DMNews: Nielsen and WPP swap data assets

November 12, 2008 Today's News Nielsen and WPP swap data assets Lauren Bell November 11, 2008 The Nielsen Co. and WPP have agreed to trade some research and data assets in response to regulatory requirements.   Innovation Interactive acquires Netmining NV Mary Elizabeth Hurn November 11, 2008 Innovative Interactive, the parent company of 360i and SearchIgnite, has acquired Netmining NV, a provider of landing page and on-site behavioral optimization technology.   Restaurants.com partners with ExactTarget Dianna Dilworth November 11, 2008 Restaurant.com, a site that sells discounted restaurant gift certificates, has teamed up with ESP ExactTarget to run its e-mail program and to sell its offerings to the ExactTarget community. Under the terms of the agreement, Restaurant.com is using ExactTarget's e-mail tools to make its e-mail marketing efforts more targeted. In addition, ExactTarget clients can now add customized restaurant gift certificates as incentives to their interactive campaigns for wholesale prices.   E-mail marketing roundtable November 11, 2008 DMNews editor in chief Cara Wood sits down with e-mail marketing experts at the DMA 08 Conference & Expo to discuss best practices and the importance of relevance when considering transactional e-mail.   DIY Web b-to-b list service launches Cara Wood November 11, 2008 Business-to-business sales application and data aggregator company ZoomInfo entered the b-to-b list marketing arena today. The 8-year-old company's latest service, called ZoomInfo Lists, lets clients tap a database of 45 million people and 5 million companies to create prospect lists that are refreshed daily and segmentable across 24 categories.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition FCC makes 'white spaces' available for broadband Bryan Yurcan November 10, 2008 Citing the potential to improve wire­less broadband access for consumers, the Federal Communications Commission voted last week to make the unused TV spectrum, commonly referred to as "white spaces," available to the public. The move relates to the FCC's mandate that television stations switch from broad­casting in analog to digital by February, meaning a large swatch of airwaves would be opened up for potential uses.   DMNews talks with Michael Bayle, head of global monetization at Yahoo Connected Life November 10, 2008 Michael Bayle, head of global monetization for Yahoo Connected Life, discusses a mobile campaign Yahoo Mobile executed with automaker Citroen for its C5 model in London.   Today's lists and databases Christian Buyers Network Christian Republicans November 12, 2008 New List - Christian Buyers Network Christian Republicans - Focus USA - Description: This file contains Christians who have purchased from Christian orga­nizations.   Food Exhibition Attendees from Diversified Business Communications November 12, 2008 New List - Food Exhibition Attendees from Diversified Business Communications - GreatLists.com - Description: This file contains attendees at an annual food exhibition where the admission was $25 to $60.   Online Auto, Home and Life Insurance Consumers November 12, 2008 New E-mail - Online Auto, Home and Life Insurance Consumers - InsWeb.com - Description: This file contains subscrib­ers to a monthly newsletter providing consumers with information regarding online auto, home and life insurance.   Meating Place (Formerly Meat Marketing Technology) November 12, 2008 New List - Meating Place (Formerly Meat Marketing Technology) - ATP List Services - Description: This file contains subscribers to Meatingplace and Poultry publications.   Classifieds Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Problem Solver: How can online retailers increase conversion rates for the holiday season...and beyond? Bill Zujewski, VP of marketing for ATG, shares three tips on e-commerce tactics. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York Merkle, DMNews celebrate agency's 20 years   Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.