DMNews: IAB updates guidelines, Nationwide iPhone app, Mullen doing digital for Swiss Army

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December 18, 2009 Check out DMNews on your smartphone  ADVERTISEMENT How Much is 'Free' Costing You? DaveRamsey.com's 567% ROI with Enterprise Analytics This complimentary guide and webinar covers: The most important factors in selecting an analytics solution The importance of flexible reporting with analytics How DaveRamsey.com saw a 567% uplift in ROI when they switched to Omniture Download Now Today's News IAB updates ad measurement guidelines to account for auto-play videos Dianna Dilworth The Interactive Advertising Bureau (IAB) has updated its "Digital Video Ad Impression Measurement Guidelines." The new guidelines address a common instance: a video playing automatically when a page loads. The goal is to help the industry come up with an accurate way to measure online video ads.   Nationwide debuts second iPhone app Dianna Dilworth Nationwide Insurance is introducing a new iPhone application. Called "Cartopia," the app is designed to help consumers shop for new and used cars.   Swiss Army selects Mullen for digital, social Kevin McKeefery In an effort to consolidate its marketing practice, Victorinox Swiss Army has named Mullen its agency of record. The lifestyle brand issued a formal RFP and interviewed several agencies, with two finalists. Swiss Army and Mullen worked together a decade ago, when most of the media spend was directed toward print — now, Mullen will focus mainly on digital and social efforts.   HairTech taps Velti for mobile marketing of Hilton's beauty products Mary Elizabeth Hurn Beauty product maker HairTech International has formed a partnership and begun a campaign with mobile marketing provider Velti for the launch of Paris Hilton's new line of hair and beauty products.   LG partners with 20th Century Fox for "Avatar" campaign Dianna Dilworth LG Electronics MobileComm USA has teamed up with Twentieth Century Fox and Lightstorm Entertainment for a multichannel campaign that ties a new LG phone to the new James Cameron film 'Avatar.'   Two new lists from Leon Henry Leon Henry released the BehaviorBase Masterfile and the ConsumerBase Masterfile December 16. These are both double opt-in e-mail files.   From the print edition Showcasing creative solutions from H&R Block, PRSA, Cole Haan Nathan Golia, Kevin McKeefery From DMNews special search issue, check out these campaigns from H&R Block, the Public Relations Society of America and Cole Haan.   AmEx's new division displays value of data Chantal Todé The data and analytics market has seen considerable action this year, from Merkle's deal for CognitiveData to Adobe's acquisition of Omniture. Even credit card giant American Express launched an analytics and consulting division last month.   Today's lists and databases Nationwide Debt Agency New list — Nationwide Debt Agency — Impulse Media — This file contains individuals that have applied online for debt consolidation in hopes of reducing their debt. They are generally middle income and more than 40 years of age.   African American Mobile Markets by State New list — African American Mobile Markets by State — Ethnic Technologies — This file contains African-American mobile phone users. It has been generated through product and warranty registration, surveys, downloads, sweepstakes and other events.   Business Executive Database New list — Business Executive Database — Dunhill International List Co. — This file contains executives at companies ranging from Fortune 1,000 firms to small family owned businesses.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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