DMNews: R2C Group adds Adroit technology

January 26, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Today's News R2C Group adds Adroit technology Mary Elizabeth Hurn January 26, 2009 Direct response agency R2C Group has added Adroit technol­ogy to its collection of services, enabling it to manage clients' online display ad creative and adjust the ads' elements in real time. As a third-party platform, Adroit allows agencies to test clients' ads and provide geo-targeting.   Graco names LeapFrog Interactive media agency of record Chantal Todé January 23, 2009 Juvenile products company Graco has named LeapFrog Interactive its media agency of record. The agency will be responsible for online brand and product support, including launching a significant online media campaign incorporating multiple channels in the second quarter.   SAP aids global growth for bed retailer Lauren Bell January 23, 2009 Hästens, a manufacturer of handmade luxury beds with 330 retail stores worldwide, has implemented SAP CRM in its push for global growth.   Wondertime to fold Lauren Bell January 23, 2009 The economy has taken another toll on magazines: Disney's Wondertime magazine will cease publishing after its March issue.   Obama a model for one-on-one marketing Sharon Goldman January 26, 2009 As I watched the inauguration of President Obama last week with bated breath — mostly in fear of being kicked off of the NYTimes.com live video feed, which did eventually happen — I wasn't thinking much about the state of direct market­ing. I was too busy wondering how Michelle Obama could stand and walk for hours in those shoes!   Sewing enthusiasts list now available January 23, 2009 List Connection Inc. has introduced the A Common Thread list to the market. This list is composed of people who enjoy sewing, quilting and other needlework activities.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Dating sites fight for Valentines Dianna Dilworth January 26, 2009 As Valentine's Day approaches, single consumers are shopping for love on the Web, and online dating sites are looking to attract them, making online dating a growth area for e-commerce.   Facing dismal '09, carsellers look for loyalty Lauren Bell January 26, 2009 This year and next will be critical for auto dealers and manufacturers to improve customer loyalty, and both will have difficulty surviving if they do not commit to viable and sincere customer retention strategies, according to research from RL Polk and Co. The RL Polk and Co. assess­ment also shows that poorly selling vehicles and unprofitable dealerships will not survive, but concludes, ultimately, that "Detroit will pull through this."   Today's lists and databases Art.com January 26, 2009 New Selects - Art.com - Belardi/Ostroy - Description: This file contains people who have bought art and/pre home décor items from Art.com.   World Evangelical Donors January 26, 2009 New List - World Evangelical Donors - The Catamount Group - Description: This file contains people who have donated to Christian and/or Evangelical sponsored relief efforts in third world countries.   Truck Owners January 26, 2009 New List - Truck Owners - Dunhill International List Co. - Description: This file contains truck owners who work in a variety of different industries.   AmeriBase - Texting for Coupons January 26, 2009 New List - AmeriBase - Texting for Coupons - Mobile Marketing - Lighthouse List Company - Description: This file contains coupon users who are tech savvy.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples finalists Caples Awards finalists announced   CLICK HERE to find out more about the Awards dinner, March 19, 2009.   DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   EARLY BIRD SPECIAL DEADLINE EXTENDED THROUGH JANUARY 26 ACT NOW & SAVE $100 CLICK HERE to register today  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive What agencies wish marketers knew DMNews asks five top agency executives what they wish marketers knew about working with a direct or digital agency - that they typically don't. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Account Executive Dunn Data Company   Brewster, New York Segment Marketing Director Elsevier   Philadlephia, Pennsylvania Sr Director Customer Marketing Elsevier   Philadelphia, Pennsylvania Creative Director SKM Group, Inc. Depew, New York Direct Mail Retail Marketing Manager, Vice President Compass Bank Birmingham, Alabama Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey
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