DMNews Digital Insider: Forrester's Stanhope explains Google Analytics opt-out

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June 1, 2010 Check out DMNews on your smartphone Advertisement Get More Transactions with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. Daily malware scans help keep your site off search engine blacklists. The trust seal displays next to your search result in leading search engines to maximize incoming traffic. Learn more >>. Inside Digital Q&A: Joe Stanhope, senior analyst, Forrester Research Rose Gordon Joe Stanhope, senior analyst on Forrester Research's Customer Intelligence team, talks with DMNews senior editor Rose Gordon about the impact of Google allowing web users to opt out of tracking by its Google Analytics tool.   Latest News TripAdvisor releases iPhone app with reviews, e-commerce components Dianna Dilworth Online travel community TripAdvisor launched an iPhone app May 25. The app, created in-house, follows the release of a Palm app in March and a mobile website overhaul last December.   Macy's delivers Memorial Day circular through Yahoo Mail Dianna Dilworth Macy's will deliver its Memorial Day sale book online this weekend using a new Yahoo ad unit. The sale book ads, which will run through Memorial Day weekend, use Yahoo's "Pullover" ad units in the Yahoo Mail service.   Scion bets on interactive game for tC launch Rose Gordon Scion is planning to unleash a full-scale marketing plan this fall for the rollout of its 2011 Scion tC sports coupe. However, the Toyota-owned brand will turn to an online interactive game to garner early buzz.   Chrysler names SapientNitro digital AOR Kevin McKeefery Chrysler has named SapientNitro its digital agency of record. A Chrysler representative confirmed the relationship but declined further comment.   Papa John's kicks off online recipe contest Dianna Dilworth Pizza chain Papa John's International is conducting a web-based contest encouraging consumers to create a new pizza for its menu. The effort began May 25.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Unconventional wisdom for PPC campaigns Damir Saracevic, director of interactive, Catalyst When I attend conferences and chat with peers, there's consensus regarding best techniques for pay-per-click (PPC) campaign management. After all, if conventional wisdom is most sound, why not repeat it? Instead, I have four unorthodox concepts to share.

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Macy's delivers Memorial Day sale circular through Yahoo Mail

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June 1, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Macy's delivers Memorial Day circular through Yahoo Mail Dianna Dilworth Macy's will deliver its Memorial Day sale book online this weekend using a new Yahoo ad unit. The sale book ads, which will run through Memorial Day weekend, use Yahoo's "Pullover" ad units in the Yahoo Mail service.   Delia's direct sales revenue drops 10.7% in Q1 Iris Dorbian Multichannel retailer Delia's saw a 4.1% year-over-year decrease in total first-quarter revenue to $50 million. Its direct segment revenue dropped 10.7% from the year prior to $24 million for Q1. Retail sales dropped 3% to $26 million.   Infogroup schedules shareholder vote on CCMP acquisition Kevin McKeefery Infogroup has scheduled a June 29 stockholder meeting to vote on CCMP Capital Advisors' proposed $635 million acquisition of the company.   KnowledgeBase opens London, Paris offices Kevin McKeefery Data management company KnowledgeBase Marketing, part of WPP's Wunderman network, has opened offices in London and Paris, adding to a European presence that includes offices in Frankfurt, Helsinki and Prague.   Ziff Davis Enterprise releases select through Statlistics Ziff Davis Enterprise introduced the Chemical Manufacturing Professionals list to the market through list manager Statlistics May 27.   From the print edition Travel campaigns on despite cuts Dianna Dilworth Tourism boards are running direct and digital campaigns to attract consumers to their beaches, lakes and attractions for summer vacations, despite slashed state budgets.   Agencies incorporate healthcare capabilities Frank Washkuch Direct agencies and service providers are hiring high-ranking employees and creating specialized practices for their healthcare work at an unprecedented rate.   Today's lists and databases Games People Play From Response Passion Base New list — Games People Play From Response Passion Base — Dunn Data Company — This file contains adults interested in a variety of games, including computer games, traditional board games and puzzles.   Heart Disease Database New list — Heart Disease Database — The Rich List Company — This file contains people who have purchased medications online, joined organizations that fight heart disease, and read books and manuals that raise awareness of their risk factors. Average purchase is $95.   Zodiac Zone US Buyers New list — Zodiac Zone US Buyers — RMI Direct Marketing — This file contains people who have purchased personalized analysis of what their future holds as well as advice on various issues of importance. Average unit of sale is $20.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.