DMNews: No loyalty changes yet for United, Continental, Pepsi to launch iPhone app for CRM

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May 4, 2010 Check out DMNews on your smartphone Paid Content Expand your growth possibilities by breaking new ground. The Christian Appalachian Project donor file now features a variety of selects, including Spanish-Speaking donors. This list is an ideal audience for non-profit causes and publications, books, catalogs, book clubs, and senior offers. View all lists available | Contact Rich Leary; 203-825-4618 RMI Direct Marketing Inc. Today's News United, Continental loyalty programs to remain active through merger process Nathan Golia United Airlines and Continental Airlines promised customers "the industry's leading frequent flyer program, offering vast opportunities for customers to earn and redeem miles" when announcing their May 3 merger.   PepsiCo to launch geotargeted CRM iPhone app Dianna Dilworth PepsiCo will launch a mobile loyalty application for the iPhone this month to connect consumers with fast-food restaurants that sell its products. Mobile services firm Zumobi created the app.   Infogroup reports 3% Q1 revenue drop Nathan Golia Infogroup reported May 3 that its net income in the first quarter of 2010 was $7.3 million, up from a $9.4 million loss in the same period last year. Operating income was $12.3 million, compared to operating income of $2.7 million in the first quarter of 2009.   E-Dialog acquires MBS for $22.5 million Dianna Dilworth E-mail marketing firm e-Dialog has acquired database marketing company MBS from World Marketing Inc. for approximately $22.5 million in cash. It is the second acquisition in a month for e-Dialog, which bought Philadelphia-based mobile services company M3 on April 21.   Drugstore.com unveils allergy, eco-friendly product e-commerce sites Iris Dorbian Online retailer Drugstore.com launched two e-commerce sites, AllergySuperStore.com and TheNaturalStore.com, last month. The sites target allergy sufferers and eco-friendly shoppers, respectively.   IMarketing acquires SaaS firm TrackingSoft Kevin McKeefery Web-focused agency iMarketing has acquired software-as-a-service company TrackingSoft. IMarketing did not disclose financial terms of the deal, which closed last week.   From the print edition For agency hiring, many happy returns Rose Gordon Executives and hiring experts explain why agencies are back on the recruiting trail after last year's hiring freezes.   Marketers' wish lists Clients describe what they really need from their agency partners to help them build profitable, long-term relationships.   Today's lists and databases Life Events — Online Diabetic and Durable Goods Buyers New list — Life Events — Online Diabetic and Durable Goods Buyers — Lighthouse List — This file contains direct mail and online responsive consumers who have all searched or responded to diabetic offers from a variety of online marketers. Average income is $40,000. Average unit of sale is $59. The file is 60% female.   Red States Masterfile: Coalition Select New list — Red States Masterfile: Coalition Select — Stratamark Lists — This file contains mostly conservative donors to political candidates, party committees and large 527 political mailers. It is 60% male.   The Chronicle Review E-newsletter Subscribers Email List New e-mail list — The Chronicle Review E-newsletter Subscribers Email List — Hippo Direct — This file contains subscribers to The Chronicle Review e-newsletter, which is published weekly by The Chronicle of Higher Education.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
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