Thursday, November 13, 2008

DMNews' Database Weekly: The Kahala taps ClickSquared for database, e-mail marketing


November 13, 2008

News


The Kahala taps ClickSquared for database, e-mail marketing

Lauren Bell November 12, 2008

The Kahala Hotel and Resort has signed ClickSquared Inc. to help build its interactive relationship marketing communications program. With ClickSquared, the Kahala will focus on database and e-mail marketing to create personalized interactive communications for its guests, based on their individual preferences.
 

TNS launches retail practice, hot products list

Chantal Todé November 12, 2008

Media and marketing intelligence firm TNS, which was recently acquired by WPP Group, has launched a new retail and consumer products practice.
 

M Financial Group turns to SmartOffice for CRM

Lauren Bell November 12, 2008

M Financial Group has shifted its CRM functions into E-Z Data's hosted SmartOffice platform. Member firms of the national financial services organization will now use SmartOffice practice management and data tools. M Financial also will use E-Z Data's SmartIntegrator, which makes it easier to combine other functionalities and upgrades with the system.
 

Meijer taps QuantiSense for database, consulting work

Lauren Bell November 12, 2008

Meijer, a retailer with stores in Michigan, Ohio, Illinois, Indiana and Kentucky, has enlisted QuantiSense for business intelligence (BI), data warehousing and consulting work.
 

Nielsen and WPP swap data assets

Lauren Bell November 11, 2008

The Nielsen Co. and WPP have agreed to trade some research and data assets in response to regulatory requirements.
 

Column


Obama: Technology and customer service

Bruce Dresser, CMO, Echopass November 12, 2008

In advance of Obama's election victory, it was clear that the US and global economies would be in trouble for a while. Whoever would become President-elect, one lingering consequence would be the need for companies in most, if not all, sectors of the economy to reduce capital expenditures. That didn't mean customer service should have to suffer or that technology expense would cease, but that enterprises would need to find alternative solutions to meet both ends of the customer care requirements: keeping their technology current and meeting customer service goals.
 

DMNews' Essential Guide to Lists, Database Marketing & Data Services

The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online

January 28, 2008

The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
 




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DMNews: Valassis plans layoffs following Q3 results

November 13, 2008

Today's News

Valassis plans layoffs following Q3 results

Bryan Yurcan November 12, 2008

Valassis Communications Inc. said it would be cutting about 3% of its US work force, coming on the heels of a third-quarter loss of $5.2 million.
 

TNS launches retail practice, hot products list

Chantal Todé November 12, 2008

Media and marketing intelligence firm TNS, which was recently acquired by WPP Group, has launched a new retail and consumer products practice.
 

M Financial Group turns to SmartOffice for CRM

Lauren Bell November 12, 2008

M Financial Group has shifted its CRM functions into E-Z Data's hosted SmartOffice platform. Member firms of the national financial services organization will now use SmartOffice practice management and data tools. M Financial also will use E-Z Data's SmartIntegrator, which makes it easier to combine other functionalities and upgrades with the system.
 

Associated Press, Virgin Mobile debut new mobile Web sites

Dianna Dilworth November 12, 2008

The Associated Press has teamed up with Virgin Mobile USA to create two new teen-inspired mobile Web sites. The AP Entertainment and CUBI, "Can You Believe It?" mobile Web sites are accessible by Virgin Mobile USA customers from the VirginXL on-deck homepage.
 

SplashCast chosen for Entercom's social network marketing

Mary Elizabeth Hurn November 12, 2008

Entercom Communications Corporation, a US-based radio broadcasting group, has tapped SplashCast, an emerging media content syndication service, for its social network marketing efforts. SplashCast microchannels, which are virtual, interactive, embeddable TVs, will be available on the Web sites of 70 of Entercom's radio stations.
 

Lotame releases Time Spent technology for social networks

Mary Elizabeth Hurn November 12, 2008

Lotame has released its Time Spent technology, which is part of its Crowd Control advertising platform. This technology allows companies to track how much time consumers spend in front of and engaged with advertisements on social networking sites such as Bebo, Flixter, Meez and Fotolog.
 

Book readers list now available

November 12, 2008

RMI Direct Marketing Inc. has introduced the Book Readers of America with E-mail Addresses list to the market. This list is comprised of individuals who enjoy reading in their spare time.
 

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In This Week's Print Edition

Reach out for the needy

Chantal Todé November 10, 2008

An increase in demand means nonprofit organizations providing social services must pump up their outreach efforts.
 

Toy regulations affect direct retailers

Chantal Todé November 10, 2008

Toy catalog and Internet retailers are scrambling to meet deadlines for new regulations from the Consumer Product Safety Commission regarding the banning of lead and phthalates in toys, as well as how they inform consumers about toy safety warnings.
 

Today's lists and databases

Jewish Business Executive Source

November 13, 2008

New List - Jewish Business Executive Source - Market Builders - Description: This file contains Jewish business owners. They are 59% male and have an average income of $50,000.
 

Camp Trillium

November 13, 2008

New List - Camp Trillium - Resolve Corporation - Description: This file contains members of Camp Trillium, a camp that provides kids with cancer recreational programs and hospital care year round.
 

Avid Home Shopping Enthusiasts

November 13, 2008

New List - Avid Home Shopping Enthusiasts - eTargetMedia.com Inc. - Description: This file contains shoppers who enjoy shopping from their homes.
 

Trade Business Finance Magazine Subscribers

November 13, 2008

New Selects - Trade Business Finance Magazine Subscribers - Walter Karl - Description: This file contains finance magazine subscribers, sourced by Trade Business.
 

Classified



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In e-mail marketing, reputation is everything. Our experts examine the ways in which e-mail marketers can manage their reputation. Click here to read.

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© 2008 Haymarket Media Inc.