DMNews Database Weekly: Stop copying the competition

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July 22, 2010 Check out DMNews on your smartphone Advertisement Join Experian Marketing Services for a 30-minute interactive learning experience on how a solid data management system can increase your marketing ROI, and lift your marketing performance. Click here to register Now! Inside CRM/Database Loyalty marketing: Stop copying the competition In studying customer reward programs, Michael McCall, a consumer psychologist at Ithaca College, has found that they are not always so rewarding — for the customer or the business.   News Consumer, business e-mail list prices tumble Ryan Chatelain The rental prices of consumer and business e-mail lists have dropped significantly from a year ago, according to Worldata's Summer 2010 List Index. Permission-based business-to-consumer e-mail prices fell $8/M to $112/M since summer 2009 - and is down 34.12% over the past two years.   Discover adds merchandise options to rewards program Ryan Chatelain Credit card company Discover announced July 21 that it has revamped its Cashback Bonus rewards program.   Stagnito Media picks Information Refinery to manage food lists Ryan Chatelain Stagnito Media has hired The Information Refinery to manage the company's subscriber files for its gourmet food and convenience store publications, the list brokerage firm announced July 19. Stagnito's Food Group includes Progressive Grocer, Gourmet Retailer, Convenience Store News and Convenience Store News for the Single Store Owner.   MTV's Latin channel auditions new brand Shahnaz Mahmud MTV Networks' Latin channel has created an online music contest reminiscent of 'American Idol' as a part of its rebranding effort. The effort is designed to give Latin American music artist hopefuls exposure, and the chance to become a star.   IFC Center launches e-mail campaign for fifth anniversary Shahnaz Mahmud The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Go beyond the price cut in loyalty programs Kelly O'Neill The economy and the growth of social media have changed consumers' views of how they value brands and, as a result, it's getting more difficult to create and keep loyal customers.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Geo-targeting and data visualization improve ROI Robert Salta, principal, DirectMail.com Proponents of mobile marketing hang their hats on push marketing by location. For now, the possibilities seem endless.   From DMNews' Direct Line Blog AirTran Airways pushes determination factor in sweepstakes with Melanie Oudin Shahnaz Mahmud Being a bit of a tennis junkie, a sweepstakes offering given by AirTran Airways to meet Melanie Oudin caught my eye.
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