DMNews: Richemont takes over Net-A-Porter; Ad Council, TheTruth.com launch campaigns

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April 5, 2010 Check out DMNews on your smartphone Today's News Richemont acquires full control of Net-A-Porter Nathan Golia Swiss luxury retailer Richemont agreed to acquire the rest of London-based luxury e-commerce site Net-A-Porter.com on April 1. Prior to the deal, Richemont owned 33% of the company. The deal is valued at $343 million.   SAMHSA, Ad Council address teen suicide Dianna Dilworth The Substance Abuse and Mental Health Services Administration (SAMHSA) has joined the Ad Council and the Inspire USA Foundation to conduct a PSA-focused integrated campaign to reduce teen suicide. DDB New York created the push, which launched April 1.   Zwinky.com, TheTruth.com team up for anti-teen smoking campaign Dianna Dilworth Zwinky.com, IAC's virtual community, has partnered with TheTruth.com on a digital campaign urging teens to avoid smoking. The push launched April 2.   Marketers must lead the way on data intelligence Carol Krol Editor-in-chief, DMNews Data intelligence is on my mind as I write this at 30,000 feet. I just spent 24 hours in Little Rock, AR, on a trip that included meetings with executives from two different data services companies.   DMNews prepares second Agency Business Report DMNews is looking for feedback from direct and digital marketing agencies for its second annual Agency Business Report. The magazine has prepared a questionnaire that covers all aspects of the creative agency business, from nuts-and-bolts information such as office locations and top executives, to opportunities for bragging rights such as top clients and key campaigns from 2009.   From the print edition IPad changes digital, mobile game Dianna Dilworth Marketers are looking to Apple's iPad as a white knight for enhancing their digital and mobile tactics.   More direct agencies add creative capabilities Pamela Oldham Many direct marketing firms have bolstered their creative practices by hiring or promoting staffers to top executive-level creative positions.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Golf Direct On-Course and Sampling Program New insert program — Golf Direct On-Course and Sampling Program — PlusMedia — This file offers placement in a golf-centered publication handed out at courses. Readers are 78% male with an average age of 46 and average income of $95,000. Nearly all are homeowners and more than half are married.   National Geographic Members International New list — National Geographic Members International — Mardev-DM2 — This file contains international members of the National Geographic Society, who receive the English language edition of National Geographic magazine as a benefit of membership. Seventy percent are male.   Shutterfly Photos Packages New insert program — Shutterfly Photos Packages — Leon Henry Inc. — This file places inserts into outbound print orders fulfilled by Shutterfly, a Web site that enables consumers to share, print and preserve their digital photos. Average age is 35. The file is 80% female. Average income is $60,000.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

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