DMNews Email Marketing Weekly: Marketers should converse with consumers about e-mail prioritization

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September 8, 2010 Check out DMNews on your smartphone Inbox Insider Inbox Insider: Marketers should converse with consumers about e-mail prioritization Shahnaz Mahmud The e-mail marketing industry is abuzz, discussing the impact of Google's launch of its 'Priority Inbox' feature in Gmail.   News Gmail enhancements will force marketers to target effectively Shahnaz Mahmud E-mail marketing industry experts shrugged off Google's debut of the "Priority Inbox" enhancement in Gmail this week, saying it may even help them target consumers more effectively. The feature prioritizes e-mail messages for consumers.   Verizon promotes paperless billing, green initiatives Frank Washkuch Verizon has launched the 'Great Paper Escape' sweepstakes and integrated campaign to promote its online billing service and overall environmental efforts.   Social firms launch 'Points for Pakistan' charitable effort Shahnaz Mahmud Social media monetization firm Peanut Labs has launched a charitable social gaming initiative, 'Points for Pakistan,' with other social and new media companies. The effort includes data collection, a Facebook page and e-mail elements.   Opinion Do your e-mail recipients know you and do they care? By Eric Groves, SVP of global market development at Constant Contact In the build-up to the holiday shopping season, there's a need to reach as many people as possible with our campaigns, but some are forgetting the basic tenets of permission-based marketing — particularly when it comes to e-mail.   Lists and Databases Direct Media Millard releases diabetics list Direct Media Millard has released the Touchpoint Multi-Channel Diabetics list to the market.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   How to create e-mail newsletters that break through clutter By Becky Repka, marketing manager of SendStream E-mail Marketing E-mail newsletters are an inexpensive tool for communicating with current and prospective customers and make up over half of all e-mails sent. They are expected to double in the next four years. You need a solid newsletter strategy to achieve long-term results.   From DMNews' Direct Line Blog Virtual goods market could reach $2B this year: report Frank Washkuch September 07, 2010 Virtual goods are becoming big business for the companies making them, as well as the marketers willing to attach themselves to social games, according to a report in 'The New York Times.'

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Google scores a win with 'Priority Inbox'

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September 7, 2010 Check out DMNews on your smartphone Inside Digital Google scores a win with 'Priority Inbox' Rose Gordon I'm elbow-deep in editing for DMNews' annual Essential Guide to E-mail Marketing, and one of the big topics for consumers and marketers alike remains volume and relevancy.   Latest News Xerox to launch integrated campaign touting business services Shahnaz Mahmud Xerox will launch an integrated b-to-b campaign September 7 with digital out of home, Twitter and interactive website tie-ins. The effort straddles search marketing, print, television, web and airport advertising.   AOL, Google expand search partnership to mobile, YouTube Frank Washkuch Google and AOL said September 2 that they have renewed their search partnership for five more years and expanded it to include mobile search and YouTube.   Gmail enhancements will force marketers to target effectively Shahnaz Mahmud E-mail marketing industry experts shrugged off Google's debut of the "Priority Inbox" enhancement in Gmail this week, saying it may even help them target consumers more effectively. The feature prioritizes e-mail messages for consumers.   CardStar iPad application branches out to coupons Ryan Chatelain CardStar's first iPad application, which could be available for downloading as soon as this week, is a shift from its mobile phone predecessors. Instead of serving as simply a loyalty-card consolidation utility, the iPad app will give marketers the opportunity to share coupons and offers with their members.   Lion Nathan serves 2D wine bottle barcode platform to target millennials Shahnaz Mahmud Wine owner and importer Lion Nathan Wine Group has launched a 2D barcode marketing platform attached to wine bottles to engage millennials. The company partnered with Scanbuy, a mobile barcode services provider, on the initiative, launched September 1.   Opinion Integrated marketing is not about the creative work Spyro Kourtis Marketers love shorthand, jargon and code. But sometimes shorthand shortchanges reality.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Should CPA replace your CPC model? Dan Yomtobian, CEO, ABCSearch The cost per click (CPC) and cost per action (CPA) advertising models have been vying for first place in ad spend for several years now. The debate over which method is better still has not been resolved.   From DMNews' Direct Line Blog Facebook social shopping page targets college students Frank Washkuch August 31, 2010 As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with a college-focused online shopping service.   more »
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Baby carrot growers target snackers with integrated effort

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September 7, 2010 Check out DMNews on your smartphone Advertisement Discover how to deliver a customer-driven mobile messaging experience. Download Message Systems' latest whitepaper, "Gearing Up for Next-Gen Messaging" and learn the Top Ten Best Mobile Marketing Practices, including: • Why relevance, context and timing affect more than your open rate • How you can reach a moving target: your customer • How to obtain visibility into your message stream and optimize strategy Today's News Baby carrot growers target snackers with integrated effort Ryan Chatelain The baby carrot industry is conducting an integrated marketing campaign to convince consumers that the vegetable isn't just for health nuts. The $25 million campaign playfully uses the tag line, "Eat 'em like junk food."   Marketers to spend $1.8B on location-based advertising in 2015: study Shahnaz Mahmud Marketers will spend $1.8 billion on location-based advertising in 2015, a huge increase from the $42.8 million expected to be spent this year, according to ABI Research.   From the print edition Nailed It: Matt Griffin, senior director of sales and marketing operations, Boston Celtics Ryan Chatelain Matt Griffin, the Boston Celtics' senior director of sales and marketing operations, talks to DMNews about the team's Facebook application game, which helped to grow its e-mail database.   Marketers brace for paper cost increase Kevin McKeefery Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January.   From DMNews' Direct Line Blog Scholastic turns to data, loyalty in renewed push for book clubs Rose Gordon While many in the publishing world have been slow to embrace the digital evolution (save for a few e-readers), Scholastic is looking to take its decidedly old-fashioned - but popular - book clubs and bring them into a new era.   more » In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Direct Media Millard releases AeroGarden file Direct Media Millard has released the AeroGarden file to the market.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.