DMNews: Credit card direct mail increases, A&F hires Digby for mobile

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January 29, 2010 Check out DMNews on your smartphone Advertisement How to Combat Shopping Cart Abandonment And Inspire Trust in Your Web site Download this free whitepaper from TRUSTe to find out: • Why shoppers abandon the checkout process • Best practices for privacy policy required by state laws • Easy ways to create an attractive Web site for great customer relationships Today's News Credit card direct mail up in Q4 2009: Mintel Frank Washkuch Credit card-related direct mail volume jumped during last year's fourth quarter. It was the first increase in three years, although the total amount of credit card mail pieces pails in comparison to pre-recession amounts, according to research from Mintel Corporation released January 28.   Abercrombie & Fitch hires Digby to manage mobile commerce sites Dianna Dilworth Abercrombie & Fitch has hired mobile services firm Digby to build, manage and operate mobile storefronts for its Abercrombie & Fitch and Hollister Co. brands.   Click fraud up during Q4 2009: Click Forensics Frank Washkuch The rate of click fraud, the practice of a program or computer script imitating a person to click on a Web advertisement among normal clicks, rose to 15.3% during the fourth quarter of last year. It was 14.1% during the previous quarter, according to data released by Click Forensics Inc.   GlaserDirect awarded instrument buyers list Nathan Golia ZZounds.com awarded GlaserDirect management of its buyer file on January 28. This file contains buyers of musical instruments and audio products from zZounds.com.   From the print edition Google, Apple battle for mobile dominance Dianna Dilworth Apple recently acquired Quattro Wireless, a mobile Web advertising firm — a space in which Google is the dominant player. Google, meanwhile, is selling its new smartphone, the Nexus One, on its Web site.   Brands look to Facebook earlier in campaign development Mary Elizabeth Hurn Since 2007, brands have created Facebook fan pages that users can join or check regularly. However, the social network has given marketers more opportunities for increased engagement in the past year.   Advertisement: Today's lists and databases ResumeBucket.com Job Seekers New list — ResumeBucket.com Job Seekers — Interactive Marketing Solutions — This file contains people who upload their resumes to a job search site, ResumeBucket.com. Suggested usage includes business opportunities and work at home offers, headhunters, continuing education, employment agencies, cash advance offers and credit.   Breast Cancer Awareness Donors New list — Breast Cancer Awareness Donors — The List Experts — This file contains people who have donated an average of $60 to obtain the End Breast Cancer license plate for their vehicle.   Your Baby Can New list — Your Baby Can — Meling & Associates — This file contains primarily female parents or grandparents, who spend an average of $243 on early development systems for infants and toddlers.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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