DMNews: Direct is bright spot in Neiman Marcus results

September 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Advertisement The Four Ps of Marketing Aren't Enough In today's environment, marketers must move beyond the traditional four Ps of marketing. Industry leaders are adopting the O and I of marketing - Online, Offline, Outbound, and Inbound. Join us for this webinar to learn how to use these channels in a coordinated way to increase customer retention, drive new customer acquisition, and improve marketing efficiency. Register Now! Today's News Former DMA EVP to lead Pitney Bowes' production mail equipment unit Carol Krol September 10, 2009 Pitney Bowes will announce September 10 that it has named Ramesh Lakshmi-Ratan president of its document messaging technologies unit, according to industry sources. The unit markets Pitney's production mail equipment and software to large-volume direct marketing mailers, particularly in the financial services and insurance industries.   Direct is bright spot in Neiman Marcus results Chantal Todé September 09, 2009 The fiscal fourth-quarter and year-end revenue decreases reported by Neiman Marcus on September 9 reflect a difficult year for luxury merchants, as consumers closely watched their spending. The company's leader, however, cited its Internet business as a bright spot. For the fiscal fourth quarter that ended August 1, Neiman Marcus reported that year-over-year comparable revenues decreased 23.4%.   National September 11 Memorial to run mobile effort at NASCAR race Dianna Dilworth September 10, 2009 The National September 11 Memorial & Museum is partnering with mobile marketing services firm Mobile Commons for an initiative observing 9/11. The goal of the "Text to Remember" program is to raise money for and awareness of the September 11 Memorial, which will be built on the site of the World Trade Center.   ABC gains five digital publishing members Mary Elizabeth Hurn September 09, 2009 The Audit Bureau of Circulations (ABC), an organization that checks the print circulation, readership and Web site activity of media outlets, has added five companies involved in digital publishing initiatives to its roster. The new members include Bite Sized Candy, the creator of a soon-to-be-launched technology that makes magazines available via iTunes and readable on the iPhone and iPod Touch.   USAA launches e-commerce loyalty program Mary Elizabeth Hurn September 09, 2009 USAA, a provider of financial services to current and former members of the US Armed Forces and their families, has launched an online loyalty program called USAA MemberShop. The program, created with loyalty shopping solutions provider Mall Networks, enables consumers to earn between 1% and 20% of their cash back or points on each dollar spent online with nearly 500 brand-name merchants.   The Information Refinery gets three new lists September 09, 2009 NCD Brands has awarded The Information Refinery management of three lists: the Century Business Solutions postal file, the Century Photo postal file and the Light Impressions postal file. All files feature gender, hotline and geography selections and are available beginning at $110/M.   From the Print Edition Testing with Google TV can save money Beth Vendice, divisional president, Mercury Media A year's worth of research conducted by Google TV has little to offer in terms of consumer viewing revelations, but the program has much to offer DRTV advertising executives. In fact, those looking to improve client results and saving both agencies and clients money should make the research a must-read.   Meetings granted British Airways has extended its "Face-to-Face" campaign, a nonprofit effort to promote entrepreneurship in tough times, by launching "Business Opportunity Grants." It worked with digital agency Agency.com to create a dedicated microsite at www.ba.com/facetoface, as well as an online ad campaign that features display ads that link to the microsite.   Web Weekly Five Questions for: Jim DeRouchey, president, InfoUSA Database Licensing at InfoGroup, about local search InfoUSA Database Licensing, a division of InfoGroup, provides proprietary database services for value-added resellers. The company has recently announced content partnerships and expanded alliances with search companies such as Bing and V-Enable. DMNews chats with Jim DeRouchey, president of InfoUSA Database Licensing, about the challenges of local search and the company's strategy to meet that challenge, as well as its future plans.   more » Today's lists and databases Wealth Builders Membership Buyers New list — Wealth Builders Membership Buyers — True North List Marketing — This file contains highly responsive credit card buyers who have invested in a wealth builder kit, tutorial and customer support package that shows how to use search engines to sell products. Average purchase is $110.   eInfoPro New Business Phone Connects New list — eInfoPro New Business Phone Connects — eInfoPro — This file contains businesses that have just received a new phone service at a new location. It is sourced from telephone service providers.   Business Owners with Gender Select New list — Business Owners with Gender Select — Lead Me Media — This file contains female business owners. Their average income is $75,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort Click to check out the Top 10 Tips to win a Caples Awards Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: ABC gains five digital publishing members

September 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News USAA launches e-commerce loyalty program Mary Elizabeth Hurn USAA, a provider of financial services to current and former members of the US Armed Forces and their families, has launched an online loyalty program called USAA MemberShop. The program, created with loyalty shopping solutions provider Mall Networks, enables consumers to earn between 1% and 20% of their cash back or points on each dollar spent online with nearly 500 brand-name merchants.   Five Questions for: Jim DeRouchey, president, InfoUSA Database Licensing at InfoGroup, about local search Carol Krol InfoUSA Database Licensing, a division of InfoGroup, provides proprietary database services for value-added resellers. The company has recently announced content partnerships and expanded alliances with search companies such as Bing and V-Enable. DMNews chats with Jim DeRouchey, president of InfoUSA Database Licensing, about the challenges of local search and the company's strategy to meet that challenge, as well as its future plans.   The Information Refinery gets three new lists NCD Brands has awarded The Information Refinery management of three lists: the Century Business Solutions postal file, the Century Photo postal file and the Light Impressions postal file. All files feature gender, hotline and geography selections and are available beginning at $110/M.   Column Customer advocacy: Why do you need it? How do you get it? Warren Hunter, chairman and CEO, DMW Worldwide LLC When we think of customer advocacy, we often think of what we can do to be an advocate for our customers: How do we find ways to assist them? But what's on my mind here is: What can we do to make our customers become advocates for us?   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Click to check out the Top 10 Tips to win a Caples Awards Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.