Audi of America has partnered with Paramount Pictures and Marvel Entertainment on a campaign promoting its cars and the motion picture 'Iron Man 2,' which hits theaters May 7. The "Tony Stark Challenge" push includes a contest, e-mail, user-generated content, banner and in-theater ads, social media and television spots.
Irving, TX-based Michaels Stores has hired Demandware to relaunch its website and e-commerce capabilities. The service provider will add enhanced customer ratings, product reviews, a hosted social community and user-generated content to the company's site.
Two major industry organizations, the Direct Marketing Association and the American Catalog Mailers Association, are fighting a recently enacted Colorado e-commerce tax.
Omnicom Group digital agency Organic appointed Marita Scarfi CEO on April 28. Promoted from EVP and COO, she replaced Mark Kingdom, who left in May 2008 to become CEO of Second Life.
The cost of creating and maintaining a current and quality database has never been cheap. But does an investment in currency and quality translate to increased lead generation? We think, logically, yes — and we may have the answer soon.
Mark Smith, EVP of global sales, Portrait Software
How many times have you opened your inbox to find the same old message from a company that seems to contact you almost every day, offering a product or service for which you have no current need? If you're like most of us, you'll probably simply press "delete" rather than scrolling to the bottom of the page and unsubscribing. Thus, although you haven't physically opted out of the e-mail list, you have mentally opted out of e-mails from this company.
New list — Booming Boomers - Master Database — Lighthouse List — This file contains Americans born between 1946 and 1964. They spend $42 trillion annually on consumer goods and services, shopping at retail, online and through catalogs.
New list — Lippincott Williams & Wilkins Nurse Respondent Database Mailing List — MeritDirect — This file contains subscribers to Nursing2010 magazine, as well as buyers of nursing books, videocassettes, and other products geared to the professional nurse.
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