DMNews Email Marketing Weekly: Constant Contact launches iPhone app for e-mail marketing

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November 11, 2009 Check out DMNews on your smartphone Advertisement Benchmark Study: How Social Sharing Extends Email Reach Have questions about social sharing and email? Download Silverpop's latest benchmark study which offers unique insight into how social sharing extends email reach. Receive your free copy today! Inbox Insider Inbox Insider: Transactional e-mails build loyalty Dianna Dilworth Transactional e-mails are a great way for marketers to keep up with their customers and build loyalty. Digital bill statements are a good example of this.   News Constant Contact launches iPhone app for e-mail marketing Dianna Dilworth Constant Contact, an e-mail and digital marketing firm, has released QuickView, an iPhone application for marketers to manage e-mail campaigns via mobile device. Marketers can use the app to access contact lists and view campaigns and reports on the iPhone. The firm created the platform in response to customer demand.   Lovemoney.com hires StrongMail for e-mail marketing Dianna Dilworth Lovemoney.com, a personal finance Web site based in the UK, has selected StrongMail to power its e-mail marketing.   RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media Dianna Dilworth RaceTrac Petroleum, which operates more than 525 retail gasoline and convenience stores in 12 southeastern states, has teamed up with BrightWave Marketing to power its e-mail and social marketing efforts.   IAB challenges bill that could expand FTC's power Dianna Dilworth The Interactive Advertising Bureau is alerting constituent groups to a bill in Congress that could expand the power of the Federal Trade Commission.   30th Anniversary Do not miss the opportunity to market your services, align your brand and celebrate your industry through the publication that has covered it from its inception. The DMNews 30th anniversary issue closes November 9, so reserve your space today and be a part of the highly anticipated edition of the leading direct & digital marketing publication, DMNews. To find out more and reserve space, please contact Sammy Patel at 646.638.6171 or Sammy.patel@dmnews.com Deadline is this Friday! Opinion E-mail marketing best practices for local business Michele Fontanelli Arnett, VP of marketing & e-commerce, Meta Media E-mail marketing is one of the most effective retention marketing techniques available to digital marketers today. Whatever business you're in - whether you're a local hairdresser trying to increase return traffic to your salon or a multi-million dollar e-commerce site with more than 1,000 products to sell - e-mail marketing should be one of the highest priorities within your online marketing strategy.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Basic steps to break through inbox clutter By Kim Harrison During the recession, companies launched e-mail campaigns in record numbers because it is cost-effective and measurable. According to a study by Forrester Research, spending on e-mail marketing in the US will balloon to $2 billion by 2014. In many cases, marketers are opting to shift marketing money from traditional media to interactive marketing.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! Lists and Databases Air, Rail, Sea and Transportation New list — Air, Rail, Sea and Transportation — Bethesda List Center — This file contains executives in transportation. They are responsible for shipping people, packages and cargo.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Digital Insider: News from HP, Visa and Google

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November 10, 2009 Check out DMNews on your smartphone Inside Digital Customized digital content supplements advertising Cara Wood When Bigelow Tea wanted to attract more visitors to its Web site and better engage them, it launched the Tea Talk blog and corresponding social network presence on MySpace, Facebook and Twitter. The social media presence especially came in handy last year, when a subset of customers was outraged at the discontinuation of the Fruit and Almond Tea, and Bigelow — the person — answered.   Latest News Google buys AdMob for $750 million Carol Krol Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice."   Visa integrated campaign ties to Vancouver Olympic Games Dianna Dilworth Visa is conducting an integrated campaign for the 2010 Olympic Games in Vancouver to urge consumers to use the company's credit cards while traveling there. The effort builds on Visa's effort for the 2008 Beijing Olympic Games, which used the tagline, "Go World."   HP developing behavioral tool Carol Krol Hewlett-Packard, a marketer that has moved 40% of its ad budget to the digital space, is beta-testing i-catcher, a behavioral tool that it plans to launch in March 2010. I-catcher charts consumers' attention to each piece of content on a Web page. Some HP customers are using the product in beta, but the company would not reveal the identity of those clients.   Q3 declines don't tell digital story Mary Elizabeth Hurn Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising — because it shows ROI.   Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases Carol Krol With Thanksgiving falling late in November, consumers will start shopping prior to so-called Black Friday and Cyber Monday, according to Experian's data analysis. Those days mark the start of the Holiday shopping season.   Opinion Social commerce: Strategies for extending online shopping beyond the e-commerce site Fumi Matsumoto, Co-founder & CTO, Allurent For many retailers, 2009 has been the year of social media. Forrester Research reported that 64% of retailers surveyed invested in social media this year. Investment so far has been primarily around interactive marketing and a fairly straightforward presence in blogs, or other third party social media such as Facebook, Twitter, or YouTube. But for retailers interested in expanding their distribution channel, social media and social networks are quickly becoming an area that they cannot ignore.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Should CPA replace your CPC model? Dan Yomtobian, CEO, ABCSearch The cost per click (CPC) and cost per action (CPA) advertising models have been vying for first place in ad spend for several years now. The debate over which method is better still has not been resolved. On the surface, CPA makes a lot of sense, especially for an advertiser. Who wouldn't want to invest in a plan where you only pay for advertising if and when a customer actually buys something?   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Google buys AdMob, USPS announces 2010 price changes

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November 10, 2009 Check out DMNews on your smartphone  Today's News Google buys AdMob for $750 million Carol Krol Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice."   Postal Service announces mix of price cuts, increases for 2010 Frank Washkuch Less than a month after the US Postal Service announced it will not raise rates for 2010 on its "market dominant products," a category that includes services used largely by direct mailers and publishers, the agency revealed a mix of increases and rate cuts on other services for next year.   Visa integrated campaign ties to Vancouver Olympic Games Dianna Dilworth Visa is conducting an integrated campaign for the 2010 Olympic Games in Vancouver to urge consumers to use the company's credit cards while traveling there. The effort builds on Visa's effort for the 2008 Beijing Olympic Games, which used the tagline, "Go World."   Alterian reports 40% increase in first-half earnings Nathan Golia Analytics services provider Alterian reported revenue of $24.1 million for the first half of fiscal 2009, a 40% increase from the first half of the previous year. This included a 44% growth rate in North America, up from a 19% growth rate this time last year.   Kroll releases motorsport list Kroll Direct Marketing introduced the Motorsport Marketing Subscriber Masterfile list to the market November 5. This file contains automotive enthusiasts that read 'Classic Motorsports' and 'Grassroots Motorsports' magazines.   30th Anniversary Do not miss the opportunity to market your services, align your brand and celebrate your industry through the publication that has covered it from its inception. The DMNews 30th anniversary issue closes November 9, so reserve your space today and be a part of the highly anticipated edition of the leading direct & digital marketing publication, DMNews. To find out more and reserve space, please contact Sammy Patel at 646.638.6171 or Sammy.patel@dmnews.com Deadline is this Friday! From the Print Edition Brand marketers rethink e-commerce Chantal Todé Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales.   Should mobile efforts focus on the iPhone? Apple is actively promoting the wide range of applications available for its iPhone. Two experts take sides on whether to focus on that device or a number of smartphones.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! Podcast PRC Chairman Ruth Goldway chats with Frank Washkuch November 3, 2009 News Editor Frank Washkuch talks with Ruth Goldway, chairman of the Postal Regulatory Commission, about the most notable events in the agency's history and what it is looking forward to in coming years. Today's lists and databases Air, Rail, Sea and Transportation New list — Air, Rail, Sea and Transportation — Bethesda List Center — This file contains executives in transportation. They are responsible for shipping people, packages and cargo.   Levenger Z24 New list — Levenger Z24 — Belardi/Ostroy ALC — This file contains buyers of stationery and other office products. Prospects are generally between 35 and 66 years of age with a median household income of $75,000. Average order is $135.   Retail Promotional Product Buyers From New Century Direct New list — Retail Promotional Product Buyers From New Century Direct — The Information Refinery — This file contains catalog and online buyers of promotional products for retail stores. Products purchased include signs, merchandise displays, banners, shelving items, pegboard, bags, boxes, hangers and security products.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.