DMNews: Omniture partners with Alvenda to measure Facebook app purchases

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October 2, 2009 Check out DMNews on your smartphone  Today's News Omniture partners with Alvenda to measure Facebook app purchases Dianna Dilworth October 01, 2009 Omniture is working with e-commerce vendor Alvenda to add measurement tools to its Facebook application Shoplets, which lets consumers purchase directly via the Facebook app. The Alvenda tool is the latest in a flurry of announcements of tools to measure digital audiences.   Senate allows US Postal Service to delay $4 billion retiree payment Frank Washkuch October 01, 2009 The US Senate approved legislation on September 30 that allows the US Postal Service to delay $4 billion in payments to a retirees' healthcare fund. The measure, passed by a 62 to 38 vote, was added to legislation that extends funding federal programs at current levels and raises Congress' budget by 6%. President Barack Obama is expected to sign the bill.   Media and information M&A market comes back to life in Q3 Chantal Todé October 01, 2009 Although merger and acquisition activity in the media and information industries has not returned to pre-2009 levels, the M&A market did improve during the year's third quarter in comparison the first half of 2009, according to a report from the Jordan, Edmiston Group.   Chase integrated effort highlights small business cards Kevin McKeefery October 01, 2009 Chase launched an integrated campaign October 1 to promote its Ink business card portfolio. The integrated initiative highlights the benefits that each of the four Ink cards offer small businesses. Chase is primarily using the effort to build the Ink brand.   Belardi/Ostroy awarded Restoration Hardware lists October 01, 2009 Restoration Hardware awarded Belardi/Ostroy management of its list of catalog buyers, effective October 1. Millard Group, now Direct Media Millard, was the previous manager. The appointment includes the core buyers list as well the Z-24 Enhanced and Canadian Buyer files.   From the Print Edition Showcasing creative solutions L. Scott Neumann, SVP and executive creative director at Wunderman, weighs in on campaigns from Juicy Couture, All American Pet Brands and National Trust for Historic Preservation.   Networks use online video to give consumers a taste of new programming Cara Wood For NBC Universal, the explosion of online video has opened up creative opportunities to promote its on-air lineup.   Web Weekly Ad networks 101 Today, more and more marketers and agencies are turning to ad networks. Prices tend to be lower than buying advertising directly from publishers and the networks boast a vast online footprint. Starting to experiment with and choose your network(s) can be overwhelming. Here, our experts offer tips on how to make smart choices when it comes to online ads.   more » Today's lists and databases RCR Wireless Email File Email List New e-mail list — RCR Wireless Email File Email List — MeritDirect — This file contains subscribers to RCR Wireless News. The RCR Wireless News target audience is executive-level employees at leading wireless companies, and volume buyers at enterprise-class organizations. These prospects are 39% male.   Texas Book Company New insert program — Texas Book Company — Stanton Direct Marketing — Description: This file contains buyers from The Texas Book Company. Evenly split between the genders, these prospects are generally age 17 to 24. All are enrolled in college. This is a package insert program.   Medicus Golf Buyers Masterfile New list — Medicus Golf Buyers Masterfile — McCarthy Media Group — This file contains serious golfers. Suggested usage includes magazines, associations, retail, catalogs, travel and contests. These prospects are 89% male.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Indirectly Blog post Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

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