DMNews: RR Donnelley closes two plants, lays off close to 500

March 6, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News RR Donnelley closes two plants, lays off close to 500 Chantal Todé March 05, 2009 R.R. Donnelley & Sons is shutting down two printing plants and laying off the employees who work there, according to recent reports in the Chicago Tribune and the Associated Press.Attempts to contact R.R. Donnelley via e-mail and telephone were unsuccessful. In light of the current economic conditions and the toll they are taking on the company's financial results, R.R. Donnelley is permanently shutting down its printing facility in Hillside, IL, according to the Chicago Tribune. All 118 people employed there are being let go.   Touchstone's February catalog was its last Chantal Todé March 05, 2009 Facing an uncertain economy and a dwindling universe of names for its acquisition efforts, cataloger Touchstone has made the decision to shut down. The last issue of the quarterly home décor book was mailed on February 25, and live orders will continue to be taken until the end of April. Sarah Luce, a former commercial interior designer, founded Touchstone in 1989. Its customers are mostly women 55 years who are interested in traditional home furnishings.   Smith Brothers named interactive AOR for Dreyer's ice cream snacks Chantal Todé March 05, 2009 Dreyer's frozen ice cream snack division has named independent marketing agency Smith Brothers Agency as its interactive agency of record. The work will include online marketing creative development, strategic planning, e-mail marketing and campaign development with the goal of increasing the division's brands online presence and enabling them to connect with consumers in more relevant ways.   Datran Media founder to depart, as company employs growth strategy Dianna Dilworth March 05, 2009 Digital marketing services firm Datran Media is seeing some changes at the executive level in a move to scale the business for growth and expansion. The changes are a part of the company's strategy to grow the business from a start-up to a larger enterprise business, the objective that was at play when Datran chairman/CEO Patrick Vogt joined this past fall.   Universal Music partners with teen site for video distribution Mary Elizabeth Hurn March 05, 2009 Universal Music Group (UMG) has formed a partnership with Kiwibox, a social networking site and weekly online magazine for teens. Under the agreement, more than 5,000 of UMG's full-length music videos will be available in Kiwibox Music Videos. The partnership creates branding and sponsorship opportunities for advertisers looking to reach Kiwibox's 2.4 million registered teen members.   Ping Mobile partners with Myxer Bryan Yurcan March 05, 2009 Ping Mobile, a full-service mobile agency, today said it would partner with Myxer, a Web site featuring ad-supported mobile entertainment, to offer mobile marketing and advertising solutions for Myxer's advertisers and interactive agencies.   Grant seekers list now available March 05, 2009 Macromark has introduced the Grant Funding Search Program Buyers list to the market. This list is composed of individuals who have bought an instructional CD and monthly membership to learn how to tap into $350 billion the government makes available each year in grant money.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll Industry execs say integrate search and social tactics President of Anvil Media, Kent Lewis, and Aaron Strout, CMO of Powered, extend their debate over the next evolution of social networks vs. search marketing into the DMNews.com comments. They, along with other marketing executives, agree that both social media and search must be used together in order to reach the next level of digital marketing. Have your say In This Week's Print Edition Creative campaigns from Holland Boone, Bella Jules and HT Market March 02, 2009   Brad Harris, owner of Big City Burrito February 27, 2009 DMNews sat down with Brad Harris, owner of Denver-area Big City Burrito franchises, to discuss the chain's integrated mobile campaign.   Today's lists and databases Edmund Optics Mail Order Buyers March 06, 2009 New Management - Edmund Optics Mail Order Buyers - Statlistics - Description: This file contains people who have bought optical equipment through mail from Edmund Optics.   IT Compliance Professionals from CiTDB March 06, 2009 New List - IT Compliance Professionals from CiTDB - Worldata - Description: This file contains contacts in the Information Technology industry.   Active Pre-Diabetes Sufferers at Home March 06, 2009 New List - Active Pre-Diabetes Sufferers at Home - Integrated Business Services - Description: This file contains people who are at risk for getting diabetes.   Atrinsic Masterfile March 06, 2009 New List - Atrinsic Masterfile - Adrea Rubin Management - Description: This file contains people who have filled out a form on an Atrinsic website to enter a sweepstakes, do a survey, better their finances, download media or play games online.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    ONLY THREE WEEKS LEFT TO REGISTER  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research

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