DMNews' Database Weekly: Atlanta Spirit brings personal touch to marketing

January 15, 2009 Advertisement Predictive Analytics World - Bigger Wins! This February, you will learn how Fortune 500 companies are translating data into dollars through Predictive Analytics. Focused on both the strategic opportunity and tactical execution, Predictive Analytics World will set the stage for your own success by showing you how companies like Amazon.com, Charles Schwab, Chase and 3M are using predictive analytics for merchandising, marketing, risk management and customer lifecycle optimization. http://www.predictiveanalyticsworld.com/ News Atlanta Spirit brings personal touch to marketing Lauren Bell January 14, 2009 In an effort to improve its customer communications, Atlanta Spirit LLC — owner of the Atlanta Hawks, Atlanta Thrashers and Philips Arena — has signed a three-year agreement with NCR Corp.   Two named to InfoGroup board Bryan Yurcan January 14, 2009 InfoGroup today named Roger S. Siboni and Thomas L. Thomas as independent directors of its board of directors. Siboni and Thomas fill the positions vacated by the resignations of George Haddix and Vasant Raval last summer.   Certified Oil launches loyalty card program Lauren Bell January 13, 2009 Ohio-based Certified Oil Co. has launched a new loyalty program called "Certified Savings."   SF Giants to test info-storing ticket program Lauren Bell January 09, 2009 Tickets.com and closed loop card technologies company Givex have launched Uptix — a program that stores additional value and information on event tickets.   The Limited signs with Merkle for database marketing Chantal Todé January 08, 2009 The Limited has signed a multiyear agreement with database marketing agency Merkle to provide a comprehensive marketing database infrastructure, database marketing strategy, advanced analytics and data-driven customer insight.   MRM Worldwide launches data platform Lauren Bell January 08, 2009 The UK office of digital marketing agency MRM Worldwide is adding deeper data measurement and analytics capabilities to its services with the launch of the DBExpress platform.   Column Can data help us predict the future of business? , Per Löfgren, director, EuroContactPool January 14, 2009 When Starbucks launches a new Frappucino flavor, does the company just cross their fingers and hope that it does well? Absolutely not. There are months of screening, focus groups and market research conducted. Consumer data and analysis is invaluable to a marketer and is frequently overlooked when compiling a product launch arsenal.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Neiman Marcus eliminates 375 jobs

January 15, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Today's News Neiman Marcus eliminates 375 jobs Chantal Todé January 14, 2009 Neiman Marcus Inc. cut approximately 375 jobs earlier this week, or less than 3% of its work force, according to a company spokesperson.   Kodak to acquire scanner business Chantal Todé January 14, 2009 Eastman Kodak Company has agreed to acquire the scanner division of Böwe Bell + Howell. Terms of the deal were not disclosed. The scanner division is a leading supplier of production document scanners to resellers, systems integrators and end users with locations in North America, Europe and Asia.   CDD pushes FTC for mobile rules investigation Dianna Dilworth January 14, 2009 As mobile marketing is taking off as a direct marketing channel, questions are arising about the role of consumer privacy.   AOL adds new online publishing business unit Mary Elizabeth Hurn January 14, 2009 AOL has formed MediaGlow, a division which will centralize all of the company's publishing efforts, and will work to boost the number of its niche content sites.   Study: Google Checkout use slowing Bryan Yurcan January 14, 2009 The adoption of Google Checkout by online retailers is stalling, according to a study by interactive agency Rosetta.   Two named to InfoGroup board Bryan Yurcan January 14, 2009 InfoGroup today named Roger S. Siboni and Thomas L. Thomas as independent directors of its board of directors. Siboni and Thomas fill the positions vacated by the resignations of George Haddix and Vasant Raval last summer.   Motorcycle catalog buyers list now available January 14, 2009 Names and Addresses Inc. has introduced the Aerostich RiderWearHouse list to the market. This list is composed of people who have bought products from Aerostich catalog, which offers apparel and products for motorcycle enthusiasts.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Lists help reach Hispanics across sectors January 12, 2009 Hispanics now make up 15% of the US population, and this group is growing fast. Four industry experts discuss how to use mailing lists to target these powerful consumers in a variety of vertical sectors.   Opportunities increase along with Internet-savvy Hispanic population Sara Holoubek January 12, 2009 This winter, some marketers are getting a rare glimpse at a growth market: The US-based online Latino population. According to the Pew Hispanic Center, most regions of the US are experiencing a growth in Latino population, a population that Global Insight's Hispanic Market Monitor says has a disposable income that is growing 8% per year.   Today's lists and databases 1UP Network Email from Ziff Davis Media January 15, 2009 New Management - 1UP Network Email from Ziff Davis Media - Worldata - Description: This file contains people who have subscribed to a newsletter from 1UP Network, which is a Web site devoted to video gaming news and information.   Military Memorabilia and Weaponry Buyers January 15, 2009 New List - Military Memorabilia and Weaponry Buyers - Dunhill International List Co. - Description: This file contains people who have bought and are interested in historical memorabilia and collectibles.   Health Services - Manufacturers' News Inc. January 15, 2009 New List - Health Services - Manufacturers' News Inc. - Description: This file contains heath services facilities across the country.   Complete Physicians and Surgeons with E-mail January 15, 2009 New List - Complete Physicians and Surgeons with E-mail - Complete Mailing Lists - Description: This file contains physicians and surgeons in a variety of fields.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples finalists Caples Awards finalists announced   CLICK HERE to find out more about the Awards dinner, March 19, 2009.   DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   FINAL WEEK TO SAVE $100 CLICK HERE to register today  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive Problem Solver: How can you stretch a tight pay-per-click marketing budget? Alex Porter, VP at Location3 Media, offers tips on how to get the most of out of your pay-per-click campaign in tough times. Click here to read.  DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Account Executive Dunn Data Company   Brewster, New York Segment Marketing Director Elsevier   Philadlephia, Pennsylvania Sr Director Customer Marketing Elsevier   Philadelphia, Pennsylvania Creative Director SKM Group, Inc. Depew, New York Direct Mail Retail Marketing Manager, Vice President Compass Bank Birmingham, Alabama Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.