opens UK branch Mary Elizabeth Hurn February 18, 2009 Innovation Interactive, the parent company of digital marketing agency 360i, search software provider SearchIgnite and behavioral targeting firm Netmining, has opened a London office.   Credit card holders list now available February 18, 2009 List Connection Inc. has introduced the Run It Again - Credit Card Holders list to the market. This list is composed of people who have excessively used their credit cards and are looking for ways to reduce their monthly bills.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition With jobless ranks rising thanks to the recession, how can candidates rise above the clutter? Karen Tripi, Interactive and direct marketing recruiter, Karen Tripi Associates February 16, 2009 The best thing to do is not get into the clutter in the first place. Right now, the first thing people do when they are looking for a job is they get on the Inter­net. Candidates think that job-hunting is spending hours and hours in front of the computer. Turn off the computer, get outside and start face-to-face interaction with people.   Fighting infringement crucial for SEM Steve O'Brien, VP, Click Forensics Inc. February 16, 2009 One potential bright spot in the debate over handling search advertising traffic from parked domains and typo squatting is understanding how domainers use trademarked names illegally to boost revenues. By sifting through paid search traffic, search advertisers discover they've been charged for traffic from their own trademarked names.   Today's lists and databases Zoobooks February 19, 2009 New Management - Zoobooks - Belardi Ostroy - Description: This file contains people who have subscriber to Zoobooks, a book that highlights different animals and is geared towards children.   Moms on the Go - Elementary School Students February 19, 2009 New List - Moms on the Go - Elementary School Students - List Connection Inc. - Description: This file contains busy mothers of children aged 6 to 11.   Available US Grants February 19, 2009 New List - Available US Grants - American Name Services - Description: This file contains business owners seeking information on free money programs.   SuperBookDeals Pet Book Buyers February 19, 2009 New List - SuperBookDeals Pet Book Buyers - Rickard List Marketing - Description: This file contains people who have bought pet-related books.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.