DMNews' SearchBuzz: Regional Targeting: From microtargeting to search success

November 4, 2008 Latest developments in search marketing, from the editors of DMNews: Advertisement Feature Regional Targeting: From microtargeting to search success Sara Holoubek November 03, 2008 Traditionally, online political campaigns have lagged behind online marketers. From the Web site platform to e-mail campaigns to search, we have spent the recent cycles bemoaning our candidates' approach to online media.   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com Kenshoo Search integrates Google Analytics Mary Elizabeth Hurn November 03, 2008 SEM technology provider Kenshoo Ltd. has integrated its end-to-end search marketing platform, Kenshoo Search, with the latest version of Google Analytics software. Marketers using Kenshoo will now be able to access all of their cross channel search data in Google Analytics for increased visibility, reporting and analysis.   New Rubicon service offers ad screening Mary Elizabeth Hurn November 03, 2008 The Rubicon Project has released its Ad Quality Protec­tion Program, which is designed to help keep unwanted ads, such as those containing adult content or promoting competitive brands, off of publishers' Web sites. "If an ad network puts an ad on a site that a publisher doesn't want, the publisher could termi­nate the ad network relationship in a heartbeat," said Frank Add­ante, founder and CEO of The Rubicon Project, based in Los Angeles.   TheFind.com partners with Glam Media Network Mary Elizabeth Hurn October 29, 2008 Shopping search engine TheFind.com has partnered with vertical content network Glam Media. The venture will enable Glam.com and other sites within the network to have access to TheFind's shopping search when searching for boutiques, item type or a particular label.   Google to pay $125 million in Book Search lawsuit Mary Elizabeth Hurn October 28, 2008 Google will pay $125 million in a settlement agreement with the Authors Guild and the Association of American Publishers (AAP) on behalf of authors and publishers worldwide. The lawsuit challenged Google's plan to show clips of content from copyrighted books without explicit consent from copyright owners.   Ad Club panel offers perspectives on search Mary Elizabeth Hurn October 30, 2008 Search experts discussed search engine recommendations and the value of pay-per-click ads at a panel discussion today on "Smart Choices in Search Advertising."   Column How to use Flash — and still be indexed by search engines Eric Papczun, director of natural search optimization, DoubleClick Performics November 03, 2008 With the rise in the use of Flash to create Web pages, it has become increasingly common to see that Flash-heavy pages do not appear on the Google, Yahoo and MSN search results pages. The reason for this is that search engines' spiders can't read the large majority of Flash pages.   The DMNews Essential Guide to Search Engine Marketing How your company's media mix impacts on search Jeannette Kocsis, VP digital practice, Harte-Hanks November 03, 2008 Everyone has heard that they need to put money into search engine marketing, online media, viral marketing, social media, direct mail, print ads and television. The need to use multiple channels is real, but it is important to note the relation­ship these media and tactics have with one another.

Advertise For details of how to advertise in DMNews SearchBUZZ!, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews SearchBUZZ!, please click here. Unsubscribe To unsubscribe from DMNews SearchBUZZ! click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Circuit City announces 155 US closures

November 4, 2008 Today's News Circuit City announces 155 US closures Nancy Kearney November 03, 2008 Battered by a weak economy and tightening credit, Circuit City today said it would close 155 US stores and will reduce future openings. The closures will result in the loss of about 17% of its workforce. According to its Web site, the company had 42,974 employees as of February, so the cuts could mean up to about 7,300 jobs.   Today's Christian acquired, plans to relaunch Lauren Bell November 03, 2008 Significant Living, a sister ministry of Total Living International, has acquired Today's Christian magazine for an undisclosed sum. Today's Christian will relaunch as Significant Living's Today's Christian in January 2009. The two magazines will be fully combined as Significant Living by the middle of next year and are expected to reach 140,000 readers.   Kenshoo Search integrates Google Analytics Mary Elizabeth Hurn November 03, 2008 SEM technology provider Kenshoo Ltd. has integrated its end-to-end search marketing platform, Kenshoo Search, with the latest version of Google Analytics software. Marketers using Kenshoo will now be able to access all of their cross channel search data in Google Analytics for increased visibility, reporting and analysis.   New Rubicon service offers ad screening Mary Elizabeth Hurn November 03, 2008 The Rubicon Project has released its Ad Quality Protec­tion Program, which is designed to help keep unwanted ads, such as those containing adult content or promoting competitive brands, off of publishers' Web sites. "If an ad network puts an ad on a site that a publisher doesn't want, the publisher could termi­nate the ad network relationship in a heartbeat," said Frank Add­ante, founder and CEO of The Rubicon Project, based in Los Angeles.   Transcontinental to consolidate direct mail facilities Chantal Todé November 03, 2008 Feeling the impact of the turmoil in the financial marketplace, Transcontinental Inc. said that its US direct mail subsidiary will consolidate production from its Warminster, PA, facility to a facility in Hamburg, PA. As a result, 460 positions are being eliminated in Warminster.   3rd Dimension debuts mobile ad network Dianna Dilworth November 03, 2008 Mobile services firm 3rd Dimension Inc. has debuted a new national mobile advertising network in conjunction with NBC. The mobile advertising network is part of a mobile traffic live video feed, where consumers can look at traffic conditions in various cities nationwide.   Newport News buyers list available November 03, 2008 Direct Media Inc. has introduced the Newport News Lifelines list to the market. This list is comprised of individuals interested in purchasing clothing through seasonal catalogs.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Search for auto sales Sharon Goldman November 03, 2008 For Nissan, the third-largest Japanese automaker, which boasts the Altima, Sentra and Pathfinder in its fleet, 2008 has not been a banner year. US automobile sales have been on a downward slide, as consumers avoid car showrooms in the face of a declining economy and still-high gas prices. In fact, all of the major carmakers have seen double-digit dips in sales — even Nissan, for example, which saw positive sales success over the summer, was bat­tered in September and in October announced a cut in production.   Layoffs rock publishing world Dianna Dilworth November 03, 2008 Newspapers and magazines have taken a huge hit in this economic down­turn as the industry continues to wane with new layoffs.   Today's lists and databases Hospital Personnel November 05, 2008 New E-mail - Hospital Personnel — E-mail - MCH - Description: This file contains e-mail addresses of hospital administrators in the US.   Cages by Design November 05, 2008 New List - Cages by Design - Midwest Direct Marketing Inc. - Description: This file contains custom­ers of high-end pet cages made by Cages by Design.   The Perfect Dog Training System November 05, 2008 New List - The Perfect Dog Training System - Gnames Media Group - Description: This file contains buyers of a dog training program.   Ziff Davis Media Technology Masterfile November 05, 2008 New List - Ziff Davis Media Technology Masterfile - Worldata - Description: This file contains IT profes­sionals in many different industries.   Classifieds Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Deadline extended to Oct. 31! DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. Online Exclusive Problem Solver: How can online retailers increase conversion rates for the holiday season...and beyond? Bill Zujewski, VP of marketing for ATG, shares three tips on e-commerce tactics. Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.