DMNews Digital Insider: Inside Story: Sweet Leaf makes sweet music with mobile

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October 20, 2009 Check out DMNews on your smartphone Inside Digital Inside Story: Sweet Leaf makes sweet music with mobile Chantal Todé In the ongoing quest to integrate marketing communications, linking mobile phones and social media is the latest frontier. One example is Sweet Leaf Tea. Music festival sponsorships are a big part of the company's marketing strategy.   Latest News Study: More consumers to shop online this holiday season Chantal Todé More consumers will shop online this year for holiday gifts than last year, according to a survey from e-commerce services provider MarketLive and consultancy The E-tailing Group released October 19. Of the 1,000 consumers queried for the 2009 Mindset of a Multi-Channel Shopper Survey, 55% said they plan to do their holiday shopping via the Web this year, compared to 49% last year.   Ogilvy, MarketShare Partners release multichannel media spend tool Cara Wood In response to increasing advertiser focus on ROI, Ogilivy & Mather and MarketShare Partners are teaming up to offer marketing effectiveness tools measuring results and predicting optimal media spend across digital, direct, TV, radio and marketing channels.   Report shows popular brands shine online Chantal Todé Online retailers are reporting increased profitability and market-share growth despite the current economic downturn, with the biggest brands performing better than smaller rivals, according to the third report in Shop.org's "State of Online Retailing 2009" series.   Amazon launches same-day delivery Chantal Todé Amazon.com on October 15 launched same-day delivery for thousands of items in seven major cities. The online retailer has also expanded its Saturday delivery options.   Opinion Questions for the CPA price model Ken Treske, CMO, Dotomi Inc. Trends show that more and more online advertisers have been insisting on performance-based pricing over the last few years, largely based on the common belief that cost-per-action models reduce the perceived risks of display advertising. Despite conventional wisdom, however, that's not always the case.   The DMNews Essential Guide to Search Engine Marketing Five ways to use search and social media to maximize your TV buy Joshua Stylman, managing partner, Reprise Media If a potential customer is intrigued by a TV ad, how can brands capture them when they search the Internet for information? This type of integration needn't be complicated. These tips can help capture the online buzz generated by your ads.   DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Martha Stewart's DMA keynote, Strongmail/Equifax partnership

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October 20, 2009 Check out DMNews on your smartphone  Today's News Martha Stewart touts value of multichannel: DMA09 keynote Cara Wood October 19, 2009 Martha Stewart delivered a single message to a crowd of about 600 at the Direct Marketing Association's annual conference in San Diego on October 19: It's good to be everywhere.   Strongmail, Equifax announce social targeting and acquisition tool: DMA09 Cara Wood October 19, 2009 On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.   Study: More consumers to shop online this holiday season Chantal Todé October 19, 2009 More consumers will shop online this year for holiday gifts than last year, according to a survey from e-commerce services provider MarketLive and consultancy The E-tailing Group released October 19. Of the 1,000 consumers queried for the 2009 Mindset of a Multi-Channel Shopper Survey, 55% said they plan to do their holiday shopping via the Web this year, compared to 49% last year.   DMA names officers; Pike retains board spot Kevin McKeefery October 19, 2009 The Direct Marketing Association this week named Eugene Raitt, SVP for accident and health and CMO for Asia at Allied World Assurance Company, its 2010 board chairman. The group made the announcement at its annual business meeting in San Diego.   Haggin Marketing rebrands as SolutionSet, merges business units Frank Washkuch October 19, 2009 Haggin Marketing combined its four divisions into one unit and rebranded itself SolutionSet on October 19. The company merged its original direct and retail marketing group with digital marketing and technology, database marketing and franchise and local marketing units it picked up via acquisition over the past three years.   TargusInfo, Telmetrics extend measurement partnership Mary Elizabeth Hurn October 19, 2009 CRM service provider TargusInfo has extended its partnership with Telmetrics to provide clients expanded data on telephone-based responses. The service can monitor TV, print, radio, direct mail and online ad campaigns.   MeritDirect launches b-to-b database October 19, 2009 MeritDirect introduced the OmniChannelBASE business-to-business file on October 19. The file contains postal, phone and e-mail information for businesses and business executives across several industries.   Video from DMA Live interviews from the DMA 2009 Annual Conference in San Diego October 20, 2009 Editor-in-Chief Cara Wood and Executive Editor Carol Krol interview marketing executives from top brands including Midas and Carnival Cruise Lines about direct and digital marketing at the 2009 Direct Marketing Association's annual conference. From the Print Edition DMers work to comply with FTC freebie rule Carol Krol Bloggers and marketers will soon have to disclose any freebies and payment arrangements made in exchange for product reviews.   DMNews chats with Eric Opel, group manager of client communications, Microsoft Advertising Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing   Web Weekly Dos and Don'ts: Online copywriting Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy.   more » Today's lists and databases HR Payments Survey Responders New list — HR Payments Survey Responders — List Services Corp. — This file contains consumers who responded to the HR Payments Survey and received a merchandise reward. Suggested usage includes sweepstakes, fundraising, insurance and credit card offers. The file is 70% female.   Green Thumb Database New list — Green Thumb Database — Direct Market LLC — This file contains people that have responded that they currently garden and have a strong interest in finding products to help them with their pastime. They subscribe to gardening magazines, go to gardening shows and are on top of the latest trends in the gardening world.   Camping and Hiking Masterfile by Active Network New list — Camping and Hiking Masterfile by Active Network — Belardi/Ostroy ALC — This file contains registrants to the Active.com database who participate in various camping, hunting and fishing activities. These sports and outdoor enthusiasts pay an average of $47.95 per registration. The file is 55% male.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community Ogilvy creative director David Korchin explains the insight behind Vaseline's "Prescribe the Nation" viral campaign Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.