DMNews Database Weekly: InterContinental Hotels promotes iPhone app with e-mail campaign

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April 29, 2010 Check out DMNews on your smartphone News IHG debuts iPhone app with e-mail push Dianna Dilworth InterContinental Hotels Group (IHG) launched an iPhone app for its Priority Club Rewards program on April 27. It is using e-mail marketing to promote the application.   Audi teams with Paramount, Marvel for 'Iron Man 2' video competition Dianna Dilworth Audi of America has partnered with Paramount Pictures and Marvel Entertainment on a campaign promoting its cars and the motion picture 'Iron Man 2,' which hits theaters May 7. The "Tony Stark Challenge" push includes a contest, e-mail, user-generated content, banner and in-theater ads, social media and television spots.   Merkle names Andrews-Feldman first VP of marketing Nathan Golia Customer relationship marketing agency Merkle appointed Jeaneen Andrews-Feldman its first VP of marketing, effective April 22, DMNews has learned.   Column Get consumers' attention with local listings Manish Patel, CEO, Where 2 Get it Have you ever used Google Maps or Yahoo Local to find a restaurant nearby? If so, you've used one of the most powerful online tools available to large and small businesses. The completeness, accuracy and consistency of this data, called local listings, can turn into a gold mine if the information is managed properly.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Click here to fill out DMNews' 2010 Agency Business Report survey
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