DMNews: Baby carrot growers target snackers with integrated effort

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September 7, 2010 Check out DMNews on your smartphone Advertisement Discover how to deliver a customer-driven mobile messaging experience. Download Message Systems' latest whitepaper, "Gearing Up for Next-Gen Messaging" and learn the Top Ten Best Mobile Marketing Practices, including: • Why relevance, context and timing affect more than your open rate • How you can reach a moving target: your customer • How to obtain visibility into your message stream and optimize strategy Today's News Baby carrot growers target snackers with integrated effort Ryan Chatelain The baby carrot industry is conducting an integrated marketing campaign to convince consumers that the vegetable isn't just for health nuts. The $25 million campaign playfully uses the tag line, "Eat 'em like junk food."   Marketers to spend $1.8B on location-based advertising in 2015: study Shahnaz Mahmud Marketers will spend $1.8 billion on location-based advertising in 2015, a huge increase from the $42.8 million expected to be spent this year, according to ABI Research.   From the print edition Nailed It: Matt Griffin, senior director of sales and marketing operations, Boston Celtics Ryan Chatelain Matt Griffin, the Boston Celtics' senior director of sales and marketing operations, talks to DMNews about the team's Facebook application game, which helped to grow its e-mail database.   Marketers brace for paper cost increase Kevin McKeefery Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January.   From DMNews' Direct Line Blog Scholastic turns to data, loyalty in renewed push for book clubs Rose Gordon While many in the publishing world have been slow to embrace the digital evolution (save for a few e-readers), Scholastic is looking to take its decidedly old-fashioned - but popular - book clubs and bring them into a new era.   more » In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Direct Media Millard releases AeroGarden file Direct Media Millard has released the AeroGarden file to the market.
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