DMNews: Postal Service, UPS partner on retail return service

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August 19, 2010 Check out DMNews on your smartphone Advertisement: Today's News Postal Service, UPS partner on retail return service Frank Washkuch Shipping company UPS has launched a return service that allows consumers to drop packages at US Postal Service locations or personal mailboxes, as well as other locations.   Barnes & Noble rebrands iPhone e-reading app Ryan Chatelain Barnes & Noble released its latest e-reader iPhone application August 17. The retailer also rebranded the iPhone application under the 'Nook' banner, the same name used for the bookseller's dedicated e-reading device.   Pizza Hut launches 'If I Can Dream' contest to engage Millenials Shahnaz Mahmud Pizza Hut launched a sweepstakes and instant win game August 16 for the 'If I Can Dream' web series in an effort to engage younger audiences. The restaurant chain worked with its digital agency of record IMC2 on the effort.   Macromark releases wealth seekers list to market Macromark has released the Home Wealth Opportunity Buyers file to the market.   From the print edition VH1, Foursquare launch mobile sweeps initiative Shahnaz Mahmud Viacom-owned entertainment network VH1 launched a location-based mobile targeting initiative July 26 through social network Foursquare.   Networks use social rewards Ryan Chatelain Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such programs since May.   From DMNews' Direct Line Blog Survey says: Mobile apps aren't all that Ryan Chatelain Are there too many mobile apps? Are apps any better for mobile commerce than a mobile website? A recent survey by Adobe offers a glimpse into what business executives think of apps.   more » DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases IDville Business Buyers E-mail IDville Business Buyers E-mail - Direct Media Millard

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