DMNews' Database Weekly: InfoGroup extends agreement with Alterian

March 5, 2009 News InfoGroup extends agreement with Alterian Jonathan Mack March 04, 2009 Database provider and marketer InfoGroup today signed a new and expanded long-term agreement with integrated marketing provider Alterian. Alterian and InfoGroup have been partners since 2001.   MADD taps Orange Leap for database consolidation Mary Elizabeth Hurn March 02, 2009 Advocacy group Mothers Against Drunk Driving (MADD) has selected Orange Leap for its fundraising, constituent, and database management. Dallas-based Orange Leap will provide software to allow MADD to consolidate its numerous databases and better communicate with supporters.   Data can inform, but does not replace one-on-one exhanges Cara Wood February 27, 2009 Ten years ago, I had a great relationship with my bank teller. I knew her sons' names, noticed when she got her hair cut and told her about my efforts to save for a new car. Today, I visit 24-hour ATMs, use direct deposit, make automatic bill payments and receive automatic e-mail alerts if my balance hits below my preset limit — all without speaking to anyone.   Salesforce, Gartner reports show cautious optimism for CRM Lauren Bell February 26, 2009 This week, Salesforce.com Inc. reported net income for the fiscal fourth quarter nearly double that of last year's, showing that, in a receding economy, CRM and SaaS providers may prove to be a bright spot. Although it has lately been bogged down by falling stock prices and the February departure of president and chief strategy officer Steve Cakebread, Salesforce actually surpassed sales and earnings estimates for the quarter, which ended January 31.   Column To build loyalty, don't make assumptions Colleen Considine, Acxiom global marketing manager, retail March 04, 2009 I love it when self-help books bleed into my professional life. I recently read "The Four Agreements" by Don Miguel Ruiz. Ruiz writes that one of the four ancient Toltec mantras (or agreements) needed to achieve inner balance is, "don't make assumptions." Here comes the crossover to my professional life as a marketer and a loyal shopper: I'm remembering all of the wasted ploys spammed to me based on erroneous suppositions.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Problem Solver: How can a list marketer beat the recession? Brian Manning, VP of sales, Statlistics March 04, 2009 There are many strategies you and your list manager can discuss to help combat these economic conditions, and to drive more testing. In addition to pricing initiatives, the progressive list owners also need to develop opportunities within their database.   The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Reader's Digest group exploring restructuring

March 5, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Reader's Digest group exploring restructuring Bryan Yurcan March 04, 2009 Reader's Digest Association is exploring restructuring, including a possible bankruptcy filing, according to Bloomberg News. The news agency reported that RDA had hired law firm Kirkland & Ellis LLP, and is considering the option of a pre-arranged bankruptcy.   AOL's Platform-A partners with Scottrade Dianna Dilworth March 04, 2009 AOL's Platform-A today has formed a strategic partnership with online investment firm Scottrade that extends the advertising relationship. This year's partnership will bring Scottrade's ads to AOL's recently formed publishing business Mediaglow. Mediaglow's financial-related content properties include AOL Money & Finance, Walletpop.com, Bloggingstocks.com and AOL News, all of which will run Scottrade ads   Chilcutt managing lists in wake of Names and Addresses closing shop Bryan Yurcan March 04, 2009 Chilcutt Direct Marketing Inc. will be managing 12 North American Affinity Club lists on an interim basis that were previously managed by Names and Addresses Inc., which closed last week.   InfoGroup extends agreement with Alterian Jonathan Mack March 04, 2009 Database provider and marketer InfoGroup today signed a new and expanded long-term agreement with integrated marketing provider Alterian. Alterian and InfoGroup have been partners since 2001.   New business contacts list now available March 04, 2009 ListBargains has introduced the Start Me Up: Daily New Businesses list to the market. This list is composed of contacts in new businesses across the US.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll Industry execs say integrate search and social tactics President of Anvil Media, Kent Lewis, and Aaron Strout, CMO of Powered, extend their debate over the next evolution of social networks vs. search marketing into the DMNews.com comments. They, along with other marketing executives, agree that both social media and search must be used together in order to reach the next level of digital marketing. Have your say In This Week's Print Edition Homeowners insurance offers still appear regularly in consumers' home mailboxes Bryan Yurcan March 02, 2009 Despite the current state of the economy, direct mail marketing from insurance com­panies appears to be going strong. While overall direct mail volume plum­meted from most financial services compa­nies during 2008, mail from homeowners insurance providers increased volume by 19%, according to a survey by Mintel Com­peremedia, which provides direct marketing competitive intelligence.   Better CRM begins with education Lauren Bell March 02, 2009 Euro RSCG Discover's Raj thinks DM could benefit from more experience in CRM   Today's lists and databases Gated Communities & Homeowners Associations ATM March 05, 2009 New Selects - Gated Communities & Homeowners Associations ATM - All That Marketing - Description: This file contains wealthy people who live in gated communities.   My Career Advancement March 05, 2009 New List - My Career Advancement - Distance Education Masterfile - Geon Media Group - Description: This file contains people who are looking to advance their careers and lives through the use of My Career Advancement.   Physician by Medical School Attended PCS March 05, 2009 New List - Physician by Medical School Attended PCS - PCS Mailing List Company - Description: This file contains physicians who are selectable by the medical school that they attended.   D and B Business Masterfile March 05, 2009 New List - D and B Business Masterfile - Infinite Media - Description: This file contains contacts in a variety of US businesses.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    ONLY THREE WEEKS LEFT TO REGISTER  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.