DMNews: Fandango runs mobile banner ads to promote new G.I. Joe film

August 7, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Fandango runs mobile banner ads to promote new G.I. Joe film Dianna Dilworth August 06, 2009 Online movie destination Fandango is running a new mobile marketing effort to promote the Paramount Pictures summer blockbuster film G.I. Joe: The Rise of Cobra, which opens August 7.   Southern Accents to cease print Lauren Bell August 06, 2009 Southern Accents, a Time Inc. publication focusing on Southern style and living, will cease publishing. The September/October 2009 issue will be the last print edition of the bi-monthly, though it is slated to continue online production at SouthernAccents.com. The economy, which has seen Southern Accents' ad pages drop 37% between Q2 2008 and Q2 2009 (per PIB), was cited as a major reason for the closure.   New agency, Geomentum, gets local Lauren Bell August 06, 2009 Mediabrands, a division of Interpublic Group of Companies, has launched a new agency called Geomentum. Geomentum uses "hyper-local," neighborhood-based, market intelligence to help clients plan, execute and measure campaigns targeted to the sub-ZIP code level.   Constant Contact reports 49% increase in revenue in Q209 Dianna Dilworth August 06, 2009 The industry has been buzzing about how e-mail has been doing well in the recession, and e-mail marketing services firm Constant Contact has more proof to support that case. The firm announced its financial results for the second quarter, which saw a 49% total revenue increase for the second quarter in 2008 from $20.8 million to $31 million, on August 6.   iCrossing taps UK CEO August 06, 2009 iCrossing, a digital marketing agency, announced August 6 that it has named Paul Doleman as CEO of its UK operation. He was previously chief technology officer. Doleman replaces Arjo Ghosh, who becomes chairman. As chairman, Ghosh will remain actively involved in the business with a focus on strategic direction and, in particular, European growth, the company said in a press release. Doleman will be based in iCrossing's Brighton office.   Intergi to manage online advertising for Tower Records Chantal Todé August 06, 2009 Tower Records has signed an exclusive advertising agreement with Intergi to represent and supply advertising opportunities for the Tower.com Web site. Tower.com offers an extensive collection of online music, home entertainment video and books. "As the Tower brand expands to include video games and accessories, our partnership with Intergi will play a significant role in providing our customers with a dynamic and accessible shopping environment," said Sabrina Miller, marketing manager for Tower.com, in a statement.   New bicycle insert program available August 06, 2009 Direct Media Millard is now manager of the Performance Bicycle and Bike Nashbar lists and insert programs. Both of these catalog-based programs work well for outdoor, health and conservation offers.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Toolbox: Social media, database, CRM, analytics Your social network can help with measurement issues, how to reply quickly to customers, understanding your media spend and more.   Sky's the limit for Infiniti convertible's new mobile campaign Dianna Dilworth To promote the launch of its new Infiniti G37 Convertible and the summer sales event, Nissan is running a multichannel marketing campaign with various mobile elements.   Web Weekly Dos and Don'ts of Social Media Because social media is designed primarily for networking with friends and peers, it is a delicate space to convey marketing messages. Like any social event, marketers should learn a certain kind of etiquette when entering this realm. Collin Douma, VP of social media, Proximity Canada; Paul Dunay, global managing director of services marketing for Avaya; Jeff Hilimire, managing director at Engauge Digital; and Aaron Shapiro, Partner at interactive agency HUGE, offer their Do's and Don'ts when it comes to social media marketing.   more » Today's lists and databases Donors to Charitable Causes by Active Network New list — Donors to Charitable Causes by Active Network — Belardi/Ostroy ALC — This file contains consumers who spend their time participating in events and activities supporting causes they're passionate about. The Active audience participates in and raises funds for thousands of cause-related events each year.   AWI-Kranky Pants New list — AWI-Kranky Pants — Andrews Wharton Inc. — This file contains mothers who are in need of information on their coming babies and are also in need of baby products, furniture and supplies. These women have purchased online, through direct mail or both.   All-Terrain Vehicle Magazine New list — All-Terrain Vehicle Magazine — The List Place — This file contains subscribers to All-Terrain Vehicle magazine, which is published four times per year by ATV Publishing LLC and reaches sports riders, utility riders and outdoor sportsmen. These readers are mostly male with an average age of 45 and an average income of $75,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research

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