DMNews' Database Weekly: Citi teams with Amazon for bigger loyalty program

December 4, 2008 News Citi teams with Amazon for bigger loyalty program Lauren Bell December 03, 2008 Citigroup Inc. has partnered with Amazon.com Inc. to add select Amazon merchandise and services to its rewards program offerings. Members of Citi's ThankYou Rewards Network can use points accrued through the loyalty program to purchase products offered on and fulfilled through Amazon.com.   Tommy Bahama turns to Acxiom for first loyalty efforts Lauren Bell December 02, 2008 Luxury retailer Tommy Bahama has tapped Acxiom Corporation to help lead its first foray into loyalty and database marketing. Acxiom is providing direct marketing services, data hygiene, segmentation and analytics to the brand, which has bricks and mortar and online retail operations as well as wholesale and restaurants.   DMNews talks with Scott Terrill, VP of marketing, Suddenlink Communications December 01, 2008 Scott Terrill, VP of marketing for cable, phone and Internet service provider Suddenlink Communications, discusses Pluris Marketing's Offer Management and Optimization   Harrah's makes loyalty mobile Lauren Bell December 01, 2008 Casino operator Harrah's Operating Company Inc. is testing a new mobile-based loyalty program from bCode. Inter­nally, the program is known as "T.I.P." for "Texting Important People." T.I.P., in test mode at Harrah's Atlantic City, Harrah's New Orleans and Show­boat Atlantic City, is an opt-in program that allows guests of Harrah's casinos to receive special offers from the com­pany via text message.   Hasler turns to Bluewolf, Salesforce Lauren Bell November 21, 2008 Hasler Inc., a provider of postage and handling products, has deployed two custom CRM applications from Salesforce.com with the help of software-as-a-service (SaaS) consulting firm Bluewolf. The Salesforce offerings are being used by Hasler dealers nationwide, replacing a variety of other systems and creating a standardized database throughout the company.   Column How smart marketing can give destinations an edge in a tough economy Richard Reasons, president, Simpleview Inc. December 03, 2008 A recently released Travel Industry Association (TIA) report confirms what we already suspected: Travel is down, and the decline through 2009 is expected to continue with a projected 1.3% drop in leisure travelers and a 2.9% drop in business travelers.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Boston weekly acquires Spanish-language counterpart

December 4, 2008 Advertisement Today's News Boston weekly acquires Spanish-language counterpart Lauren Bell December 03, 2008 Phoenix Media/Communications Group, a Boston-based alternative weekly publisher, has purchased Spanish-language weekly El Planeta for an undisclosed sum. The goal is to attract a larger Hispanic audience to the 265,000-circulation Boston Phoenix, which targets its free distribution to young, urban trendsetters.   Intellivent partners with frozen food home deliverer Bryan Yurcan December 03, 2008 Marketing firm Intellivent Group today announced a partnership with Schwan's Home Service Inc., the world's largest frozen food home delivery company. Intellivent has been selected to create a comprehensive advertising, sampling and promotion program for Schwan's.   Mimeo.com opens new plant Chantal Todé December 03, 2008 Mimeo.com has opened a new 75,000-square foot data center and Web-enabled print production and distribution facility in Newark, NJ. The company, which provides online, on-demand printing for business documents and marketing materials, began operations in Newark in September to meet the needs of its growing customer base, particularly in the Northeast.   Publicis Groupe acquires China-based W&K Communications Mary Elizabeth Hurn December 03, 2008 Media and communication giant Publicis Groupe has acquired Chinese advertising agency W&K Communications. The company will now be rebranded as Leo Burnett W&K Beijing Advertising Co. and fall under the Leo Burnett Greater China umbrella.   Nonprofit TNA finds e-mail more efficient than direct mail Dianna Dilworth December 02, 2008 The Trigeminal Neuralgia Association (TNA), a nonprofit health organization that serves patients with neuropathic face pain, has found that e-mail is more cost-effective than direct mail to increase Web traffic. Since the TNA teamed up with StreamSend last year to send its 'TNA Headline News' e-mail newsletters, the mailing list has doubled to 20,000, and the average open rate is at 25%. In addition, the site attracts 50,000 unique visitors a month.   Cell phone users list now available December 03, 2008 Lighthouse List Company has introduced the AmeriStyle — Cash, Credit or Cell Phone list to the market. This list contains individuals who pay their bills through their mobile phones.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition From soup to stamps Bryan Yurcan December 01, 2008 The USPS' Bernstock on moving from the private sector to public sector   Time's People debuts Crisp mobile WAP site Dianna Dilworth December 01, 2008 People.com has teamed up with mobile services firm Crisp Wireless to debut People.com Mobile. The site was cre­ated and hosted in conjunction with launch partner Samsung, which sponsored the entire site and text alerts for the launch.   Today's lists and databases Total Franchise Services Affluent File December 04, 2008 New List - Total Franchise Services Affluent File - Boutique List Services - Description: This file contains people who have started a franchise through a successful franchise company and have assets amounting to $250,000 or more.   Just in Time Credit Card Prospects December 04, 2008 New List - Just in Time Credit Card Prospects - ListBargains - Description: This file contains individu­als whose credit line is nearly expired.   Mastodonte: Pet December 04, 2008 New List - Mastodonte: Pet - Cornerstone List Management - Description: This file contains people who have responded to pet offers.   800# Travel Responders December 04, 2008 New Selects - 800# Travel Responders - List Connection Inc. - Description: This file contains consum­ers of a travel package who responded to a mail piece by calling an 800 number to enter into a sweepstakes.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing $150K Sr. Manager, Online Marketing $120K Sales Manager-Biz Dev --- Data Solutions $100K Assoc. Marketing Mgr., Ecommerce $75K NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine $80K New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission Upstate NY Account Supervisor-Direct Agency - $80K Mid-Atlantic States PA Manager, Marketing $75K VA/MD/DC Metro Manager, Marketing $110K Sales Manager/Biz Dev- Database Solutions $100K Marketing Specialists $80K West Coast CA Sales Manager/Biz Dev- Database Solutions $100K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Looking ahead: The deal with digital Adam Turinas, EVP of client development at Organic, shares his 2009 digital marketing predictions. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Direct Mail Marketing Manager Dow Jones & Co.   South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc.   United States Senior Account Executive MindFire Inc.   Multiple locations, United States DM/ Direct Response Copywriter Provide Commerce San Diego, California VP - Operations/Traffic Management V12 Group Red Bank, New Jersey Director, Direct Marketing Marketing Architects, Inc. Minneapolis, Minnesota Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.