DMNews: Kohl's increases mail, digital for holidays; agencies partner on social pharma marketing

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October 30, 2009 Check out DMNews on your smartphone  ADVERTISEMENT Hosted CRM - Automate the Customer Acquisition Process In large companies, CRM has been great at helping track contacts and leads, tasks & activities. Should you consider an enterprise-class, hosted sales force automation solution? Fill out the simple form to download your FREE Sales Force Automation Buyer's Guide to easily cut out the time-consuming tasks and focus on most the promising leads. Download your Free Sales Force Automation Buyers Guide! Today's News Kohl's ups holiday season commitment to digital, direct mail Chantal Todé Kohl's Department Stores will increase its investment in digital media by 25% this holiday season. The chain will also boost the amount of mailings to Kohl's Charge Card users, including distributing a men's holiday gift guide in select markets.   El Pollo Loco conducts contest in response to KFC giveaway Mary Elizabeth Hurn Chicken fast-food franchise El Pollo Loco conducted a 24-hour-long contest on October 26 that gave one customer free chicken for a year. The promotion was developed on short notice after the company heard about rival KFC's plans to give consumers a free piece of chicken the same day, said Julie Weeks, VP of communications at El Pollo Loco.   Agencies partner to launch social media service for pharma companies Cara Wood Extrovertic and Virilion announced a joint venture on October 28, called EV Healthcare, to help healthcare companies implement digital and social media marketing campaigns. The service, based in New York, has just begun marketing to prospective clients, said Pfizer veteran Dorothy Wetzel, co-founder and executive marketer at Extrovertic.   Kinsella named Digitas' North America president Frank Washkuch Colin Kinsella, currently the chief innovation officer at Razorfish, was appointed president for North America at Digitas, effective January 1, 2010. Both agencies are owned by Publicis Groupe. He will oversee the company's North American operations and report directly to Laura Lang, CEO.   Infocus awarded accountant list The Institute of Management Accountants awarded Infocus management of its member list October 27. The previous list manager was Aggressive List Management.   From the Print Edition Creative solutions from Supershoes.com, Rubbermaid, Inkubook Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook   TOOLBOX: Social media, loyalty, CRM, personalization In this week's Toolbox entries, Philip Delong of Daz Media covers using social media to generate leads. Also,Greg Osenga, of Hawkeye discusses a popular personalization tactic in the recession.   Web Weekly Five Questions for: Matt Langie, senior director of product marketing at Omniture Dianna Dilworth Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership   more » Today's lists and databases Vegas Lights Casino Gamblers File New list — Vegas Lights Casino Gamblers File — Accudata — This file contains consumers who have expressed an interest in casino gambling by completing a survey or purchasing a gambling-related item. Suggested usage includes sweepstakes and travel offers.   Training Online Masterfile New list — Training Online Masterfile — West List Brokers — This file contains people who are looking to improve their skill set online. These prospects tend to be young and/or highly educated professionals.   Champions of the Conservative Cause New lists — Champions of the Conservative Cause — Political Fundraising Lists — This file contains people who have contributed support to ultra-conservative causes, donating both their time and money in this manner. Many are multidonors who spread their charitable contributions among various causes.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Final week to nominate direct and digital all stars for 30 under 30 CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Kohl's increases mail, digital for holidays; agencies partner on social pharma marketing

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October 30, 2009 Check out DMNews on your smartphone  Today's News Kohl's ups holiday season commitment to digital, direct mail Chantal Todé Kohl's Department Stores will increase its investment in digital media by 25% this holiday season. The chain will also boost the amount of mailings to Kohl's Charge Card users, including distributing a men's holiday gift guide in select markets.   El Pollo Loco conducts contest in response to KFC giveaway Mary Elizabeth Hurn Chicken fast-food franchise El Pollo Loco conducted a 24-hour-long contest on October 26 that gave one customer free chicken for a year. The promotion was developed on short notice after the company heard about rival KFC's plans to give consumers a free piece of chicken the same day, said Julie Weeks, VP of communications at El Pollo Loco.   Agencies partner to launch social media service for pharma companies Cara Wood Extrovertic and Virilion announced a joint venture on October 28, called EV Healthcare, to help healthcare companies implement digital and social media marketing campaigns. The service, based in New York, has just begun marketing to prospective clients, said Pfizer veteran Dorothy Wetzel, co-founder and executive marketer at Extrovertic.   Kinsella named Digitas' North America president Frank Washkuch Colin Kinsella, currently the chief innovation officer at Razorfish, was appointed president for North America at Digitas, effective January 1, 2010. Both agencies are owned by Publicis Groupe. He will oversee the company's North American operations and report directly to Laura Lang, CEO.   Infocus awarded accountant list The Institute of Management Accountants awarded Infocus management of its member list October 27. The previous list manager was Aggressive List Management.   From the Print Edition Creative solutions from Supershoes.com, Rubbermaid, Inkubook Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook   TOOLBOX: Social media, loyalty, CRM, personalization In this week's Toolbox entries, Philip Delong of Daz Media covers using social media to generate leads. Also,Greg Osenga, of Hawkeye discusses a popular personalization tactic in the recession.   Web Weekly Five Questions for: Matt Langie, senior director of product marketing at Omniture Dianna Dilworth Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership   more » Today's lists and databases Vegas Lights Casino Gamblers File New list — Vegas Lights Casino Gamblers File — Accudata — This file contains consumers who have expressed an interest in casino gambling by completing a survey or purchasing a gambling-related item. Suggested usage includes sweepstakes and travel offers.   Training Online Masterfile New list — Training Online Masterfile — West List Brokers — This file contains people who are looking to improve their skill set online. These prospects tend to be young and/or highly educated professionals.   Champions of the Conservative Cause New lists — Champions of the Conservative Cause — Political Fundraising Lists — This file contains people who have contributed support to ultra-conservative causes, donating both their time and money in this manner. Many are multidonors who spread their charitable contributions among various causes.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Final week to nominate direct and digital all stars for 30 under 30 CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

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*DMNews circulation: print 40,000; digital currently registering 5,000. The industry is showing new positive signs for job seekers, according to Bernhart Associates Executive Search, a direct marketing recruiter. Bernhart confirmed "20% of their survey respondents said they plan to add staff during the current quarter." Most highly-sought candidates are those who are currently employed, and competition for this talent is fierce. That's why you need the DMNews Job Opportunities section and DMNewsjobs.com. Both provide access to hard-to-reach candidates already working in the industry. DMNews provides an unrivalled pool of potential applicants for your direct marketing needs with: 45,000* recipients of DMNews print and digital editions 107,000* unique visitors to DMNews.com 20,000* visitors to DMNewsjobs.com Integrated packages with DMNews include: A recruitment advertisement in the DMNews print/digital edition A 30-60 day online job posting on DMNewsjobs.com Advertising on DMNews iMarketing Daily the e-newsletter delivered to 29,300 direct, database and interactive marketers This is a unique opportunity to showcase your current openings to a captive audience of engaged and qualified marketers. For more information and to reserve your space, please contact Sammy Patel at 646-638-6171 or at sammy.patel@dmnews.com.

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DMNews Database Weekly: Neogen launches b-to-b loyalty program for veterinarians

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October 29, 2009 Check out DMNews on your smartphone ADVERTISEMENT Hosted CRM - Automate the Customer Acquisition Process In large companies, CRM has been great at helping track contacts and leads, tasks & activities. Should you consider an enterprise-class, hosted sales force automation solution? Fill out the simple form to download your FREE Sales Force Automation Buyer's Guide to easily cut out the time-consuming tasks and focus on most the promising leads. Download your Free Sales Force Automation Buyers Guide! News Neogen launches b-to-b loyalty program for veterinarians Mary Elizabeth Hurn Food- and animal-safety product maker Neogen will launch a business-to-business loyalty program for veterinarians next month. Specifically focused on its equine prescriptions, the program will give a rebate of up to 6% to vets who purchase those items. The program will run from November 1 through next February.   Salesforce.com, Adobe partner for app-creation product Mary Elizabeth Hurn Cloud computing firm Salesforce.com and Adobe have partnered to offer a joint data platform incorporating the Force.com platform and Adobe's Flash technology. This is the first time Salesforce.com has partnered with another company on a product. Financial terms of the deal were not disclosed.   Loyalty takes flight at JetBlue Dianna Dilworth JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.   A healthy focus on customers Mary Elizabeth Hurn Healthcare companies understand an open dialogue with consumers can increase brand loyalty, so loyalty programs have been an effective tactic ever since pharmaceutical companies began marketing directly to consumers.   NBA shoots for Hispanic audience Mary Elizabeth Hurn In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.   Column Current fiction, future reality: The truth about multichannel marketing David Danziger, senior manager of innovation at Acxiom Everybody talks about using multiple channels to reach consumers. Unfortunately, discussing it and doing it - successfully, anyway - are two very different things. Let's look at the fiction, the reality and the undeniable future of multichannel marketing.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Final week to nominate direct and digital all stars for 30 under 30 CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.