DMNews: Mail preference services get upgraded

September 26, 2008 Advertisement Today's News Mail preference services get upgraded September 25, 2008 Catalog Choice and the Direct Marketing Association both announced enhancements to their mail preference services this week. Catalog Choice recently signed up some of the catalog industry's biggest players, including Williams-Sonoma, Orchard Brands, Crate & Barrel and LL Bean in addition to over 1 million consumers.   MySpace opens music store Dianna Dilworth September 25, 2008 Social networking giant MySpace is taking on Apple's iTunes with a new music downloading business. The new effort moves the site from a place to learn about bands by making friends and listening to tracks to offering a full-fledged e-commerce business.   InfoGroup partners with UBL Bryan Yurcan September 25, 2008 InfoGroup, formerly InfoUSA, has partnered with UniversalBusinessListing.org to offer an integrated service that adds InfoUSA's Express Update capability to UBL's online business profiles.   Bonnier Corp. acquires Working Mother Lauren Bell September 25, 2008 Bonnier Corp. has acquired Working Mother Media Inc., publisher of the magazine Working Mother. The acquired company also produces a number of events and conferences, as well as the research initiative "The 100 Best Companies for Working Mothers."   L.A. homes to get new luxury magazine Lauren Bell September 25, 2008 Homefront LA, a luxury shelter magazine, will launch in January 2009 with a circulation of 35,000. The glossy, which will be published 10 times in 2009, will be delivered for free to 20,000 targeted households in select Los Angeles neighborhoods, including Bel Air, Beverly Hills, Malibu and West Hollywood.   Americans Enduring Mental Health Disorders list available September 25, 2008 ListSolutions has introduced the Americans Enduring Mental Health Disorders list to the market. These are people who have reported that they or a member of their household suffers from one or more mental health disorder.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition To win a Caples award, get creative Douglas Quenqua September 15, 2008 In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.   Creative campaigns from HoneyBaked Ham Co., Grainger and PETCO September 22, 2008 Premium mailer delivers 7% response rate for HoneyBaked Ham Co.; Web-based magazine extends reach for industrial supplier Grainger; and PETCO promotes consumer-generated content.   To gain market share in a recession, try social marketing Sara Holoubek September 22, 2008 While some economists fear that the US economy borders on recession, especially in the wake of the Federal Reserve's bailout of AIG last week, there is little doubt that the marketing and media industry is already suffering.   Today's lists and databases Fit & Ready — Work & Workout September 26, 2008 E-mail - Fit & Ready — Work & Workout - The Services Group - Description: This file contains business executives who are dedicated to their businesses and their bodies by keeping physically fit and mentally prepared. This list is developed from business files, self-reported consumer surveys, overlaid with consumer demographics and matched to a permission-based e-mail database. Selects: 147,593 universe   Si Hablo Español September 26, 2008 New List - Si Hablo Español - ListBargains - Description: This file contains Latinos who prefer to receive publications in Spanish. They are 60% male with an average income of $50,000.   Student Scholarship Education Center Applicants September 26, 2008 New List - Student Scholarship Education Center Applicants - Infocore - Description: This file contains college-bound students who have applied for a specialty scholarship to help them study and take education courses. To qualify for the scholarship, the students provide personal information including postal addresses and e-mail addresses.   LASO Esoteric Buyers Germany September 26, 2008 New List - LASO Esoteric Buyers Germany - JR Direct - Description: This file contains direct mail buyers who have purchased ser­vices from clairvoyants including lucky numbers, charms and predictions. Their average unit of sale is $39.   Classifieds Account Coordinator Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred. Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email. Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Deadline is Sept. 29 Do you have the best direct-marketing campaign? Then you must enter the 31st John Caples International Awards today. CLICK HERE to submit your entry today.   Problem Solver: How can I rapidly rev up direct mail response? An industry expert shares three tips on how to boost your response quickly and cheaply. Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market Director of Online Marketing Giant Eagle, Inc   Pittsburgh, Pennsylvania Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
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