DMNews: Shop.org executive Silverman resigns to found startup

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July 23, 2010 Check out DMNews on your smartphone Advertisement Applying Social Identity: 7 Best Practices for Driving Registrations Enabling your users to register with an existing identity from Facebook, Twitter, Yahoo or other provider is one of the most powerful tools available today. Learn how applying best practices can increase registrations on your site by as much as 25%. Download the Free Whitepaper Now Today's News Shop.org executive Silverman resigns to found startup Kevin McKeefery Scott Silverman, executive director at Shop.org, is leaving his post August 13 to co-found an e-commerce startup.   Tailor holiday messaging according to calendar: Epsilon Kevin McKeefery Consumer purchase behavior around the holidays peaks at different times for online versus in-store shopping, and marketers need to adjust their messaging appropriately, according to Epsilon's Holiday Trend Report, released July 22.   Pappas Group pushes .co extension Ryan Chatelain Brand development agency Pappas group is helping .CO Internet SAS roll out its integrated campaign to promote the new .co web extension, which went live July 20.   Advertisement New white paper! Testing for higher conversions Increase conversions with online testing. This new white paper provides strategies, tactics & examples. Get the scoop on A/B versus multivariate, testing risk & reward. Test wave samples and much more. Download the online testing white paper now. From the print edition Rate increases outrage mailers Kate Muth Marketers and catalogers that rely on the mail to reach consumers decried the US Postal Service's proposed "exigent price increases," saying the rate hikes would have drastic negative financial repercussions for their 2011 operational and marketing plans.   Twitter e-commerce play a mixed bag for marketers Ryan Chatelain Marketers are keeping an open mind about using Twitter's just launched Early Bird Exclusive Offers e-commerce service, but none made a concrete committed to using the deal-promotion platform.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog M-commerce stealing business from e-commerce? Ryan Chatelain Is mobile commerce increasing companies' sales, or is it cannibalizing their e-commerce business? That was one of the discussions held at MeritDirect's Business Mailer's Co-Op and Interactive Marketing Conference on July 15 in White Plains, NY.   more » Today's lists and databases Estrela Health & Beauty Enthusiasts Management Estrela Health & Beauty Enthusiasts Management - Management - This file contains individuals who have filled out an extensive questionnaire, providing us with information on their demographic, psychographic and geographic characteristics.
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