DMNews Database Weekly: Recession still fuels loyalty programs

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August 19, 2010 Check out DMNews on your smartphone Inside CRM/Database Nearly three years in, recession still fuels loyalty programs John Bartold, vice president of Loyalty Solutions at Epsilon, recently discussed with 'DMNews' the role of loyalty programs during the Great Recession.   News Location-based app Shopkick launches with Best Buy, Macy's Ryan Chatelain Shopkick, a location-based shopping app that allows consumers to earn rewards and discounts at retail outlets, launched August 17. The service has partnered with Best Buy, Macy's, American Eagle Outfitters and Sports Authority for rewards programs.   IBM to acquire Unica for $480 million Ryan Chatelain Waltham, MA-based Unica has more than 1,500 clients, including Best Buy, eBay and ING. Its 500 employees will be integrated into IBM's software solution group. Earlier this year, Unica acquired Pivotal Veracity, an e-mail deliverability and optimization firm, for $17.8 million.   Pizza Hut launches 'If I Can Dream' contest to engage Millenials Shahnaz Mahmud Pizza Hut launched a sweepstakes and instant win game August 16 for the 'If I Can Dream' web series in an effort to engage younger audiences. The restaurant chain worked with its digital agency of record IMC2 on the effort.   National Geographic Society deploys e-mail campaign encouraging Facebook 'likes' Shahnaz Mahmud The National Geographic Society will launch an e-mail marketing campaign this month, incorporating a Facebook 'like' button, to support its feature documentary 'Restrepo.' The nonprofit worked with marketing firm Epsilon on the campaign, which will launch by next week.   Macromark releases wealth seekers list to market Macromark has released the Home Wealth Opportunity Buyers file to the market.   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column CRM collides with order management for a better solution Sotero Giftos, president and co-founder of OrderLogix Today's multichannel world grows more complex daily. Whether your orders are captured through traditional or online retail, call centers, IVRs or affiliates, having the right applications in place are critical to the growth of your organization, sales team performance and to customer loyalty.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Mining and monitoring social media Mike Fisher, SVP of sales and marketing, Alterian Over the past few years, social media has dramatically changed the way people consume information and interact with brands. As a result, virtually every industry has had to adapt and fundamentally shift the way they talk to customers.   From DMNews' Direct Line Blog Survey says: Mobile apps aren't all that Ryan Chatelain Are there too many mobile apps? Are apps any better for mobile commerce than a mobile website? A recent survey by Adobe offers a glimpse into what business executives think of apps.   Contributing Op-eds If you would like to contribute an Op-Ed to the DMNews' Database & CRM Insider weekly newsletter, please send it to features@dmnews.com. Editorials should be 400 words; thought-provoking, not promotional; and include a one-line author bio and headshot.

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Postal Service, UPS partner on retail return service

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August 19, 2010 Check out DMNews on your smartphone Advertisement: Today's News Postal Service, UPS partner on retail return service Frank Washkuch Shipping company UPS has launched a return service that allows consumers to drop packages at US Postal Service locations or personal mailboxes, as well as other locations.   Barnes & Noble rebrands iPhone e-reading app Ryan Chatelain Barnes & Noble released its latest e-reader iPhone application August 17. The retailer also rebranded the iPhone application under the 'Nook' banner, the same name used for the bookseller's dedicated e-reading device.   Pizza Hut launches 'If I Can Dream' contest to engage Millenials Shahnaz Mahmud Pizza Hut launched a sweepstakes and instant win game August 16 for the 'If I Can Dream' web series in an effort to engage younger audiences. The restaurant chain worked with its digital agency of record IMC2 on the effort.   Macromark releases wealth seekers list to market Macromark has released the Home Wealth Opportunity Buyers file to the market.   From the print edition VH1, Foursquare launch mobile sweeps initiative Shahnaz Mahmud Viacom-owned entertainment network VH1 launched a location-based mobile targeting initiative July 26 through social network Foursquare.   Networks use social rewards Ryan Chatelain Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such programs since May.   From DMNews' Direct Line Blog Survey says: Mobile apps aren't all that Ryan Chatelain Are there too many mobile apps? Are apps any better for mobile commerce than a mobile website? A recent survey by Adobe offers a glimpse into what business executives think of apps.   more » DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases IDville Business Buyers E-mail IDville Business Buyers E-mail - Direct Media Millard

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.