DMNews: Facebook partners with Nielsen for measurement

September 23, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  ADVERTISEMENT Make sure HTML doesn't sabotage your emails. Download our free HTML Email Survival Guide and you will learn: • Guidelines for HTML coding - to share with your technical staff and • HTML email design best practices and how-to's. Download the free HTML Email Survival Guide now Today's News Facebook partners with Nielsen for measurement Dianna Dilworth September 22, 2009 Facebook has teamed up with Nielsen in a strategic alliance to help marketers better measure social media campaign results. The partnership, announced September 22, has produced a tool called BrandLift, which polls Facebook users via opt-in surveys to measure consumer attitudes and purchase intent from display advertising on the social network.   Yahoo to launch global brand awareness effort Dianna Dilworth September 22, 2009 Yahoo will launch a global marketing campaign to build worldwide brand awareness on September 28. The company announced the effort at Advertising Week on September 22. The campaign, which boasts a $100 million ad budget across traditional and digital media for the next 15 months, seeks to make Yahoo, in the words of CEO Carol Bartz, "the center of people's online lives."   UPS conducts localized effort to promote Web printing service Frank Washkuch September 22, 2009 UPS is conducting a multifaceted marketing effort to promote its online printing service, which allows consumers and businesses to publish documents from the Web. The initiative targets small to midsize businesses.   Internet advertising to garner 15% share of global ad spend in 2010 Carol Krol September 22, 2009 Internet advertising will reach $64.7 billion next year, accounting for about 15% of global measured advertising spending, according to research from GroupM, the parent company of WPP media agencies Mediaedge:cia and MindShare. Ad spending will increase in both search and mobile, and the continuing ad spending decline in traditional media will increase Web advertising's increase in share, according to the report.   Kroll releases executive e-mail list September 22, 2009 Kroll Direct Marketing has released the Publibase Email Address Executive Masterfile International list to the market. The file is a cooperative database of e-mail addresses for executives sourced from publishers of business publications and directories; organizers of business events such as conferences, exhibitions and seminars; and registrants to online business service providers.   From the Print Edition Caples judging Cara Wood Discerning experts and creative professionals from throughout the industry and around the globe will be gathering this November to judge the 32nd annual John Caples International Awards. The competition is legendary for having high standards when it comes to critiquing the execution and strategy behind submissions.   Intuitive shopping experience, such as Amazon's, builds customer loyalty best Anthony DiBiase, creative director, Young & Rubicam Brands Southern California My No. 1 stop for online shopping is, hands down, Amazon.com. It is the gold standard when it comes to online retail. What attracts me to the site is not the usual set of tools that most people in the industry might highlight as impactful. For example, although I'm aware of the recommendation box, I rarely buy things that "other people who purchased 'X' purchased" — I'm more interested in searching for my own interests.   Web Weekly Dos and Don'ts: Webserts Webserts — banner ads placed in confirmation e-mails sent after an e-commerce purchase — have grown in popularity as e-commerce expands and list brokers look for new sources of income. Experts share their "Dos and Don'ts" for marketers looking for opportunities in this emerging channel.   more » ADVERTISEMENT Make sure HTML doesn't sabotage your emails. Download our free HTML Email Survival Guide and you will learn: • Guidelines for HTML coding - to share with your technical staff and • HTML email design best practices and how-to's. Download the free HTML Email Survival Guide now Today's lists and databases Chronicle of Philanthropy Email New e-mail list — Chronicle of Philanthropy Email — Hippo Direct — This file contains readers of The Chronicle of Philanthropy. These include nonprofit leaders, fundraising executives, donors and grant seekers.   Indigo Media Network Product Buyers New list — Indigo Media Network Product Buyers — Media Directions Inc. — This file contains buyers of a detoxing health supplement. The prospects are 60% female. Their average income is $45,000.   Princeton Executive Republican Party Contributors/Supporters New list — Princeton Executive Republican Party Contributors/Supporters — List Counsellors Inc. — This file contains supporters of Republican candidates. These conservative individuals are pro-life and support deregulating business, loosening gun control and lower taxes.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Duncan Gray blog post Duncan Gray, executive creative director at Proximity London, thinks a dose of reality can be a good thing. Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' E-Mail Weekly: Yahoo announces global brand awareness effort

September 23, 2009 Check out DMNews on your smartphone Advertisement Live Webinar: Automating Email to Drive Revenue and Customer Engagement Email marketing to customers based on prior actions and purchase history can be a powerful tool for boosting relevancy, conversions and revenue. Learn how leading footwear retailer FootSmart.com is generating $750K in new revenue, along with best practices for program design and implementation. Register Today News Yahoo to launch global brand awareness effort Dianna Dilworth Yahoo will launch a global marketing campaign to build worldwide brand awareness on September 28. The company announced the effort at Advertising Week on September 22. The campaign, which boasts a $100 million ad budget across traditional and digital media for the next 15 months, seeks to make Yahoo, in the words of CEO Carol Bartz, "the center of people's online lives."   The FCC pushes for net neutrality Dianna Dilworth The Federal Communications Commission (FCC) is set to propose rules that would prevent Web and wireless carriers from blocking Internet applications, a concept known as net neutrality.   American Express adds more options to Membership Rewards Mary Elizabeth Hurn American Express has expanded its Membership Rewards program, adding a "specials" section to its rewards site that offer cardmembers limited-time and -quantity deals on rewards including electronics, travel and entertainment. This program launched on Wednesday.   Sara Lee Deli debuts 'Mama saga' social media effort Dianna Dilworth Sara Lee Deli launched a social media campaign on September 14 to promote its pre-sliced deli meats to moms. The goal of the "Mama saga" effort is to build awareness of its prepackaged products and acquire new customers, while at the same time bolstering relationships with existing customers.   Advertisement Pivotal Veracity Debuts Game Changing Innovation in Email Intelligence Wish you knew which social influencers are posting your email to Facebook? Aspire to reach on-the-go customers who use an iPhone to read your email? Longing to identify which *specific customers* are getting your e-mail in the inbox vs spam folder or are adding you to their address book? MailboxIQ, a powerful new patent-pending technology from industry leader Pivotal Veracity, is empowering mailers with unprecedented new insight into the e-mailbox... Opinions Inbox Insider: E-mail marketing trends are getting more complex Dianna Dilworth Our Essential Guide to E-mail Marketing is coming out next month, and we are deep in the process of editing a slew of pieces from industry leaders. It is hopefully going to be an inspiring read for e-mail marketers. The articles range in topic from the basics of creating a campaign to in-depth explorations of the roles that deliverability, social media and triggered targeting play in a thorough e-mail program.   How to make the most of your e-mail manager Wendy Weber, president, Crandall Associates, Inc. An e-mail marketing manager is the person who oversees the development and growth of e-mail marketing programs. This person is responsible for all aspects of the planning, execution and analysis of e-mail marketing campaigns including contact strategy, calendar development, creative, segmentation, production and analytics. The e-mail marketing manager creates a one-to-one relationship with the customer, making it easier to respond to the customer's habits, interests and needs in a more immediate way than through other channels. An e-mail marketing manager has the potential to have tremendous, immediate impact on the bottom line. There is also the opportunity to react quickly to market conditions, and tailor messages very specifically to different segments of the audience.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   Essential Guide to Email Marketing coming October 26th This year's Essential Guide to E-mail Marketing is coming out on October 26. The new guide contains everything you need to know about e-mail marketing including tips, trends and techniques contributed by the e-mail industry's most experienced thought leaders. Addressing topics such as e-mail marketing 2.0, e-mail deliverability, analytics and measurement, as well as case studies with leading marketers, the Essential Guide is not to be missed. Pick up your copy early at the DMA Annual show at the DMNews booth.   Lists and Databases International Living Travel Masterfile New list — International Living Travel Masterfile — Namebank International — This file contains subscribers and product buyers from a publishing company focused on international investing. Companies that have used it include Kiplingers Personal Finance.   Click to check out the Top 10 Tips to win a Caples Awards Caples Community Ogilvy creative directors Vicki Azarian and Chris Landau explain how "Mr. Fong" used IBM Rational technology to keep software developers connected Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.