DMNews: RR Donnelley in $500 million deal with Publishing Group of America

February 27, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News RR Donnelley in $500 million deal with Publishing Group of America Chantal Todé February 26, 2009 R.R. Donnelley & Sons Co. has been awarded a $500 million, multi-year agreement by Publishing Group of America. The deal renews and expands RR Donnelley's relationship with the publisher of titles such as American Profile, Relish and Spry. Publishing Group of America also provides custom publishing services. All future printing, logistics and premedia services are covered under the agreement.   Sears' Q4 same-store sales dropped 11% Chantal Todé February 26, 2009 Sears Holdings Corp. reported revenues for the fourth quarter ended January 31 decreased $1.8 billion, for a total of $13.3 billion. This compares to revenues in the previous Q4 period that totaled $15.1 billion.   IAB releases Audience Reach Measurement Guidelines Dianna Dilworth February 26, 2009 The Interactive Advertising Bureau has released the final version of its Audience Reach Measurement Guidelines in a move to establish an industry best practices for online audience measurement. "It gives advertisers who use the numbers more confidence," said Joe Laszlo, director of research of IAB.   Havas Digital partners with Media6¢ª Dianna Dilworth February 26, 2009 Havas Digital has entered into a multi-level strategic partnership with Media6degrees, a social media advertising firm. Under the agreement, Havas Digital agencies will have access to the Media6¢ª data, deemed its "social graph," a targeting and analytics technology.   Paymate added as eBay payment provider Bryan Yurcan February 26, 2009 Online auctioneer eBay today announced it was adding Paymate, a full-service provider of Internet payment solutions, as one of the site's approved integrated payment providers. Paymate will initially offer a credit card payment service that US sellers can use to accept US dollar payments via Visa, MasterCard and Discover on eBay Checkout, as well as other merchant Web sites.   Change of residence list now available February 26, 2009 Lighthouse List Company has introduced the Yes, I Have Moved - Bank Card Change of Residence Responders list to the market. This list is composed of credit card users who have recently moved.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 ¡¦ but what do you think of the year¡¯s greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Creative campaigns from Axe, POM Wonderful and Wiley Publishing February 23, 2009   Credit card users list now available February 24, 2009 Media Source Solutions has introduced the Passport to Credit - Newly Issued Credit Cards list to the market. This list is composed of people who have recently received a new bank, retail or gas credit card.   Today's lists and databases V-Twin Motorcycles Magazine February 26, 2009 New Selects - V-Twin Motorcycles Magazine - Altman Data Marketing - Description: This file contains subscribers to V-Twin Motorcycle, a magazine that caters to motorcycle enthusiasts.   The Population Research Institute February 26, 2009 New List - The Population Research Institute - Mary Elizabeth Granger & Associates - Description: This file contains donors to the anti-abortion non-profit the Population Research Institute.   Buyers 360 Celebrity Juice February 26, 2009 New List - Buyers 360 Celebrity Juice - Focus USA - Description: This file contains people who are interested in celebrity news, photos and gossip.   Fix It! By Simoniz, USA February 26, 2009 New List - Fix It! By Simoniz, USA - List Services Corp. - Description: This file contains people who bought products to fix their cars after viewing a TV commercial.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam March 19, 2009 in New York, NY Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.