DMNews: PRC sets review period for 5-day, Talbots settles with FTC

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April 30, 2010 Check out DMNews on your smartphone Today's News PRC sets half-year review of five-day delivery schedule Frank Washkuch The Postal Regulatory Commission, the oversight body that regulates the financially struggling US Postal Service, has established a nearly six-month-long process for reviewing the possible transition to a five-day weekly delivery schedule.   Talbots to pay FTC $112K to settle telemarketing claim Rose Gordon Multichannel retailer Talbots has agreed to pay the Federal Trade Commission $112,000 to settle the agency's claim that it failed to provide consumers with a proper opt-out option in some of its telemarketing calls.   Attensity Group to buy Biz360 Frank Washkuch Social CRM firm Attensity Group announced on April 28 it will acquire social media monitoring firm Biz360. The deal, for which financial terms were not released, is expected to close in 10 days.   'Upscale' assigns expires list to Adrea Rubin 'Upscale' magazine awarded Adrea Rubin management of its expires list on April 29. The file is new to the market.   Intelligent Mail lassoes 500 million mail pieces Pamela Oldham An interview with Thomas Day, SVP of intelligent mail and address quality at the USPS. "We had definitive data to know not only how many forms they're supposed to get; we can tell you exactly how many got delivered."   From the print edition User-generated content gains steam from mobile, social Marketers are finding new ways to employ user-generated content, especially video and photos, in their campaigns.   Service helps loyalty initiatives Dianna Dilworth Zappos brand marketing manager Michelle Thomas discusses how the company's customer service focus has helped it engender loyalty.   Today's lists and databases Creative Crafts Group Crafters Enhanced Total Masterfile New list — Creative Crafts Group Crafters Enhanced Total Masterfile — Specialists Marketing Services — This file contains active subscribers to Creating Keepsakes, Creative Machine Embroidery, McCall's Quilting, McCall's Quick Quilts, Paper Crafts, Quilter's Home, Quilter's Newsletter, Quiltmaker and Sew News. The file is 86% female. Average age is 55 and average household income is $57,096.   Do It Yourself Dads From Response Passion Base New list — Do It Yourself Dads From Response Passion Base — Dunn Data Company — This file contains dads who look to books, catalogs, magazines and the Internet for information on such products as home improvements and construction, woodworking, gardening and auto repair.   Energy & Power Professionals from Ziff Davis Enterprise New list — Energy & Power Professionals from Ziff Davis Enterprise — Statlistics — This file contains management, plant operators, engineers, researchers, chemists, sales, marketing, purchasing and other energy and power industry leaders.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: InterContinental Hotels promotes iPhone app with e-mail campaign

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April 29, 2010 Check out DMNews on your smartphone News IHG debuts iPhone app with e-mail push Dianna Dilworth InterContinental Hotels Group (IHG) launched an iPhone app for its Priority Club Rewards program on April 27. It is using e-mail marketing to promote the application.   Audi teams with Paramount, Marvel for 'Iron Man 2' video competition Dianna Dilworth Audi of America has partnered with Paramount Pictures and Marvel Entertainment on a campaign promoting its cars and the motion picture 'Iron Man 2,' which hits theaters May 7. The "Tony Stark Challenge" push includes a contest, e-mail, user-generated content, banner and in-theater ads, social media and television spots.   Merkle names Andrews-Feldman first VP of marketing Nathan Golia Customer relationship marketing agency Merkle appointed Jeaneen Andrews-Feldman its first VP of marketing, effective April 22, DMNews has learned.   Column Get consumers' attention with local listings Manish Patel, CEO, Where 2 Get it Have you ever used Google Maps or Yahoo Local to find a restaurant nearby? If so, you've used one of the most powerful online tools available to large and small businesses. The completeness, accuracy and consistency of this data, called local listings, can turn into a gold mine if the information is managed properly.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Audi runs 'Iron Man 2' promotion, Michael's picks Demandware for e-commerce

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April 29, 2010 Check out DMNews on your smartphone Today's News Audi teams with Paramount, Marvel for 'Iron Man 2' video competition Dianna Dilworth Audi of America has partnered with Paramount Pictures and Marvel Entertainment on a campaign promoting its cars and the motion picture 'Iron Man 2,' which hits theaters May 7. The "Tony Stark Challenge" push includes a contest, e-mail, user-generated content, banner and in-theater ads, social media and television spots.   Michaels Stores enlists Demandware for website, e-commerce relaunch Iris Dorbian Irving, TX-based Michaels Stores has hired Demandware to relaunch its website and e-commerce capabilities. The service provider will add enhanced customer ratings, product reviews, a hosted social community and user-generated content to the company's site.   DMA, ACMA challenge Colorado e-commerce tax Iris Dorbian Two major industry organizations, the Direct Marketing Association and the American Catalog Mailers Association, are fighting a recently enacted Colorado e-commerce tax.   Organic promotes Scarfi to CEO Dianna Dilworth Omnicom Group digital agency Organic appointed Marita Scarfi CEO on April 28. Promoted from EVP and COO, she replaced Mark Kingdom, who left in May 2008 to become CEO of Second Life.   Sweepstakes Insider awards List Services Corp. file management Sweepstakes Insider assigned management of its subscriber list to List Services Corp. on April 27. The file is new to the market.   From the print edition Audit transparency helps ensure ROI Glenn Hansen, President & CEO, BPA Worldwide The cost of creating and maintaining a current and quality database has never been cheap. But does an investment in currency and quality translate to increased lead generation? We think, logically, yes — and we may have the answer soon.   Relevant e-mails avoid 'mental opt-out' Mark Smith, EVP of global sales, Portrait Software How many times have you opened your inbox to find the same old message from a company that seems to contact you almost every day, offering a product or service for which you have no current need? If you're like most of us, you'll probably simply press "delete" rather than scrolling to the bottom of the page and unsubscribing. Thus, although you haven't physically opted out of the e-mail list, you have mentally opted out of e-mails from this company.   Today's lists and databases Booming Boomers - Master Database New list — Booming Boomers - Master Database — Lighthouse List — This file contains Americans born between 1946 and 1964. They spend $42 trillion annually on consumer goods and services, shopping at retail, online and through catalogs.   Lippincott Williams & Wilkins Nurse Respondent Database Mailing List New list — Lippincott Williams & Wilkins Nurse Respondent Database Mailing List — MeritDirect — This file contains subscribers to Nursing2010 magazine, as well as buyers of nursing books, videocassettes, and other products geared to the professional nurse.   Government of Kansas Employee E-mail File New list — Government of Kansas Employee E-mail File — NCM List Services Division — This file contains employees of Kansas' state government.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: IHG debuts iPhone app with e-mail push

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April 28, 2010 Check out DMNews on your smartphone Advertisement New White Paper: 22 Quick Tips for Better Email Marketing Improve the performance of your email marketing campaigns with quick, actionable tips that you can implement today. Get expert advice on strategy, testing, creative design, optimization and regulatory compliance. Download your free copy. Inbox Insider Inbox Insider: Hotels.com takes advantage of Cinco de Mayo Dianna Dilworth May is just around the corner, and marketers are taking advantage by launching e-mail campaigns promoting the month's holidays. For one, Hotels.com has launched a push for Cinco de Mayo, featuring sales at Mexican hotels.   News IHG debuts iPhone app with e-mail push Dianna Dilworth InterContinental Hotels Group (IHG) launched an iPhone app for its Priority Club Rewards program on April 27. It is using e-mail marketing to promote the application.   Samsung to add Yahoo platforms to smartphones Dianna Dilworth Yahoo reached an agreement with Samsung on April 26 to have its e-mail, messenger, search and other tools pre-installed on Samsung phones that use the Android and Bada mobile operating systems.   Roundtable: Inbox success driven by data integration Marketers deal with many moving media parts today. E-mail, with its low costs and sophisticated segmentation capabilities, is often at the heart of the media plan. DMNews brought marketers, service providers and industry experts to the table to discuss the challenges inherent in this constantly evolving channel.   Opinion Cross-channel audience analysis and re-marketing Anto Chittilappilly, president/CTO of Visual IQ Most e-mail and database marketers do some level of audience analysis on their e-mail lists to find patterns and propensity to convert. Some of them join these databases with the richer demographic datasets provided by companies like BlueKai or eXelate to further improve their models.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   When the going gets tough, the tough e-mail By Naveed Usman, principal of Usman Group In these tough economic times, marketers are challenged to do a great deal more with less. One way to do this is to focus on giving current customers the best possible price at the best possible times in the purchasing lifecycle. To effectively target, track and deploy special offers, it's time to turn to our dear old friend, the inbox.   Lists and Databases GreatMedia Consumer Buyers New list — GreatMedia Consumer Buyers — GreatMedia — This file contains active opted-in consumers who make purchases for themselves and their family.   Click here to fill out DMNews' 2010 Agency Business Report survey

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.