DMNews Digital Insider: Google scores a win with 'Priority Inbox'

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September 7, 2010 Check out DMNews on your smartphone Inside Digital Google scores a win with 'Priority Inbox' Rose Gordon I'm elbow-deep in editing for DMNews' annual Essential Guide to E-mail Marketing, and one of the big topics for consumers and marketers alike remains volume and relevancy.   Latest News Xerox to launch integrated campaign touting business services Shahnaz Mahmud Xerox will launch an integrated b-to-b campaign September 7 with digital out of home, Twitter and interactive website tie-ins. The effort straddles search marketing, print, television, web and airport advertising.   AOL, Google expand search partnership to mobile, YouTube Frank Washkuch Google and AOL said September 2 that they have renewed their search partnership for five more years and expanded it to include mobile search and YouTube.   Gmail enhancements will force marketers to target effectively Shahnaz Mahmud E-mail marketing industry experts shrugged off Google's debut of the "Priority Inbox" enhancement in Gmail this week, saying it may even help them target consumers more effectively. The feature prioritizes e-mail messages for consumers.   CardStar iPad application branches out to coupons Ryan Chatelain CardStar's first iPad application, which could be available for downloading as soon as this week, is a shift from its mobile phone predecessors. Instead of serving as simply a loyalty-card consolidation utility, the iPad app will give marketers the opportunity to share coupons and offers with their members.   Lion Nathan serves 2D wine bottle barcode platform to target millennials Shahnaz Mahmud Wine owner and importer Lion Nathan Wine Group has launched a 2D barcode marketing platform attached to wine bottles to engage millennials. The company partnered with Scanbuy, a mobile barcode services provider, on the initiative, launched September 1.   Opinion Integrated marketing is not about the creative work Spyro Kourtis Marketers love shorthand, jargon and code. But sometimes shorthand shortchanges reality.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Should CPA replace your CPC model? Dan Yomtobian, CEO, ABCSearch The cost per click (CPC) and cost per action (CPA) advertising models have been vying for first place in ad spend for several years now. The debate over which method is better still has not been resolved.   From DMNews' Direct Line Blog Facebook social shopping page targets college students Frank Washkuch August 31, 2010 As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with a college-focused online shopping service.   more »
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